Tmall Double 11, Hit Hangzhou "Clothing First Street"

The "Sijiqing man" has a biological clock at least 5 hours earlier than the average person.

In November 11th, at 4 in the morning, the outdoor temperature in Hangzhou was 11 degrees, and the day was not yet bright. But the streets in Sijiqing were already full of voices. Someone has finished the first round of sweeping, carrying the big bag to the next battlefield.

Hundreds of Taobao hosts are active in Sijiqing. On the day of double 11, Stanche Taobao anchor "morning Rachel" broadcast two games, sold about 800000 yuan; this day Taobao anchor's top anchor list Top50, there are at least two anchor slots in Sijiqing; in order to receive the heat, after 6 hours regular live broadcast, anchors have added.

The second half is the peak season in Sijiqing, while Tmall double 11 has opened the curtain of the peak season.

Four in the morning, sleepless in Sijiqing

Suhang first station women's wear Plaza is an old market in Sijiqing. It opens at 4 a.m. The small breakfast shop at the gate is also open at four, selling only flour and flour, 7 yuan. Many girls who take the car to buy goods stop here for a short time and eat warm noodles.

A wave of heat hit the market.

With the music with a strong sense of rhythm, the younger sister wearing the delicate makeup has begun to change clothes on the stage. The guide member shouted with the loudspeaker: "the boss lady comes in to see it, it's all exploding money!"

There are many shopkeepers in Sijiqing, including Taobao shopkeepers and many retailers. Ms. Liu came specially from Yiwu. This is the second day she swept the goods. She has been buying goods for many years in Sijiqing, feeling that "fewer and fewer people".

A group of red vests leaned against the cart and waited outside the market. They were responsible for pulling and transporting goods. Yan Jie from Henan said that the second half of the year is the peak season. She can pull 80 to one person per day.

More than 200 sets of clothes for a live broadcast.

Sijiqing Stanche Taobao anchor "dawn Rachel", as usual, arrived at the market at less than 5 o'clock.

20 minutes in the morning, a delicate makeup can be turned into. The lipstick on the mouth can withstand 6 hours of live broadcast. Today, the new section of live broadcast is ready to hang together. Some of them are just arrived this morning and are still warm.

The live broadcast is about to start.

Around 5:30, the little brother set up the beauty lamp, opened the camera and debugged the equipment. 5:50, the live assistant "snow song" quickly rolled out a fluffy hairstyle with the curling stick, and changed the morning and the sun into the main broadcast of the live broadcast.

"Good morning, children first to brush a wave of good morning!" 6 points 05 minutes, "dawn Rachel" broadcast.

Tmall double 11, dawn broadcast

This year's 22 year old morning sun is a typical "two generation of Sijiqing". It has been in the stalls for 4 years, and now it is designed, picked, sold, broadcast and carried on for 17 hours. Mother "red sister" occasionally appears in the live broadcast, playing the role of "assistant".

Because too tired, the morning sun "anywhere, anytime" can fall asleep.

Dawn and mommy "red sister"

Tmall double 11, there are fans at 2 o'clock in the morning to sleep, 6 get up to support dawn.

Dawn said, today's live broadcast is nothing else, that is, the price should be "fried". A Angola cashmere sweater, the original price of 168 yuan, the current price of 98 yuan, the first wave 100 pieces of stock, second light. In the name of the fans, the stock was restocking two times.

For more than 6 hours in the live broadcast, the morning sun was loud and full of emotion. From time to time, he made a joke with fans on the screen. In winter, the down jacket is in the market. There are some sultry heat in the market. More than 200 sets of clothes have been replaced in the morning.

Around 12:30, the first live broadcast of the morning sun ended, so that she could begin to prepare for her first meal today. I didn't expect it to be broadcast in 1 hours, but this time it lasted for 2 hours.

The morning twilight live broadcast of more than 100 thousand people watched her recent best results.

Today, dawn has entered Taobao's Top 50, the live anchor. Some fans commented below and bought 10 pieces in one breath.

Dawn said, today's first live broadcast, it sold 800 thousand yuan.

The historical record of dawn

The morning sun's stalls are located at the aisle of the two floor of the market, with more people, so the rent is more expensive. The area is less than 10 square meters, and the rent is 400 thousand per year.

In July this year, Chen Xi told reporters that this year's biggest wish is that the number of fans can increase to one hundred thousand. Now, her number of fans has reached 99512, which is less than 500 of the target, and her dream is about to arrive.