China'S Costume Dress System Combines With China Clothing Association, Tsinghua Academy Of Fine Arts, And Other Institutions To Build Chinese Men'S Dress Aesthetics System.

40 years of reform and opening up, the development of the times has spawned the change of aesthetics. When clothing is no longer just a tool to meet the basic needs of life, it gradually becomes the outward expression of individuality, spirit and inner self, and the awakening of Chinese dress aesthetics, and the prosperity and development of China's garment industry. In order to maintain the vitality of development and promote industrial transformation and upgrading, the dress aesthetics system that belongs exclusively to Chinese men needs systematic and professional carding and construction.

As a trademark of China's commercial casual men's wear, the strong male menswear has been working hard in the field of Chinese men's wear for 39 years. As the vision of enterprise development, the "dress aesthetics model and home country industry model" is deeply felt and has far-reaching significance for sorting out and constructing Chinese men's dress aesthetics system. In November 6, 2019, the 3 strong industry associations and 5 professional clothing colleges were officially launched. White paper on Chinese men's dressing Aesthetics Project.

Sponsored by the powerful men's wear, the 3 authoritative industry associations, including the China Fashion Association, the China Fashion Designers Association and the China Fashion Color Association, are jointly established by the 5 prestigious professional institutions, including Academy of Fine Arts, Jiangnan University textile and garment Institute, Donghua University clothing and Art Design Institute, the School of clothing art and engineering, Shanghai Fashion Design Institute, etc. the white paper on Chinese men's clothing aesthetics will link many industry experts, scholars and professors, and carry out research, information collection, writing and integration work with a highly professional and authoritative perspective. "The white paper on Chinese men's clothing aesthetics" will be established by the 5 experts.

Constructing Chinese men's dress aesthetics system

Deepening the cognition of Chinese men's dress aesthetics, helping China's men's wear industry upgrade and upgrade

From the clothing outline and color matching suitable for Chinese men to the change of Chinese men's clothing consumption habits, from the artistic characteristics of clothing to the sociological attributes, the white paper on Chinese men's dressing aesthetics will be covered and discussed and raised in detail. Both public welfare and social benefits, the white paper is expected to be officially published in October 2020. At that time, it will provide a more universal, more suitable, and more suitable aesthetic guide for Chinese men through systematic, professional and highly summarized knowledge and information, and gradually deepen their understanding and understanding of dress aesthetics from the aspects of dress psychology cognition, dressing aesthetics and daily dressing.

At the same time, it will also provide abundant and authoritative information and information for the institutions and industries, so as to promote the development of Chinese fashion design education, find more breakthrough points and force points for the innovation and upgrading of China's men's wear industry, and promote industrial development from quality driven to brand driven, from Chinese manufacturing to Chinese "wisdom", so that Chinese men's clothing brands can compete with international fashion brands in a better posture and convey the Chinese people's own dress aesthetics and fashion culture soft strength to the world.

At the launching ceremony of the project, Yang Jinchun, executive vice president of China Apparel Association "The textile and garment industry is at an unprecedented stage of innovation and development. Not only the whole industrial structure is facing challenges and opportunities of transformation and upgrading, but also has great room for improvement and breakthrough in the precipitation and output of clothing culture. Launching the white paper on Chinese men's clothing aesthetics has a very important significance for the development of the whole industry.

As a project sponsor, CEO, Hong Boming, creative director, Also said, "the rise of Chinese national brands can not simply be led by the market, nor can they simply chase fashion and popularity. The research and practice of men's dress aesthetics will become the nutrients of Chinese men's clothing industry, enterprises and designers, contribute to the upgrading of future industries, and lead the fashion industry forward.

In the field of exploration and development, the "strong tyrant man" has a keen insight into the fashion attitude of Chinese men for dress improvement. With the design of high quality, high grade, internationalization, fashion and content, it explores the heart of men from inside and outside, creating the beauty of design for Chinese men's attire, accumulating thousands of edition database data to suit men's dressing needs of different regions, ages and preferences, creating beauty for Chinese men's attire, relying on the national jacket laboratory, constantly exploring the comfortable experience brought by scientific and technological innovation for dress, creating beauty for Chinese men's attire, and making use of the unique "dress aesthetics housekeeper" - professional fitting service, to create the beauty of Chinese men's wear. 39 years in Chinese men's clothing The accumulation and experience of the strong men's clothing for many years will help the white paper on Chinese men's dressing aesthetics, with a more solid content and a more professional perspective, contribute a solid force to the innovation and upgrading of China's men's wear industry.