Double Eleven Down Clothing Sales Increased By 186%, Reduced Fabric Orders Or Improved.

Recently, Xiaobian's friends are discussing why the weather is not cold, and the new sweaters and coats have no chance to wear them.

And the textile people are worried about the cold weather. After all, they need to eat. Warm winter will affect the sales of winter clothing and affect the inventory of enterprises, which will slow down the circulation speed of the entire textile market. This chain reaction is evident in this year's textile market.

Why is the demand for down jacket fabric reduced?

The owner of a main trading enterprise of down garment fabrics revealed that the amount of nylon made in the past could reach 100 million meters, and this year it has only a quantity of more than 10 million meters. This year's spring Asian spinning has only tens of thousands of orders in the first half of the year, and no more than one meter in the second half.

Coincidentally, a company with two hundred looms of the Nei spun cloth factory has told the Xiaobian that the quantity of goods shipped this year was reduced by half compared with that of last year. At present, there are about 45 days' inventory in the factory, and the list is one after another, but the volume is not large enough to keep up with the speed of production.

It can be seen that the demand for down jacket fabrics is reduced this year, and the weather is still not cool now, which affects the sales of down garments to a large extent. On the other hand, the backlog of down jacket is serious, which not only takes up funds, but also restricts the production of new down garments for garment enterprises, and also reduces the demand for down garment fabrics. But the old style down clothing has little attraction to consumers, plus the warm winter climate, it makes consumers unwilling to buy.

Not only the down fabric, but also the cloth. From the China silk capital network visited the Dan Bu enterprise feedback, the sales volume of Dan Bu is not satisfactory this year, even the inventory of enterprises is up to tens of millions of meters, and the price is also about half of that of the beginning of the year.

Why can double eleven down clothing sales increase by 186%?

Before that, sales of down jacket fabrics were not ideal. After the crazy market in 2017, the garment factory was left with a pile of clothing like a mountain, which had a great impact on the brand of the down garment brand. Clothing stores can not be sold out of down garments, and clothes can no longer be purchased. The stock of clothing factories is accumulating. Naturally, the demand for down eiderdown fabrics is reduced. Such a chain of supply chain, any part of the problem, will affect the entire industry.

Statistics on clothing sales of double eleven were not available, but data showed that Suning's focus on fast market and department stores, 0 points just passed 20 minutes, and the sales of down garments increased by 186% over the same period last year. Up to 1 at 11 in the morning, consumers in Guangdong, Zhejiang and Jiangsu ranked the top three in China's Tmall, 2019 in Tmall and 11 in 84, including UNIQLO, Bosideng and so on.

"Double eleven" is actually the electricity supplier Festival. It is also a good time for garment factories to clear stocks. Although the weather is not cold, but because of the large discount, many consumers have the mentality of hoarding, so how many will buy one or two pieces for rainy days, which explains why the sales of double eleven down clothing is still increasing.

Can double eleven lead to orders for spring and summer next year?

After "double eleven", it is also the time node of spring and summer orders. According to the past, after February, clothing stores can launch spring clothing. From now on, there is only about 3 months' production time and the production of fabrics should be completed before the Spring Festival. This is a good time to make a good order.

After double eleven of a down jacket purchase, clothing enterprises' inventory can be alleviated to a certain extent, or enterprises will be able to produce new orders for spring and summer next year. Part of the inventory has been disposed of, and clothing companies have returned funds in their hands. There are more funds to start next year's orders. In addition, the weather will also play a major role in the next year's orders. Warmer winter may extend the spring time. Consumers' demand for spring clothing may also increase. Demand for orders for spring and summer is expected to increase next spring.

In general, Xiaobian believes that after the "double eleven", the order of spring and summer starts next year, and the possibility that single volume will rise in a large way will usher in a wave of orders. But not only depends on the sales volume of double eleven, it still needs to pay attention to the demand of consumers, and the textile environment next year. The above is a personal view of Xiaobian for reference only.