Due To The Ed Hardy Third Quarter Brand Adjustment, The First Quarter Of The Three Quarter Growth Slowed.

Recently, Shenzhen's Limited by Share Ltd has released its third quarter report in 2019. The company's operating income in the first three quarters of the company was 1 billion 885 million yuan, an increase of 8.75% over the previous year. The net profit attributable to shareholders of listed companies was 275 million yuan, an increase of 2.62% over the same period. The net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 239 million yuan, down 7.9% from the same period last year. Among them, the net cash flow generated by business activities was 312 million yuan, up 19.58% over the same period last year.

The report shows that the operating income in the third quarter of 2019 was 619 million yuan, down 5.51% from the same period last year, and the net profit attributable to shareholders of listed companies was 84 million 880 thousand yuan, down 20.48% from the same period last year.

According to the analysis of the industry, the growth of EdHardy has slowed down a little. The main reason is that the brand of EdHardy concentrated on franchisees in the third quarter. At the same time, all the outlets outlets of the franchisee were returned to the battalion, thus reclaiming part of the stock and preparing for the depreciation of inventory, which affected the performance level of the company in the third quarter and the first three quarters. But in the long run, this adjustment is conducive to the long-term development of the brand.

It is reported that the company is mainly engaged in the design, development, production and sale of women's garments. At present, its brand includes 7 brands, including the Chinese high-end fashion brand ELLASSAY, the German high-end women's clothing brand Laur L, the American light luxury brand Ed Hardy, the French designer brand IRO Paris, the American designer brand VIVIENNE TAM, the Belgian designer brand JeanPaulKnott, and the contemporary British fashion brand self-portrait.

The main brand ELLASSAY realized revenue of 741 million yuan in the first three quarters, an increase of 4.22% over the same period, including third yuan in the third quarter, a decrease of 0.46% over the same period last year. The decline was mainly due to the weakness of consumption. The number of stores was 307, compared with 5 at the beginning of the year.

Laur L Brand achieved a profit of 79 million 914 thousand and 300 yuan in the first three quarters, an increase of 4.53% over the previous year, including third yuan in the third quarter, an increase of 6.24% over the same period last year, and 47 stores, a net increase of 10 over the beginning of the year.

EdHardy and EdHardyX brands achieved 315 million yuan in the first three quarters of the year, down 17.17% from the same period last year, including 83 million 70 thousand yuan in the third quarter, a decrease of 37.50% over the same period last year. According to the analysis of the industry, the decline in performance was due to the fact that the EdHardy brand's concentrated exchange in the third quarter had a certain impact on its performance. The number of stores is 173, compared with 8 stores at the beginning of this year.

The IRO brand achieved 496 million yuan in the first three quarters of the year, up 20.29% from the same period last year, including 153 million yuan in the third quarter, a decrease of 9.33% over the same period last year. The number of IRO stores in the world is 55, with a net increase of 6 during the period.

VIVIENNETAM TAM brand achieved 15 million 560 thousand yuan in the first three quarters, an increase of 153.59% over the same period last year, including 6 million 160 thousand yuan in the third quarter, an increase of 78% over the same period last year, 14 stores and a net increase of 1.

JeanPaulKnott brand achieved revenue of 1 million 170 thousand yuan in the first three quarters, and its brand is still in its incubation period, with a small scale. At present, there are 2 stores.

The first three quarters of the year continued to grow rapidly, and the revenue and profits of Bai Qiu's electricity providers increased by 70% and 50% respectively over the same period.