Japanese Sports Brand Asics Acquisition Race Roster Online Platform

Asics Corporation announced the acquisition of a Race Roster, an online platform specializing in running competitions. Race Roster will be included in the product portfolio of Asics Digital, focusing on the consumer's running platform. As part of the agreement, Asics set up a new overseas subsidiary in Canada called Race Roster North America.

The Race Roster platform was established in 2012, and is currently the world leader in event registration, helping millions of athletes find and participate in running and endurance competitions, while providing active organizers with strong customer relationship management (Customer Relatio). Nship Management (CRM) tool is used to track participants' data, marketing activities and activities revenue.

Through the acquisition of Race Roster, Asics can subvert the running industry. It can fully meet the needs of runners, event directors and running communities through the provision of world class event management system, quality brand sponsorship and marketing, as well as enhancing the participants' competitive day experience. The synergy between Asics and Race Roster will enable Asics to build relationships with consumers, thereby driving cooperation between digital, retail and professional partners.

Asics Digital President Dan Smith said: "we very much welcome the Race Roster team to join the Asics family. "As we take this step, we are pleased not only to expand the digital layout of the group, but also to create a new mode of innovation for runners and running communities to provide a full range of services. "

Race Roster CEO Alex Vander Hoeven said: "the idea of integrating sports brand with event registration has solved many challenges facing the competition. "We are very excited that the brand is so entrenched in the running community to share our vision. We look forward to expanding our products to the competition industry. "

Through bringing quality brand experience to all kinds of scale events, Asics is actively making Race Roster the main platform and partner for endurance events. Asics and Race Roster will also provide the event organizers with a way to effectively solve marketing and sponsorship challenges through Runkeeper Gamma App application, get the appropriate training plan, enhance the experience of runners, and through the OneAsics loyalty program, we can learn the opportunities of Asics sponsorship celebration activities and bring other benefits.