Jingdong Responds To Wechat Blocking The Chain: Long Term Is Good, Pay More Attention To User Experience.

According to the relevant media, the Tencent announced that it would strictly control the sharing of external chains in the early days of WeChat. At that time, there were some views that this would affect the effectiveness of some legitimate platforms, including Jingdong. On the 15 day, Jingdong executives said that the long term is positive and more focused on user experience.

It is reported that in the third quarter of 2019 Jingdong performance meeting, Jingdong retail group CEO Xu Lei said Tencent is an important partner of Jingdong, although the micro letter from the user experience angle to kill the chain share, but for the products, Beijing Xi products in the long term is good. Because Jingdong has long focused on the user experience of its own platform.

According to relevant media, on the eve of double 11 in 2019, Jingdong's social networking platform, Jingxi, officially joined WeChat's first level entrance, and consumers could only visit Jingxi by clicking on WeChat discovery shopping. So far, Jingxi has completed the strategic layout of the 6 mobile terminal channels at WeChat level 1, mobile phone QQ, Jingxi applet, Jingxi APP, Beijing hi M station and fans group.

According to Jingdong's third quarter earnings report in 2019, Jingdong's monthly growth has benefited from its sinking strategy. During the financial reporting period, more than 70% of Jingdong's new users came from the low line market, becoming an important driving force for Jingdong growth. Specifically, the growth of orders for household appliances, mobile phone communications and other high priced single products, food and health care products in the low line market is significantly higher than that in the second tier cities.