"Box Mali" New Business Will Open A Box Of Horses Why "Suddenly Big And Small"

According to relevant media, a few days ago, Hou Ma Yi Ma CEO confirmed in a video interview that the first "box Mali" will be open for trial in November 23rd and officially opened on the 30 th.

Since 2019, box Ma has been enjoying this new industry. After box Ma Xiansheng, box and vegetable market, box mini, box F2, box Ma Station and Pick`n go, the box has built the seventh form of "Mali".

It is worth noting that carmali is the store of a shopping mall in Ma Ma's head. Its name is "box Mali", which is transformed from the original store store. As the first store in the first shopping center, the area has a significant difference compared with other formats. Nearly 40000, there are more than 60 brands in three storefront shopping centers.

And the previous format, the area is too large than the box horse fresh store, the store area is basically 10000. As a new retail pioneer, the life of box horse has been running all the way since its birth. It has nurturing the market through scale expansion. It has expanded to 21 cities in three years, and the number of stores in the country has exceeded 150.

However, due to the restrictive nature of the target consumer groups, the community addresses which are in line with the fresh life of the box are less and less. At the same time, the profit problem of box horse production has been exposed. So the box horse entered the 2019 and began to develop more new formats to meet the needs of users at different levels. In March, Hou Yi, CEO, announced the 4 new formats except the standard store: box F2, box horse market, box mini and box horse station.

It is reported that these 4 new formats have different emphases. The box office of F2 positioning office building is similar to the convenience store; the box mini is a narrowed version of the 500 square meter box, which is located in the suburbs and towns, and even the counties and cities. The "front compartment" of the box Ma Station is located in the areas where the boxes and horses can not be opened, providing only outbound services; the products of the box and vegetable market are all sold in bulk, locating the city's communities and suburbs.

Among them, the format of box mini was even praised by Hou Yi, President of the box and fresh life. In July 18, 2019, Hou Yi issued a document saying that the cost of distribution and distribution of box Ma Mini was lower, online orders were more than 50%, and the cost of investment was only 1/10 of big stores. The box Mini will open for more than three months, and its efficiency will exceed that of the box store. In the future, it will accelerate the Mini coverage of the box Ma, and can successfully replace the front warehouse.

Now, the box and horse have launched nearly 4000 boxes of Mali. What kind of abacus is the box horse that is "big and small"? Prior to that, Hou Yi, President of the box office group, said in an interview column that the essence of business is to solve problems. The process of solving problems is the process of creating value.

As far as the information is known, the 6 formats previously launched by Mali are mainly "one-stop integration" services. As Hou Yi revealed in the video, box Mali can solve consumer demand for weekends, children's parent-child activities and education, and convenient services for daily life.

On the other hand, the six formats of the box are fresh, box, horse, mini, F2, Pick`n and go, all of which are scattered, such as boxes, horses, vegetables, boxes, F2, convenience stores and Pick`n go breakfast shops. They can not get together to meet the needs of consumers' daily life.

However, one thing that can not be overlooked is that the first store in Mali is different from traditional commercial shopping centers. The first store is located in Liantang street, Luohu District, Shenzhen, more like a community shopping center. Hou Yi has said before that the box horse will build a hierarchical retail system based on the different consumption levels and scale and business circle characteristics, and meticulous operation of different business circles to become more grounded. In fact, the box horse has always had the vision of providing a one-stop solution to community life services.

Related media also noted that this year, the box horse is constantly improving the box area housing community life allocation, the sale range from eating to all life categories. In July of this year, the box horse also collaborate with the Chinese medicine health online cooperation to open up online and offline health care services, and upgrade the healthy consumption experience for users of "box area".

However, the "community life service" provides a one-stop solution. Suning is also an important component of Suning's strategy of "intelligent retail development". Suning store is also committed to enriching its service types. Besides convenience stores, there are also some consumer products, including meat, fruits and vegetables, grain and oil rice noodles, personal and household cleaners, and small household appliances.

In this regard, Suning shop provides more services for community residents. At the same time, sunning's store density is much more than that of the box.

But no matter how hot the new retail competition is, it will eventually return to the essence of retailing -- serving consumers and meeting the needs of consumers. Therefore, in the next anxious new retail war, who can take the lead in catching the psychological needs of consumers and launch high-quality services accordingly, the possibility of successful breakout will greatly increase.