Bosideng "Yu Li Quan Kai", The Appearance Of China International Yoobao Will Lead The New Start Of Down Jacket.

In November 18th, The twenty-fifth China International feather and down Fair (hereinafter referred to as Yoobao Club) will be held at Changshu International Exhibition Center, Jiangsu. In this fair, the Cannes amFAR charity evening and CHANEL, LV, Gucci and other international fashion brands were on the stage of the Milan fashion week. Bosideng Once again, the high quality and high quality eiderdown products have attracted the attention of exhibitors from all over the world and deeply interpreted the ingenuity of Chinese brands.

Bosideng Yoobao exhibition booth

　　 Domestic and international down jacket products come together.

　　 Bosideng ingenuity Charm

　　 This Yoobao will take the theme of "upgrading industries to enhance quality, brand innovation and expand the market" as the theme. The quality products and services in the supply chain of the down industry will be displayed in all directions. From raw materials to intelligent machines, from design and development to logistics and warehousing, from product production to product testing, the aim is to promote the industry to provide more high-grade feather products for the market and meet the high quality consumption needs of people.

　　 Founded in 1976, Bosideng has been focusing on down jacket for 43 years, and has never stopped exploring, researching and innovating in the field of down garments. In this Yoobao conference, Bosideng, through the display of the international and innovative pursuit of ingenuity and fashion design, with high quality and high quality products, has won a wide range of achievements in a down jacket brand. follow It shows the frontiers of "Chinese quality" and shows the charm of Chinese brands. 　

Gao Dekang, chairman and President of Bosideng group's board of directors, together with other exhibitors, feel the latest down quality of the industry.

　　 Focus and innovate heavy pound

　　 Bosideng achieves brand gene enhancement

　　 Boston's amazing performance at Yoobao conference is not surprising. Since the new strategy of "focusing on the main channel and focusing on the main brand" in 2018, Bosideng has accelerated the promotion of brand initiatives such as improving quality and expanding the market. From last year, it was stunning to debut in New York fashion week and launched the three designers' joint series. This year, once again embarked on the international stage, landing in Milan fashion week, salute the spirit of Dengfeng to launch the global top mounted "Dengfeng series".

　　 In September this year, Bosideng became the only Chinese down garment brand to enter the official schedule of Milan fashion week. Oscar Niicole Kidman, super model Ken bean and other popular fashion coffee and VOGUE and other domestic and foreign authoritative fashion media reports.

sea Foreign media Boston Milan Fashion Week

　　 Once the show was on sale, there was a long queue in Milan's showroom and the big flagship stores in the country, setting off a global panic buying rush.

Pos den Milan showroom queues up outside.

　　 As a leading brand in China's apparel industry, Bosideng actively participates in international competition, and enhances its international competitiveness with professionalism and innovation.

　　 At the professional quality level, Bosideng adheres to the focus and professionality, and strives to break through with the spirit of climbing and constantly striving to break through. At the end of October this year, the global top grade "down peak series" down jacket was released.

　　 Dengfeng series has gathered Bosideng for 43 years to focus on the accumulation of down jacket field. It integrates many industry leading design concepts, emerging technologies and innovative crafts in one body, and has been produced by 489 processes. It is Bosideng's once again showing the ingenuity of the brand and its strong accumulation of resources. It has redefined the professional feather clothing and the breakthroughs in the technology and production limit of the down jacket with the three core functions of "extreme warmth, no fear of extreme environment and professional protection".

　　 The "Dengfeng series" is inspired by the world-famous peak, taking the core section "Mount Everest section" as an example. 　

Bosideng Dengfeng series -8844 Mount Everest section

　　 It selects the top grade velvet, the "century cloth" GORE-TEX fabric and the space nano insulation material of the north latitude 43 degree gold down belt. It has the world's highest grade of over 1000 5A and its fluffy volume reaches 95% of the theoretical limit. It has been produced by 489 processes through the application of honeycomb three-dimensional filling, waterproof glue processing and RECCO life detector. 　

Bosideng Dengfeng series - functional interpretation map

　　 Dengfeng's professional evaluation of shell and Coldplay's third party organizations has performed well, with all aspects of top matching and the world's leading technology and technology over many foreign brands.

　　 43 years of professional standing

　　 Bosideng's strength

　　 A group of data showed that in the double eleven shopping carnival that just came to an end, Bosideng's total channel sales exceeded 1 billion. Among them, Bosideng Tmall flagship store had double sales of 7 minutes on the same day, and the total sales volume was 650 million, up 58% over the previous year, and ranked the top in the sales of Chinese clothing brand stores alone. The sales volume of the company was 1 billion. With 43 years of ingenuity, Bosideng has continuously improved the quality of products and led the innovative trend of down garments. 　　

Bosideng double eleven War newspaper

　　 Bosideng, with its professional foundation and innovative measures in the field of down garments, constantly upgrade its brand strength and product strength, and bravely face international competition, leading the Chinese clothing brand to march into the international market.

　　 In the future, Ainobu Namishito will continue to focus on the field of down garments, continue to make efforts to upgrade the brand, and carry out his "warm world" brand mission.