Weave A New World! The First Weaving Children'S Fashion Zhou Qimu

Early winter festival, November 21st, 2019, the first Zhili children's fashion week in Huzhou Wuxing District Zhili town curtain, from home and abroad children's wear elite will gather here, leading the industry trend, collusion industry development, with the exhibition of Chinese children's clothing fashion new atmosphere.

Zhili town of Wuxing district is known as "the capital of children's clothes in China". This small town in Northern Zhejiang is famous for children's wear and is popular with children's clothing. Since the end of the 1970s, it started from the small family workshop, and now there are more than 13 thousand children's clothing households, and more than 8000 business enterprises. The annual output of 1 billion 400 million children's garments is 1 billion 400 million yuan. The annual sales volume is over 55 billion yuan, and the children's clothing in Zhili occupies half of the children's clothing market in China.

Innovation and change. All along, provincial, municipal and district party committees and governments have attached great importance to the development of Zhili, giving great support to the development of Zhili children's clothing industry. Zhili town Party committee and government seize the opportunity to build a pilot project for the comprehensive service innovation of children's clothing industry at the provincial level, and construct "one city, two parks, three centers, five platforms", implement the "five major projects", and promote the overall quality development of children's clothing industry.

Seek to change and forge ahead. With the opening of the children's fashion week, the children's clothing industry in Zhili town will give full play to the functions of intelligent manufacturing and fashion design, optimize the ecological chain, realize scientific and technological empowerment, data empowerment, and constantly polish the "healthy, fashionable and happy" children's clothing origin card.

Today, this new world woven by weave children's clothing is showing a beautiful scenery.

Children's wear adds another industry landmark.

"There are several waves of visitors a day, and some of the styles are broken." In November 18th, we entered the China children's clothing city in Zhili. Although the weather was cold, there was a lot of excitement. "Boys and girls", "today's children's King", "chili de Ze", "unlikable" and other brand children's clothing shops were renovated.

"The whole children's clothing city is open to business in November this year. There are already 180 businesses entering the country. The goal is to cultivate and incubate children's clothes. It will be built into a fashionable children's clothing ecosystem with design, display, wholesale, retail, ordering, children's entertainment and industrial exchanges." Zhang Kai, a staff member of China children's wear city in Zhili.

Zhili China children's wear city's opening has undoubtedly become the new landmark of "children's clothing capital", leading the new trend of children's clothing industry. "Zhili is an important group in Huzhou's modern and ecological Binhu city. We have established the strategic orientation of" China's children's clothing capital "and will strive to build a modern, urbanized, ecological, intelligent and internationalized city. Zhili Town, the main leader said.

With the help of production, throughout the development of Zhili Town, the children's clothing industry has completed the transformation of the city.

In the early 80s of last century, Zhili people traveled north and South with the belief of "a pole carrying the world". The typical family workshop became the representative of the growth period of children's clothing industry. In August 1992, the Huzhou municipal government approved the establishment of Zhili economic open area, and the development of Zhili children's clothing began to enter the "agglomeration outbreak" period. At the same time, cashmere and aluminum alloy industry also developed and became an important industry in Zhili.

With the explosive development of children's clothing industry and the influx of foreign population, in 2006, the children's clothing industry in Zhili entered a period of transformation and adjustment. With the cultivation of small cities as the guide, the children's clothing industry's safety production, floating population management and the improvement of city appearance were all obviously effective; in 2016, the weaving industry started the new journey of children's clothing industry transformation and upgrading. In 2018, the children's clothing innovation service complex was included in the provincial cultivation pilot project, and the "five major projects" were launched to save the stamina for the high quality development of children's wear.

At the same time, the government is constantly boosting the industry. Huzhou set up special funds for transformation and upgrading of Zhili children's clothing industrial cluster to support the development of enterprise branding and build public service platform; Zhili invested 7 billion yuan to build the whole industry chain platform -- children's wear industrial demonstration garden, introduced the leading children's clothing design system, built a group of children's clothing industry dedicated cloud, integrated and perfected children's wear big data platform, set up the first national children's wear college, and nurturing children's wear talents support platform.

Transformation and upgrading, bigger and stronger brands

In the past "double 11", the introduction of Taobao live broadcast and other ways, so that the sales of Zhili children's clothing has set new achievements. In recent years, Zhili town follows the new mode of Internet consumption, guides children's clothing enterprises and all levels of the market to create a diversified electricity supplier service system. Through signing the mainstream network business platform, training technical team, creating local broadcast platform and anchor team, and pushing the local children's wear brand and other ways, the children's clothing network sales share is comprehensively promoted, and the children's clothing industry is maintained a good momentum of development.

Behind this, they all benefit from the perfect industrial chain of Zhili children's wear, which is also the biggest advantage of Zhili children's clothing. "In the past, children's clothing industry has expanded, and the industries such as sand washing, printing and so on will also increase. These industries are essential, but they will cause pollution. " Zhili town children's clothing industry leaders said with emotion, in recent years, weaving children's clothing enterprises continue to intensify technological transformation efforts to promote technology, equipment, product upgrading. For example, the implementation of the "hundred thousand" special action, "strong regulation of a batch, comprehensive warehousing batch, focus on cultivating a batch, precision stock reform group, innovation driven group", eliminate "low scattered", refining the division of labor, open up diversified sales channels, etc., to promote the upgrading of children's clothing industry.

In today's Tong Wang production workshop, a set of automatic hanging system is carried out, and the finished fabric is conveyed to the next process. Workers sit in front of the sewing machine, pull out the cloth and stitch it and then continue to transmit. The last complete garment appears at the end of the transmission system. With "machine replacement" to promote the automation of children's clothing industry, not only the production efficiency has been greatly improved, but also the machine tailoring is very precise, and the quality of products has been greatly improved.

With the improvement of automation, the children's clothing enterprises in Zhili are also moving towards high-end. "In 2015, we found that the competition in the wholesale clothing market was becoming increasingly fierce, but our products lack soul products, so we began to transform." Speaking of the development of enterprises, Li Yunpin, founder of Qi ruiseze, is very emotional. He focuses on the core competition and operation mode of the brand. He chose the natural art style and the products his young parents liked. He founded an independent children's clothing brand which integrated R & D, production, sales and brand operation and services. He founded first branches from the German card in 2016 and attracted many franchisees in less than 3 years. At present, there are more than 2000 stores in various provinces and cities in the country.

From extensive processing to the development of the whole industry chain with core competitiveness, the growth of "Qi ruidze" is the vivid practice of the development of Zhili brand children's clothing. Aiming at the high-end positioning of children's clothing industry, in recent years, the children's clothing industry in Zhili has built up industry leadership with the theme of "brand building + design creativity + advanced manufacturing + production materials + business channels", and many children's clothing enterprises and brands that are well-known throughout the country have been born.

With the production of 6 sewing machines, the output value of today's children's clothing company has reached 200 million yuan this year, and the brand has been introduced into the large shopping malls such as Wangfujing department store and Xidan shopping mall in Beijing. In 1998, the cloth grass man created the "new Pegasus" brand. Now there are more than 300 stores in the country, which sell children's clothing to more than 10 countries and regions. "Boys and girls" brand children's clothing sales are nearly 700 million yuan in 1~10 months this year. At present, there are 137 children's clothing enterprises in Zhili Town, with famous brands such as "1001 nights, no analogy, Lin Qian international" and so on. The whole town has entered 1000 children's wear designer teams.

In addition, in recent years, Wuxing district has encouraged the weaving of children's clothing enterprises to go abroad, and Zhili town has joined 13 foreign chambers of Commerce. These processing and production bases have been transferred to Xuancheng and Anqing in Anhui and Suqian in Jiangsu and other parts of the country. There are more than 4000 children's clothing processing enterprises, which are also driving the local economy and providing valuable space for changing the cage for birds.

Harmonious and prosperous industry towards a better life

The industry and population are constantly gathering and the function of the city is gradually improving. Over the past 40 years, the children's clothing industry in Zhili town has played an immeasurable role in promoting the continuous integration of the city and the city. Today, Zhili town has gathered 450 thousand people, focusing on grassroots governance, focusing on the well-being of the people and optimizing various services. The new and old weaving people are constantly interpreting the happy life in this small town.

"The school conditions here are very good. My daughter goes to school during the day. After school, there are free night classes. The government pays the bills. We really have a lot of peace in mind when we work in the enterprises." Recently, the new residents of Zhili experimental primary school parents said with emotion. In order to meet the urgent desire of the new residents to enjoy quality education, since 2016, Zhili town invested 3 million yuan for education brand cultivation and construction every year. In 2017, Zhili town allocated special funds for the school to implement the "free custody after school". In 2018, Weili town invested 200 million yuan in the newly built Wuxing experimental primary school, and started the expansion project of Zhili Experimental Primary Education Group in 2019, which invested 350 million yuan. At present, the total number of public schools (including kindergartens) has increased from 7 to 11, which has solved the enrollment difficulties of nearly 5000 new residents.

Good learning is good medicine. In July of this year, the Wuxing District People's Hospital, which invested 800 million yuan, was opened and opened. The new hospital introduced intelligent facilities such as medical call intercom system, intelligent logistics transmission system, intelligent drug dispensing system, etc., and seamless connection with the Huzhou First People's Hospital and the clinical and management departments, achieving the homogenization of management and skills, enabling people to enjoy convenient medical services at the door.

At the same time, with the landing of a batch of people's livelihood projects, the function of the small town of Zhili has improved. Invest 2 billion yuan to transform the "shoulder pole block" and create a new landscape of old street; invest 300 million yuan to complete the comprehensive renovation of 2 towns and towns in Yang Xi and rolling villages; invest 1 billion 200 million yuan to build the cultural center of Zhili town; invest 300 million yuan to implement the protection of the ancient village of ygao County, and create a historical ancient village.

One road, one park, one high-rise. Today, Zhili town develops rapidly and attracts more and more new and old weaving people to live and work here. Seize the new opportunities for urban development, Zhili town actively builds up a new kinetic energy cultivation platform, and speeds up the layout of the "five major projects" high quality development plan, and boosts the new development of children's clothing industry.

The "five major projects" include promoting the construction of the headquarters garden project for children's clothing enterprises, speeding up the development of children's clothing cluster clusters, promoting the construction of the "children's wear Institute of China", trying to solve the problem of talent in children's clothing industry, building the "children's clothing brand operation center", focusing on the implementation of the brand children's retail operation center, building the children's dress vane, promoting the construction of the three phase of the children's wear Industrial Demonstration Park, building the "craftsman spirit" manufacturing demonstration garden for children's clothing production, launching the "Zhili children's clothing intelligent logistics park", and working with Tencent to build a modern intelligent warehouse logistics center integrating warehousing, distribution, management, settlement and operation.

Let your dreams shine into reality. "We focus on the urban development concept of" urban form, industry function ", and strive to be a good regulator, do a good job of growth pole, and add momentum to the development of Huzhou as a whole. Zhili Town, the main leader said. On this hot land, new and old weaving people join hands and strive to create a new height of "integration of production city and humanity". Now they are moving towards the established goal of "social governance first and better life test area".