Innovative Design Strength, Bosideng Approved The National Industrial Design Center.

Recently, the official website of the Ministry of industry and information technology of People's Republic of China announced the announcement of the fourth batch and the list of the first batch and the second batch of national industrial design centers through review, and the industrial design center of Bosideng down garments Co., Ltd. is on the list.


The national industrial design center is recognized by the Ministry of industry and information technology. The industrial design center or industrial design enterprise, with its strong industrial design capability, distinctive features, standardized management, outstanding performance and advanced national level, represents the highest recognition of the industrial design center of the country. It is understood that the Ministry of industry and Commerce has identified a number of state-level industrial design centers every two years.


Bosideng group is the largest brand down garment business group in China. It is the consumer's recognized down jacket expert and has led the development of the industry. Bosideng brand down clothing has been leading the country for 24 consecutive years (1995-2018 years), and has 4628 retail outlets in the Chinese market. Its market share and market share occupy the leading position in the industry. At the same time, Bosideng products have higher international influence and are exported to 72 countries and regions such as the United States, France and Italy. Over two hundred million people worldwide wear Bosideng down garments.


Bosideng takes the strategic objectives of enterprise development as the core, focusing on all kinds of science and technology planning projects, focusing on product research and development and quality improvement, focusing on technological innovation, technological research and development, design innovation, and standard setting, so as to enable enterprises to catch up with the international advanced level in R & D capability, and guide the scientific and technological progress of the industry, and promote the high quality development of the industry.


Bosideng regards original design as the core competitiveness of enterprises, set up design center as early as 1996, established industrial design center in April 2013, and was awarded the "Jiangsu industrial design center" by the Jiangsu provincial economic and Information Committee in November of the same year. In December of the same year, it was awarded the "Suzhou cultural industry demonstration base" by the Suzhou municipal government in December. The center has a first-class hardware and software facilities and a total of 136 industrial designers. The talent team is highly specialized and young. The team has strong innovative vitality, comprehensive quality and reasonable talent structure.


In recent years, the center has comprehensively promoted the upgrading of industrial design capability, launched the original independent brand product design, creativity, research and development and application; the exploration and application of the down jacket style, new production technology, new technology and software; carried out the special research on the trend of China's autumn winter winter clothing, and led the theme of Chinese winter clothing to be released, and continued to expand the field of design services. From the raw materials, technology and other aspects of in-depth research and development, and the United States Gore company to launch the use of Gore-Tex fabrics and European imports of goose down high-end outdoor series down clothing. Strengthen the integration of design resources, cooperate with internationally renowned design companies and top designers, set up international R & D institutions, actively expand the international brand ODM design services, and make fashion creativity an important part of Bosideng's core competitiveness.


Enhancing fashion discourse power is an important way to establish cultural self-confidence. Bosideng constantly excavates the potential of design innovation, improves product design level and market share, and has continuously released the fashion trend on behalf of China's winter clothing to the world for many years, showing the fashion leading and leading style leading the development of industry. In 2018, Bosideng was invited to attend the fashion show in New York fashion week, and joined the three designers of the United States, France and Italy to release the "international designer joint name" to promote the Central Intelligence distribution center construction and intelligent transformation of factories, to achieve excellent performance in the growth of revenue and profit, and win the recognition of the consumers in the era: consumer awareness reached 97%, sales of high-end products increased by more than 500%, brand value reached 24 billion 302 million yuan, ranking first in the textile and footwear industry. In September 2019, Bosideng's brilliant performance in the fashion week of Milan not only marked the innovation and development of China's garment industry, but also promoted the blending and collision of eastern and Western fashion culture, showing the beauty of "Chinese clothing" to the world and becoming a benchmark for the development of China's garment industry. In October 30th, the world's first "Dengfeng series" high-end down jacket, with the core of the series "8844 Mount Everest" as an example, selects the top 43 velvet down of the north latitude 43 degree gold down belt. It has the world's highest grade of super 5A grade 1000 fluffy, "century cloth" GORE-TEX fabric and aerospace nano insulation material. The application of the technology of "honeycomb three-dimensional filling, waterproof glue pressing, RECCO life detector" and other "black science and technology" has been made through 489 processes. With its three core functions of "extreme warmth, no fear of extreme environment and professional protection", it breaks through the technology and production limit of down jacket and becomes a truly global top down eider, causing a sensation in the industry. Bosideng continues to exert its efforts in the famous IP and designers cross boundary cooperation and large-scale public relations activities. It develops a series of joint works of Man Wai cooperation, Disney, Star Wars series and famous variety columns. It represents the textile and garment industry and goes to sea with Tmall. The costumes appear in the Times Square of the US New York, exhibiting the fashion exhibition of the French Lafayette department store and the 2018 Canadian International Fashion Show, and draining the new trend of the global down jacket.


Industry is the foundation of a strong country and culture is the soul of a brand. Facing the future, the industrial design center of Bosideng Down Garment Co., Ltd. will continuously deepen the connotation construction of the industrial design center, and create a high-level state-level industrial design center with international fashion leadership. Speed up the construction of internationalized design talent team, improve the R & D design level of the center, make the product design continuously innovate, the structure become more diversified, and the new quantity will increase year by year, and promote the transformation of "product brand" and "industrial brand" to "fashion brand" and "cultural brand".