US Apparel Brand American Eagle Will Withdraw From Japanese Market

Following the "full line" withdrawal from the British market in 2017, the US clothing brand American Eagle once again made the decision to withdraw from the Japanese market.

American Eagle will close all the stores in Japan by the end of December, and the Japanese electricity supplier website will be closed in December 31st.

"Thank you for using American Eagle /Aerie. All stores, including online stores, will be closed by the end of December. American Eagle Japan released its way on social networking platform.

Two years ago, the withdrawal from Britain was caused by many factors, such as pre cooling, tax revenue growth, cost increase and consumer spending reduction. American Eagle has been losing ground in the UK market through the impact of the constant homogenization of the youth apparel and fast fashion market.

Two years later, American Eagle Outfitters group achieved a super expected growth in the first quarter, rising 8% to 886 million dollars in revenue and 2% to 40 million 700 thousand dollars in net profit in the first quarter, which has achieved positive growth for seventeenth consecutive quarters. And after the release of the earnings report, the group's share price rose by 3.56% to 19.18 dollars, with a market capitalization of about 3 billion 400 million dollars.

In this case, American Eagle has shifted its focus to the field of business clothing because of its Japanese market franchisee Aoyama trading company. Aoyama has terminated its cooperation with American Eagle and Aerie.

Aoyama trading company jointly established Eagle Retailing with Sumikin Bussan group in 2010, and is a franchisee of American Eagle and underwear brand Aerie Japan business.