National Cooling Netizens: Wearing Autumn Trousers Is The Least Respect For Cooling.

According to the weather forecast, a new round of cold air is ready to start today. The train on the "cool down" train roared all over the country in 28 provinces. This means that winter is coming.
As a symbol of winter. In every trembling winter day, after being dressed up in a slack, unpainted, colorful and colorful pattern of autumn trousers, wool trousers and cotton trousers, the adults are wrapped up like a dumpling, almost every collective memory born after 80 and 90.
In recent years, the autumn pants are also constantly innovating. From "young people without wearing pants" to "shopping cart", this year, Tmall double 11, sold 4 million 740 thousand pants, up 34% over the same period.
　 From European breeches to Chinese characteristics
For autumn trousers, people love and hate.
Not long ago, the autumn trousers were known as "cotton trousers" by the south, which is the pronoun of "ugly" in people's mind and a nightmare with Chinese characteristics.
Actually, the autumn trousers are not "Chinese characteristics", but originated in Europe.
The prototype of the trousers was originally men's breeches. In fifteenth Century, King Henry VIII loved the tight and elastic trousers in England. It is also the prototype of the trousers and all kinds of modern bottoming pants.
In 1914 -1918, one of the main underwear purchased by armies was something called "even shirt and trousers". This kind of clothes wrapped in upper and lower body and tightly gathered on both hands and feet were equivalent to the combination of autumn clothes and autumn trousers.
However, although the pants are warm, there are great limitations, and it is not very convenient to move.
By the beginning of twentieth Century, a member of Parliament in Canada, named Frank Stanfield, had creatively designed a pair of tight fitting underwear, which formed modern trousers and became an invention patent. With the invention of modern trousers, he also founded a Stanfield company and became a centennial enterprise.
After being introduced to China, people gave the autumn pants a very foreign name, chill cool. The students in the south prefer to call it me more cool (cotton trousers), in short, it is cool.
Later, due to the popularity of European heating, autumn trousers gradually faded out of the market. Therefore, in the eyes of many people, autumn trousers and confinement have become a Chinese characteristic. Only Chinese people wear autumn trousers.
In fact, after entering China, the autumn trousers also experienced many changes.
Take 82 years of history, the first Chinese underwear brand - three guns as an example.
In 1928, dry Court opened a small knitting factory in Shanghai. The boss loves shooting, and he won three consecutive championships in shooting competitions in 1937. In response to the Lugou Bridge incident, in order to express his determination to protect his homeland, he applied to the Trademark Office at that time to apply for the registration of the "three gun" trademark, which has been in use since then.
At that time, just the outbreak of the war of resistance against Japan, the development of domestic goods, boycott Japanese goods, three gun brand red and red.
After liberation, the workshop was renamed the nine knitting factory of Shanghai. The 63 year old Cao Chunxiang, deputy chief executive of three guns (Group), became a textile worker in 19. In his impression, the knitting nine factory is different from other textile factories. Under the planned economic system, when many factories still lie there to order, the Shanghai knitting nine factory has set up a R & D department and boldly innovating and changing.
In the late 80s, the "soft warm cotton" underwear developed by three guns was born. Comfortable and warm, instantly sold out in the market. Single product sales account for 2/3 of the total plant. At the best time of business, a dealer queues up at the gate of the factory. Only for this item, he sometimes does not necessarily get the goods overnight.
Since then, three guns have also taken the lead in cooperation with Lycra, adding elastic fibers to their clothes and cultivating their style, becoming the embryonic form of modern underwear in China. China's first antibacterial underwear, China's first modal underwear, the first heating underwear, all came from "three guns".
Among them, the most sensational is Cao Chunxiang led research and development of 42 double flash cotton sweater. A cloth made of white thread and a colored thread is particularly strong and will not wear out for 10 years. "This is a popular wedding essential item. New people are buying the bottom of the box." Cao Chunxiang said.
"New era" trousers
In order to make more young people fall in love with autumn trousers, underwear businesses are breaking their hearts.
The northeast people put the idea of broken flowers into the choice of autumn trousers. Men's trousers are probably only next to the cell phone shell. The coconut forest waves, the lattice camouflage, the dragon tiger leopard, the autumn trousers are contending with each other.
In today's China, there is a new form of autumn trousers called "bottomless trousers".
This kind of bottompants combines the double functions of socks and trousers, and has the functions of shaping and cold prevention. In the south, a thickened underpants are enough to withstand the severe cold of the whole winter.
Tmall clothing and clothing department's bottom stocking operation Xiao 2 long said, from the Tmall data and business feedback, now girls prefer to buy bottom socks to replace the autumn pants, leg two keep warm.
At present, Taobao's search for "autumn pants", a 24.9 Yuan South Polar women's wear flagship store's light leg penetration, with the monthly sales of 450 thousand, topped the list. Tmall double 11 Antarctic turnover increased by 72% over the same period; Heng Yuan Xiang traded 56% year-on-year. The Playboy's thermal suit also sold 152 thousand sets.
More functional black technology has been given to autumn trousers. On the Taobao, there are shaping effects of fat burning leg trousers, wearing the same bare leg like artifact, made of far-infrared fiber self heating pants, and known as the power generation of graphene trousers.
A few years ago, three shots never advertised, and Li Chen, the idol of the younger generation, chose to be the spokesperson. And Disney and other major brand platforms played cross-border cooperation, and in New York, Tokyo, Seoul and other international metropolis with studios, specifically designed to lead the forefront of underwear style.
In September this year, three guns with the latest autumn trousers on the stage of New York fashion week aroused a lot of exclamation. At present, the annual sales volume of the "three guns" network is over one billion, and it is still showing a trend of rapid growth.
From the group to ridicule, refused to wear to true fragrance, autumn pants ushered in the "new era". This year, cold winter just arrived, many netizens have called for the arrival of autumn trousers: ask how much sorrow you can have, just like you don't wear cold pants to catch cold current.