Intertek Launches A New High Performance Textile LOGO! The Market Is More Standardized.

Recently, the world's leading comprehensive quality assurance service Intertek Tianxiang group launched a new high-performance textile logo on the Southern China District customer activity day in Xiamen.

　　 From left to right: Lao Xueer, general manager of Intertek Greater China market, Lee Shi Hsin, Joint Executive of Intertek Greater China, You Yuhong, Secretary General of Xiamen Council of trade promotion, Lin Lin, general manager of Southern China textile and footwear department of Hongkong textile and footwear division, jointly launched the launching ceremony of high-performance products logo.

With the rapid expansion of the high performance clothing market, it is becoming a priority for customers to protect and highlight the quality of high performance clothing and achieve the purpose of brand differentiation. According to Morgan Stanley's data, the sports and leisure industry has increased by 42% in the past seven years, and its total market value has reached US $270 billion.

At present, such products lack relevant mandatory standards to be standardized. The quality of products is uneven, and the statement on product performance lacks strong support, and consumers are not in all kinds of advertisements.

Intertek high performance textile logo is the industry's first independent quality assurance verification logo. It aims to highlight the superior performance of its textile products through third party independent testing, and help consumers instantly identify product quality, safety and high performance features, thus contributing to the win-win situation of buyers and sellers in the textile market.

The logo covers 14 popular high performance tests, including antibacterial, anti feather down, moisture permeability, water management, water repellent and other popular projects. Consumers or buyers can quickly and accurately distinguish the functional characteristics of products by striking signs to help enterprises stand out in the high-performance textile market.

　　 High performance textile label - label example

　　 High performance textile logo -14 item performance index

"The fashion trend of sports and leisure has a major impact on the fashion industry. The public's pursuit of healthy lifestyles and the attentions to high-performance clothing products in turn have reshaped the market." Li Shixian, chief executive officer of Intertek Greater China, said: "Intertek is a pioneer in providing comprehensive quality assurance solutions. It always pays attention to and meets the needs of supply chain and consumer market, and maintains long-term and close partnership with global retailers, manufacturers and distributors. Intertek's high performance textile logo is a breakthrough in the industry. It represents a strong R & D capability and our leading position in the global textile industry. "