China'S Secret Town Fires North Of Guanyun And Produces Half Of Its Lingerie Underwear Annually.
Human desires are most easily expressed. After double 11, Lei Cong Rui's factory sales increased by 30%.
Every day, the sailors' clothes, maid suits, Lo skirts, nurses' clothes, suspenders skirts and three points are sent to all parts of the world along the express lorries.
Lei Congrui even saw in the Japanese adult movie that the actress was wearing his own Halloween. He was delighted, but not surprised. In less than a month away from Christmas, Lei Cong Rui's "midnight charm" processing plant is rushing to make a festive season, every year, year after year, year after year.
In the past ten years, the annual turnover has been broken tens of millions. Lei Cong Rui has a most detailed map of "national passion".
The purchasing power of the first tier cities is the strongest. Shanghai spent 2 million 600 thousand last year on sexy underwear. In Beijing, the area for the purchase of lingerie underwear is concentrated in the South Fourth Ring Road. In winter, the sales performance of the three northeastern provinces is also very prominent. "Once the weather is cold, there is nothing to do."
90% underwear boss
In November, the temperature of Guanyun, a small town in Northern Jiangsu, plummeted. For 91 years, ray Congre wore a pair of black frame glasses. He had a braid on the back of his head. The wind was blowing and his hair was flickering. He was wearing a thick down jacket and black knitted gloves with some black pilling.
Over the past few years, more than half of the 11 pairs of Taobao's underwear were produced in Guanyun, such as sailor clothes, Maid Dress, Lo skirt, nurse's clothing, suspenders skirt and three point style. These lust packages were sent everywhere along the big truck of the express little brother.
Lei Congrui is the first young man to touch sexy underwear in this area. This year's double 11 sales increased by 30%.
Everyone loves to call this young man "Ray boss" because he is the initiator of Guanyun's sexy underwear and also the person who changed the small town.
Lei Congrui, a science and engineering major, is an old business veteran. He opened a Taobao store in 2006, followed by his friends to buy condoms and other daily necessities. In 2008, a netizen sent questions to his soul: "do you sell sexy underwear?"
At that time Lei Cong Rui had no idea what the sexy underwear was, and he did not know what these little fabrics meant.
In search of Taobao, he found that the source of sexy underwear came from Guangdong. He tried to buy goods from the source and increase sales. By 2009, Lei Cong's daily orders had reached 2000. Seeing the good market, he used his vacation after the college entrance examination to start his own underwear factory.
In 2010, Lei Cong's "midnight charm" store sales exceeded 10 million. At present, there are more than 500 underwear manufacturers and outlets in Guanyun, and more than 20 thousand practitioners of taste industry. They joined forces to defeat the origin of Guangdong's lingerie.
Beijing South Fourth Ring Sales best
Lei Congrui described the peak of their industry in this way. Before 2014, girls in sauna club and KTV in Dongguan had to change their clothes every month, such as sailor dress, Maid Dress, Lo skirt, nurse's clothing, suspenders skirt, stewardess clothes and teacher's clothing. Under the flashing of neon lights, the cover girls on the billboards are suddenly and darkened.
There are about 300 thousand pieces in a region. Lei Cong Rui is responsible for producing tens of thousands of pieces a month.
On the other hand, the "Dongguan incident" in 2014 also opened up many people's world outlook directly or indirectly.
That year, the domestic lingerie market began to awaken. "In the past, the growth rate was 50% years, which doubled in that year." Lei Congrui said.
Some middle-aged people who had been part of higher education were the mainstream consumer groups at that time. They were married early in the organs, teachers, white-collar workers, doctors, and so on. But the couple had a lack of sexual life, and they needed to arouse their cold love through emotional underwear.
Today, when the age of buying underwear is lowered to 95, they crazily buy Cosplay suits and uniforms. Under the influence of multiculturalism, they no longer hold their bottom desires.
For more than ten years, the "national passion map" of Lei Cong Rui has become more and more plump.
The purchasing power of the first tier cities is the strongest. Shanghai last year consumed 2 million 600 thousand lingerie underwear, and Africa only sold 7 million pieces a year. In Beijing, the area for the purchase of lingerie underwear is concentrated in the South Fourth Ring Road. In winter, the sales performance of the three northeastern provinces is also very prominent. "Once the weather is cold, there is nothing to do."
Of course, the proportion of men and women buying is higher than that of men, and women are willing to buy higher priced products. Now there are businessmen in the production of special underwear for men to use, but sales are not good.
Domestic consumers prefer slim models, while foreign consumers like full sized models. Lei Congrui once invited a 180cm, who weighed 200 Jin, and was well received by overseas markets. Domestic consumers prefer white, plain and lovely styles. Foreign markets are quite different.
People in the Middle East like to buy gold yellow, more yellow and more like; African people prefer fluorescent colors, such as bright green, bright purple, bright red collision.
The sexy underwear of midnight charm has been sold to all parts of the world. Lei Congrui even saw in the Japanese adult movie that the actress was wearing her own Halloween and was excited to send micro-blog.
In the night market of Thailand, there are also businessmen selling Lei Lingrui's lingerie lingerie, which is the domestic tail cargo, which is equivalent to RMB 40 yuan.
This year, Lei Cong Rui also brought his sexy underwear to the Asian adult products exhibition in Taiwan, and three famous Japanese women, such as Yau Asia, also "kissed" their products.
Christmas explosions from Guanyun women workers
When a science man meets with a lingerie, he is inspired by all his inspiration.
Over the years, he has taken almost all the styles of shops.
A piece of cloth, open a square, dig a hole in the middle, wrap it with lace, make a pair of lace cups, and finally add a sling, which is one of the simplest lingerie. Lei Cong Rui is proud to say that this is the best seller.
He often tries to wear a finished product and tries it on. He laughs and says that he wears a cheongsam very well.
In the first place, he had a science student's judgement: dice design. He wrote down the elements he knew and made random matches. Such as lace, T-Shirts, jeans, pajamas and other elements randomly combined.
With the rise of the 95 buying group, thematic and party products have a larger market.
In Halloween, they launched the Halloween thematic section. "As long as you see the money on the nurses' clothes, I do it. I am the only one in the country." Once there was news of Halloween that night, a Japanese subway appeared zombie nurse, Lei Cong Rui know very proud.
The life cycle of a lingerie lingerie is three years, at most not more than five years. "Midnight charm" is constantly integrated with the current trend culture in accordance with the rhythm of at least 500 new sections every year.
40 year old Meng Xia is "Lei boss" factory is "five years Chen." She is making a dark red conjoined dress. "Look at this waist, it will look good."
The surrounding machines roared, and she spoke in a loud voice. Meng Xia usually listens to novels with headphones, romantic and traversing.
The children at home are at puberty and sometimes ask what she is doing. "They don't understand very well. I will explain that sexy underwear is not surprising. They are famous for their sexy underwear in Guanyun. They are sold abroad. Sometimes they feel proud to sell their clothes abroad. " Meng Xia said.
Jiao Jiao, 24 years old, has been making fun for a year and a half. She is rushing to make a batch of Christmas dresses, which will be sent to all parts of the world before the festival.
The big red flannelette of the Christmas section was scattered red fur under the needles of the sewing machine. "The nose is itching badly," Jiao Jiao said wearing a mask.
She kept hiding from her friends, embarrassed to say that she was making sexy underwear and said she was making clothes. She did not buy sexy underwear, but similar elements such as lace have no resistance to girls.
Li Jiaojiao and Meng Xia can earn 5 yuan or 6 thousand yuan a month by "making fun", which is much more profitable than working outside the province.
After 00 live broadcast
Zhu Zhantao is Lei Cong Rui's cousin, a few days ago, just after his 17 year old birthday.
When he entered the "midnight charm", he was assigned to customer service. He once talked about a girl friend who had a vague understanding of love. For the first time, he was shy to wear these gauze like underwear. There were millions of clothes in the lingerie underwear factory. He was always confused.
After this year's experience, he has been able to find out "exploding money" which can sell 800 pieces a day, and in less than a minute, he will put his clothes on the plastic models and twist the thin shoulder straps around his neck.
Besides customer service, he also plays part-time anchor. Last year, he began to run the company's live broadcast on 1688.
In the first live broadcast, the platform asked the number of viewers to reach 50 people before pushing the stream. He started watching the whole company.
Live broadcast is very strict for the control of sexy lingerie. They can only show a more formal style, such as Christmas and Superman, and show too much money easily.
Zhu Zhantao once tried to pass through a Christmas dress. "Come in, see more people than the real people." the question was also very wonderful. Some netizens said, "if you try it on, I will buy it." Knowing it was ridicule, Zhu Zhantao pretended not to have seen it.
In the star show channel of tiger tooth, a few brushes will be able to find several anchors who are wearing "midnight charm" clothes. Zhu will always browse, but never give the anchor a reward.
"There are many clothes purchased from our AV circle in Japan." He lowered his head and fiddled with his cell phone and showed me a picture of the incident. "But I don't know much, do you know?"
Source: Ding Jie, author of Internet business in the world
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