Platform Mode And Self Run Mode Are Broken By Two Wheels, Such As The Feast Will Continue.

In April 3rd, "the first share of net electric business" was listed on the Nasdaq stock market in the US, but shares fell 37% on the first day of listing. In November 26th, such as Han holdings released the 2020 quarter of fiscal year two quarter performance report, strong operating performance and good financial performance, once again aroused the attention of the market.


If Han holdings released the two quarter results of fiscal year 2020, data show that gross profit margin grew 47% in the two quarter, gross profit margin increased from 44% in the same period last year to 44%, and the gross profit margin of platform services revenue increased from 45% in the same period last year to 60%.


According to the financial report, GMV amounted to 924 million 400 thousand yuan, an increase of 32% compared with the same period last year. Net income was 272 million 700 thousand yuan, up 15% from the net income of 238 million yuan in the same period last year. Under the non US accounting standards, the net profit of the parent company is 2 million 480 thousand yuan after adjustment.


This is the past few years, such as Han holdings for the first time to achieve non "double 11" quarter single quarter profit.


In addition, the net cash inflow provided by the company's operating activities was 7 million 200 thousand yuan, compared with a net outflow of 9 million 100 thousand yuan in the same period last year, and the profit situation is continuously improving.


At present, such as Han holdings mainly has two major businesses, namely product sales business (proprietary mode) and service business (platform mode). The platform service business has shown a strong growth momentum after the focus of its business is shifted to platform mode.


According to the results of the report, as of September 30, 2019, the income of the holding service was 64 million 800 thousand yuan, accounting for a further 24% increase in revenue, an increase of 85% over the same period in 2018, which means that the platform business has become an important engine for the growth of the company's performance.


The reason for this increase is the increase in the number of red net income generated by the platform mode, the growth of net red performance and the increase in the number of brands that companies cooperate in advertising and marketing business. The number of Internet users who have served under the platform business mode has risen from 89 in September 30, 2018 to 129 in September 30, 2019. The number of red heads of platforms, shoulders and medium-sized networks has expanded from 31 in September 30, 2018 to 31 in September 30, 2019. The number of brands in service under the platform business mode has increased from 171 in the same period last year to 308 in the two quarter of fiscal 2020 in September 30, 2019.


At the same time, the results showed that sales revenue of self operated businesses was 207 million 900 thousand yuan, up 2% over the same period last year. The product sales revenue of red net self operated shops increased by 36% over the previous fiscal year. According to Han holdings, growth is mainly attributable to the growth of the sales of the red self run store, while the sales of clothing and cosmetics from some shoulder and waist nets are changing from proprietary mode to platform mode.


As a result of the above transformation, the number of online stores decreased from 23 in the same period last year to 23 in the 2019 fiscal year September 30th, and the net red number in the self operated mode decreased to 25 from 25 in the previous year. As of September 30, 2019, the number of net red has increased to 146. During the same period, the number of brands offering red net advertising service to the company increased to 845.


The two wheel drive mode of platform mode and proprietary mode has achieved initial success. Next, if Han holdings faces the challenge of gradually getting rid of the dependence on the head net red, enabling more red people to achieve greater value realisation, it also needs to pay more attention to improving platform operation efficiency and profitability, so as to achieve long-term sustainable development.