La Chapelle La Bell Is Concerned About The Sustained Release Of Brand Value.

In the industry life cycle, China's high and medium end Lane Bryant In the early stage of growth, it showed high speed growth, unstable competition pattern and low concentration degree. Advantage enterprises will make use of brand differentiation, style design, channel distribution and other differential competition means, focus on industry resources, and gradually integrate and eliminate backward enterprises. After years of development, the domestic leisure clothing brand represented by La Natsu Bell has come to the fore and has become a strong competitor of foreign brands.

Throughout the development of La Natsu Bell, in 1998, La Natsu Bell was founded, the main female leisure clothing design, brand promotion and sales; in 2003, La Natsu Bell adjusted the strategy to the direct camp mode; in 2004, La Natsu Bell launched the multi brand strategy; 2014, La Xia Bei was listed on the main board of the HKEx; in 2017, La Natsu Bell was listed on the Shanghai Stock Exchange. At present, La Natsu Bell has formed a multi brand, full category of the rich brand matrix, there are many sub brands, such as La Chapelle, Puella, Candie 's, 7m, La Babite and so on. Among them, La Chapelle and Puella are La Natsu Bell The pillar brand.

By referring to the mature international brand precedents, La Natsu Bell formed a unique strategy of "multi brand + full channel + full direct camp", and expanded the market coverage through the extension of extension stores. By the end of June 2019, La Natsu Bell had 6799 retail outlets in 2111 department stores / shopping centers in China. It should be noted that the number of stores in the company is calculated according to the number of outlets. As a collection of stores contains multiple brands, it is counted as multiple outlets, that is, 1 physical addresses may include 1 or more retail outlets.

In terms of online development, La Natsu Bell was also unwilling to work on the basis of the offline retail network across the country, which opened up the layout and operation of the online sales platform, and established a stable and good cooperative relationship with the online platforms such as Tmall and vip.com. In addition, La Natsu Bell vigorously integrates resources on line and offline, and will actively try and explore new retail ideas through the implementation of O2O strategy in depth, the construction of "retail network expansion project" and "new retail information system construction project".

La Natsu Bell The relevant responsible person said, "for the current stage of La Natsu Bell, the focus is on improving profits as the core, defining the differentiated positioning of brands, concentrating the advantages of resources, giving full play to the competitive advantages of core brands, reducing the inefficient input of resources for non core brands, and actively focusing on product strength upgrading, mode adjustment, capital structure optimization, and so on, to further enhance the operation efficiency and efficiency of store terminals, so as to enable the brand value to be continuously released."

In the future development, La Natsu Bell We will continue to tap potential markets in depth, provide personalized products, guide consumer products upgrading, enhance brand stickiness, create new customers, new needs and new services, and boost our garment industry to enter a new development plateau.