Annual Cross-Border E-Commerce Export Clothing Category Growth Of Up To 52%

Kantar&Google released the "2019 China cross-border electricity supplier opportunities and growth report", an intuitive summary of the status of cross-border electricity providers, help sellers understand the global cross-border electricity supplier export situation, let's take a look.

The report analyzes the macro retail environment, and the global retail business continues to grow, but the growth rate will slow down. China's cross-border electricity supplier growth breakthrough still exists. At present, Chinese enterprises are still on the road of brand transformation, and will be dominated by private brand manufacturing (OBM) in the future.

Although Chinese enterprises have strong manufacturing bases to build their own brands, by the end of 2019, private brands accounted for only 20% of China's total exports, and there was still much room for improvement.

It is very important for China's cross-border electricity suppliers to find suitable markets. More and more Chinese enterprises are beginning to focus their attention on emerging markets. In fact, the demand for investment infrastructure in emerging markets will increase correspondingly. Therefore, from the perspective of short and medium term strategy, China's exporters should still dig deeper into the mature market.

Although the mature market is fierce competition, there is still much room for improvement in enhancing consumer experience and improving customer loyalty. It is also the key to China's cross-border electricity supplier to mature in the sea.

Whether in emerging markets, developing markets or mature markets, China's cross-border export electricity providers need to understand the rules of the game and formulate strategies suited to local conditions.

Through the analysis of the stock and increment of various categories of cross-border electricity suppliers in China, the apparel category as the leader of cross-border e-commerce has achieved a rapid growth of up to 52% over the past year. As the main force of export, the growth rate of electronic 3C products is only 3%.

For Chinese enterprises, relying on strong supply chain and manufacturing base, they are strong in fashion category.

As the retail environment on the online market is becoming more and more complex, the integrated e-commerce platform is no longer the preferred business mode. Chinese enterprises should strengthen their positioning and touch consumers more easily.

Consumers pursue more personalized products and experience, and begin to favor online stores. The growth of the specialized e-commerce mode such as brand independent station and vertical electricity supplier is amazing.

For example, the DTC (Direct-To-Consumer) mode has springing up rapidly in Europe and the United States, and consumers in Europe and America prefer to buy directly on the brand side website. Therefore, it is the best time to develop the brand independent station. In the United States, the growth rate of the independent brand station is 3 times that of the market.

In enhancing the consumer experience, Chinese enterprises still have a lot of room for growth. Consumers are less and less patient in online shopping, requiring enterprises to be quick and accurate in the consumption link and recommendation. The key to consumers' re purchase is to enhance their performance capability.