"National Tide Awakening", Rooted In The National Pride Of The Brand, Inspired Lining.

Last year, Lining, a national brand, entered the fashion week of New York to mark the tide of the country on the international stage. In September of this year, the Chinese Knitting Industry Association, the China Textile Council of the International Trade Promotion Committee and the Qingshan Lake area of Nanchang City, Jiangxi Province government Sponsored by Lining (China) Sporting Goods Co., Ltd., the title of the "Lining Cup" Chinese fashion sportswear design competition was officially launched, and the new trend of Chinese sports trend was launched. follow 。 　　

　　 In the new era of "National Awakening", how can we attract young people's eyes through creative design in the face of personalized consumer market? How does a company specializing in R & D manufacture brand and bring manufacturing advantages into play? How can brand enterprises lead the fashion through fabric innovation and empowerment technology? In November 20th, Lining Cup "China Trend Fashion Design Competition" business exchange Symposium It was held at the Lining center. 　

　　 Qu Jing, vice chairman of China knitwear industry association, general manager of research and development and production center of Lining (China) Sporting Goods Co., Ltd., He Canyu, senior director of quality management center, Huang Jie, senior director of garment research and development department, Bao Liangyou, senior manager of garment research and Development Department, Wu An, Secretary of Shanghai knitted apparel and apparel industry association, Nanchang, Qingshan Lake area, Nanchang government Vice mayor Qin Runming, deputy director of Jiangxi Qingshan Lake high tech Industrial Park, Wan Chuchu And entrepreneurs from Beijing, Shanghai, Guangdong, Zhejiang, Jiangxi and Jiangsu participated in the symposium.

　　 These enterprises carry their own fist products and communicate with the most famous sports brands in the country. For a whole morning, the two sides always focus their attention on the innovation of sports trend, from functional yarn to the latest series of environmental protection sports fabrics, from sports apparel to sports socks, and even sports accessories, from the international sports and leisure trends to the exploration and exploration of the domestic integrated sports apparel. In the continuous communication and understanding, enterprises collide with more new ideas and new designs, Polish better products, and promote the development of China's sports tide brand.

　　 Listening to enterprises one by one After introduction, He can jade Frankly speaking, these enterprises have shown their innovation ability, product diversity and conformity. He clearly stated: "this is what we want to see."

　　 Qu Jing It is said that these enterprises are screened out and have advantages in the field of product R & D, enterprise management and production capacity. She said frankly, let the best enterprises and Chinese national brand docking, and jointly promote the development of Chinese sports apparel, so that Lining can continue to become the brand icon of the next generation, is the cherished wish of everyone present, and is also the original intention of this contest.

　　 As one of the organizers of this competition, Qin run Ming Firstly, the present situation of knitting industry in Qingshan Lake area is introduced. He said that the Qingshan Lake area is "China's knitted garment city", "the strongest investment potential areas in China" and "China's top 100 industrial zones". The knitted apparel industry is the traditional pillar industry in Qingshan Lake area, and also the livelihood industry. There are 2000 supporting enterprises, 169 regulated enterprises and 100 thousand employees. government With the vigorous guidance and the support of trade associations, the Qingshan Lake knitted apparel industry has maintained a good momentum of development, the scale of the industry has grown continuously, the effect of brand building has been obvious, and the development potential has been continuously enhanced.

　　 Qin Runming said frankly that after the competition was settled in Qingshan Lake, local enterprises were very excited, no matter from colleges or universities. government Or enterprises have been actively taking action to increase innovation, hoping to contribute to China's national brand through this competition. 　

　　 The current "national tide awakening", rooted in the brand's national pride, inspires everyone to keep moving forward. The Lining Cup China fashion sportswear design competition is not just a competition. It brings together excellent enterprises from all over the country to explore and research and develop, promote the development of China's knitting industry, promote the construction of China's textile power, and show the world the confidence of Chinese culture.