30% White-Collar Workers To Lower Clothing Consumption Intention? In The Cold Winter Market, The Fabric Enterprises "Break The Ice".

Recently, Penguin Zhi Chi released the 2019 report on Chinese white collar netizens' consumption report. 30.2% of white-collar workers consider their consumption intention to be lower. At a relatively low consumption expectation, they first chose to reduce their clothing expenditure compared with the more basic needs such as housing, travel and food.

Textile industry inventories year-on-year growth rate (%)

Chemical fiber and cotton textiles and their factory price index after dyeing and finishing

These factors undoubtedly affect the sales of clothing and the inventory of enterprises, thus slowing down the circulation speed of the entire textile market. This chain reaction is evident in this year's fabric market.

Stocks rose sharply

Prices slide all the way.

From the growth rate of textile industry inventory released by the National Bureau of statistics, Two In the first half of 018 years, textile stocks are still in a more reasonable and stable stage, with inventories both increasing and decreasing for 3 consecutive months. However, from the second half of 2018, the growth rate began to get out of control. Even in the traditional peak season of textile industry, stocks in 3 and April were still growing in 2019. Until the textile off-season, inventory growth over the past 4 months is more than 10%.

At present, the textile market stock is still at a high level. Although the market is slightly warmer, the loom start rate has increased. But market feedback shows that The weaving mill has a large number of large orders, all of which are small and single rooms. The inventory of fabrics still makes countless related enterprises responsible for people's distraction.

"The market is not hot this year. It was relatively rare for the National Day holiday to leave for nearly a week. Recently, the company has stopped parts of the plant's machinery to ease the pressure on inventory. A person in charge of fabric business, who asked not to be named, told reporters: "In the past, the stock can be more than 10 million meters in 1 weeks, and now it is already satisfied with orders. The Spring Festival is estimated to have an early leave."

Another business leader also admitted: "this year the market has become more" cold ", Nei spinning fabrics such a small number of orders, the company's sales of Dan cloth has also declined, the spot has accumulated a lot. Now the phenomenon of goods rejection on the market has begun to increase. Everyone wants to reduce the pressure on inventory and capital. "

The market research results of China Textile City also confirm the words of the person in charge of the enterprise. Research shows that: Recently, the textile market of light textile city is still relatively inadequate. In order to reduce the inventory pressure, some of the polyester and spandex elastic fabric weaving enterprises around the textile city have recently reduced the start-up rate. In the traditional market, polyester and FDY elastic fabrics in the early winter season are made of polyester, FDY, low elastic and wool composite wires, and interwoven or blended ammonia polyester elastic fabric and double layer polyester ammonia elastic fabric.

Because of the "oversupply", the high-speed operation of the textile industry chain, the terminal customer demand is lagging behind seriously, another phenomenon follows: fabric prices "fly down".

For example, the simulation of silk fabrics, 75D24T high twist Chiffon fell from last year's 3.3 yuan / meter to 2.6 yuan / meter, 75D mess from 4.8 yuan / meter to 3.8 yuan / meter...... The price drop of all kinds of imitation silk was mostly around 20%, and the price almost returned to three or four years ago.

In the past two years, the prices of chemical fiber, cotton fabrics and corresponding printing and dyeing finishing price indices released by the National Bureau of statistics have shown that the prices of the two most commonly used textile products have been at the end of this year.

Conventional product embarrassment

Innovation is in short supply.

However, the market is never stagnant. When conventional products are faced with the embarrassment of overcapacity, sales of many products are rising steadily.

Recently, when China textile daily visited a company, a number of enterprises responsible persons said that This year, the heat of recycled fabrics has increased significantly. There are many customers who consult this kind of fabric. "In fact, compared with traditional fabrics, the price of recycled fabric is often 50% higher than that of traditional fabrics, while the price of fabric finished products may be nearly 80% higher. Even though it is more expensive, clothing companies are willing to pay for" regeneration ". Nantong East high tech fiber technology Co., Ltd. The company now uses recycled yarn weaving fabrics, DuPont bievelt, Du Bangshu silk and other fabric products. Its performance is almost the same as that of traditional fabrics, showing a wide application space. At this year's major exhibitions, many customers have achieved purchasing intentions.

"At present, more and more downstream customers are trying to use recycled fabrics." Responsible person of Changshou City Zhongzhou Textile Sales Co., Ltd. Also said that now the company is also closely following the trend of green environmental protection, launched a knitted recycled environmentally friendly fabric products. It is understood that the product has also undergone a series of international certification, and has a high degree of recognition internationally.

Elastic fabrics have been popular in the past two years. Ji Chengmei, deputy general manager of Zaozhuang Haiyang Dynasty Textile Co., Ltd. The company is now pushing cotton fabrics like imitation hemp and permanent black fabrics. And these fabrics have a common feature -- elasticity. "Most of the fabrics of the company show good elasticity, showing good scalability and reducibility. The garments are durable, durable and durable. At present, the market sales are gratifying.

In recent years, many tide brand clothing companies tend to use light sensitive fabrics to make fashionable men's and women's clothing, and have become a market trend. Suzhou Ben Fu Textile Co., Ltd. The main color of bird's nest reflective technology fabrics, customers lack Italy and Germany's clothing brand. Pu Lixu, general manager of the company, said that the fabric relied on the original finishing process and made the fabric "bright" through the light. It not only makes fabrics more dazzling, more attractive, but also has higher added value and broader market prospects.

Pu Lixu said: "since the fabric was released in May, although the proofing price is as high as 200 yuan per meter, the price of large goods is also 99 yuan / meter, but the brand and designer of the purchase are in an endless stream. This shows that the fabric is highly recognized in the market."

Today, the textile industry further promotes industrial upgrading, and follows the old road to follow other people's competitive edge in the market. Insiders pointed out that The market of conventional fabrics will become more intense in the future. Enterprises need to constantly innovate, plan ahead, and become professionals.