Artificial Fur Has Sprung Up. Why Is This Sheep Shearing Velvet Red?
To say which fabric is the most popular in the sheep shearing market this winter, it must be not "Stella". The fabric made by Ningbo Weiyi fluff Co., Ltd is loved by consumers as soon as it is put on the market.
As early as September this year, Ningbo Weiyi joined hands with Baoding to design the latest "Stina" clothing special show for sheep shearing in Paris, France. The latest fashion of the "Stina" fabric designed by Baoding is amazing, and it immediately caused a sensation. Wei Yi "Stina" has formed a new style of complete and elegant style with a style and a refinement. It has reshaped the new trend of 2020 autumn and winter dress fabrics.
Online and offline sales are hot.
As a category of sheep shearing, the whole wool is made of the best quality, fine, soft and warm Merino wool from Australia. It has 100% wool ingredients, excellent texture, light weight and warmth. "Stina fabric is divided into three types: wool, wool blended and all polyester. The main features are soft handle, light weight, light clothing and comfortable clothing. Yu Wanjun, chairman of Ningbo Weiyi Plush Co. Ltd.
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A sheep shearing distributor of leather city in Haining said: "the new type of sheep shearing pile with sheep's shearing properties is characterized by its high fiber density, high quality warmth retention property and unique processing technology. It gives the sheep shearing and shearing this winter to innovate and rebuild, and the sales volume is rising steadily. He also introduced that the grain grain sheep shearing is the "fragrant meat and potatoes" which has been extended since last year. This year's purchasing trend is mostly Emily, Antarctic velvet, and small particles. The bright colors of khaki, powder, white and blue are more outstanding. Compared with the simple and classic style of pure grain last year, the style is more fashionable and sense of design.
Stina, who bought the coat in leather city of Haining, said that this winter, he can definitely be called a beautiful landscape. She took a short tine coat in her hand and said, "this coat feels very good and has a texture. I tried it just now, and I had a great sense of overhang and warmth, so I decided to buy it."
Since the beginning of autumn, Stina has not only made a good sale under the line, but online sales are also unusually hot. A person in charge of selling Stina fabrics mainly said: "nowadays, consumers choose clothes very much for environmental protection. Stina caters to the needs of consumers. Moreover, the clothes made of Stina are light and comfortable, with no sense of gravity, and more importantly, good care, so the market acceptance is very high."
Yu Wan Jun is satisfied with the market performance of Stina since the autumn. "Since the autumn, Stina has a good overall sales. It is one of the main fabrics for autumn and winter this year. All wool, blends and all polyester Stina are eye-catching."
Starting from consumer demand
In recent years, the emergence of sheep shearing has made artificial fur suddenly rise, and has taken many market share of animal fur. According to Yu Wanjun, sheep scissors are made of cut wool and then processed into fabrics. Their products have the texture of real wool, and to a certain extent, avoid damage to animals. It is easy to dye in processing. In the past two years, there has been a blowout in the sheep shearing market.
"Our product development aims at different consumer demands and introduces products that adapt to the new competition." Yu Wanjun believes that as long as the product is better, more simulation and more comfortable, the market space can be very large. With continuous innovation and good quality, Weiyi's products have a high reputation at home and abroad, especially in foreign countries. People are more aware of environmental protection.
In particular, in the past two years, Weiyi has launched a number of sensational fabrics in the market, making consumers expect the fabric developed by Weiyi to continue to grow. When asked how to seize the psychological needs of consumers and develop new fabrics, Yu Wanjun told the China textile daily: "the market is always the best development mentor, developing products that are suitable for the market and suitable for consumers. We need to carefully study the trend of demand and develop new products by using various processes. For example, the development of Stina's products, we mainly consider the sheep shearing is generally more heavy, mainly winter clothing, and Stina is light and thin, suitable for autumn and winter wear, which to a certain extent also takes into account the needs of South market.
Let all the poor men be happy.
Because the raw material of the fabric is wool, so it is closely related to the price trend of wool. In the past two years, the huge fluctuation of wool prices has made some manufacturers prohibit wool products. Yu Wanjun said: "China's wool market has fallen to a low point for a while, and then it has reached a new high. Sheared sheep, no matter how the demand grows, is small and small for the whole wool demand. Now it can be said that it is the key minority. I think it is this crucial minority whose Sheng Heshuai is affecting all sensitive nerves.
In the view of Yu Jun Jun, the fall in wool prices is related to demand. Before a while, the soaring price of wool was actually related to Stina. Stina began to push consumers in the international market in late August, and was quickly accepted by consumers. The surge in demand led to a sharp rise in the price of 66 or 70 Merino wool. Yu Wanjun said: "the demand for Stina fabrics has suddenly burst, and the price of fine wool has been uplifted for some time."
Yu Wanjun believes that the sharp rise and fall of wool prices will be a normal situation. "We keep enough enthusiasm and energy to develop new products, believing that after spring is still spring. I hope China's sheep shearing products will bring a ray of sunshine and a spring breeze to the dull wool market.
For the next development, Yu Wanjun said that in the future, we should strengthen cooperation with the upstream and downstream, and make better products through cooperation with the brand clothing. "The global temperature is getting warmer. The next research and development emphasis is on lightweight fabrics, which are lightweight and emulation, so that" all the world's cool people are happy. " Yu Wanjun said.
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