Italy High-End Cowboy Brand Diesel Sells Clothes To "Luxury".

Italy's high-end Cowboy brand Diesel (Diesel) launched a new retail creative activity in Miami in December 3rd to promote its first residential real estate project.
Diesel has launched a set of so-called "the most expensive T-shirt in history" - The Condo T-Shirts. The series consists of 143 T-shirts, each with a flat plan for each apartment. These apartments are Diesel residential development projects in Wynwood community, Miami, Florida.
The retail price of each T-shirt is up to millions of dollars, for example, the "D6-7L" T-shirt sells for $1 million 49 thousand, and the "F2-L7" T-shirt sells for $5 million 500 thousand. Consumers who buy T-Shirts can get a set of apartments for free.
"The Condo T-Shirts" is an advertising marketing plan designed by Small of New York creative company, which is directed by Hernan Corera and photographed.
Diesel and Real Estate Company Bel-Invest, based in Vicenza, Italy, jointly developed these apartments since November 2018, designed by Zyschovich Architects architects, Vicenza. This is the most ambitious project of Diesel Living of Diesel's home and interior department.
The Diesel-Wynwood apartment is located at 148 street, 28 southwest of Miami. The apartment house is decorated with concrete, pipes and metal elements. Its appearance is characterized by black brick, wooden fence and wide glass windows. The project consists of 13 different types of apartments, including duplex apartments and apartments with private balconies, all in hardcover design.
Diesel-Wynwood has obtained the WELL building system certification, and WELL certification aims at the health and well-being of people in the building environment. The special facilities provided by the community include swimming pools, gyms, meditation rooms, conference rooms, open halls, an art gallery, and a tropical plant courtyard.
Small founder Luca Lorenzini and Luca Pannese said in a statement: "we want to create a publicity campaign that is different from all other real estate. This is how The Condo T-Shirts was born. Through this activity, Diesel once again challenged the routine and created a completely unexpected thing.