Wanda Joint Lining Pushed Limited National Wind Fashion December 15Th Limited First Place

With the awakening of brand nationalism, the national tide culture is booming, and the typical representative of China is Lining.

In December 10th, Wanda, a shopping mall, began to cross the border, and Lining launched the national fashion dress series, which is scheduled to start in December 15th.

According to the official announcement of Wanda Group, the products jointly launched by Wanda and Lining include three series of costumes: Victory robe, sports sweater and professional running suit.

Source: Wanda micro-blog

Among them, the main pushing style is named "the victory Robe" from the civilian people, which was used for traveling, hunting and marching in ancient times, that is, the ancient version of sportswear. The clothes were set in the ancient style: the lack of buttons, the lower legs, the fork forks, the Chinese style collar and the sleeves. All the joint names include a common element, highlighting the attitude of "never fear hardships, go forward bravely, ride the wind and break the waves, and win the future".

It is reported that Wanda and Lining cooperation customized national tide products, in December 15th will be the first place in Lining Wanda Plaza store.

In fact, Wanda is not the first time it has launched a new joint venture with the brand.

In September of this year, Wanda launched a limited cooperation shoe with Anta. The whole pair of shoes was inspired by ink and wash designs, and the Chinese elements were integrated with Wanda Anta. The main color of the shoes was "ivory white" close to Xuan paper.

It can be seen that with the awakening of national brand awareness, the new generation of consumers is increasingly concerned about the demand for personalization and quality products. Relying on the historical opportunity of the sinking market and the channel tools of the Internet, many fields will usher in new opportunities.