GXG And Chen Peng Launches Designer Joint New Series

As you know, with the rise of outdoor and street elements, the down jacket, once regarded as "fashion insulator", has become a sharp weapon in winter. It was hard to imagine this ten years ago. However, the water of this single product is quite deep, so finding a suitable down jacket is not easy. In the cold winter season, I believe that many friends still feel puzzled for finding a winter coat that is cold resistant and stylish.

But before that, I want to tell you another story: Andrea R., a tiny new Yorker, insisted on buying the largest number of down garments while shopping. The clerk said it was strange that Andrea said: "wearing this wrapped whole body down jacket, walking on the riverside, she felt warm, confident, unique and practical."

The down jacket she likes is from the Chinese designer Chen Peng's brand CHENPENG. 　　

(photo source: Google)

Chen Peng, founder of CHENPENG, graduated from London Fashion Institute. H&M Design Awards 2017, the world's top eight designer, has worked in Christian Dior, Harrods, Gareth Pugh and other fashion brands.

PINK / RIHANNA X CHENPENG

(photo source: CHENPENG)

CHENPENG, the designer who only called "down jacket", has been popular in recent years by the worldwide network celebrities and fashion bloggers. The most widely known is Lady Gaga, who has expressed her love for CHENPENG's down jacket in Instagram, knowing that Gaga seldom goes to @ designer.

LADY GAGA X CHENPENG

(photo source: CHENPENG)

The first series of CHENPENG pioneered the concept of "mean fashion" and redefined the boundary between "Ugliness" and "beauty". Chen Peng's graduation work, with "Normal-In-Normal" as the theme, appeared on the London men's wear week and became a blockbuster. So he won the first pot of gold in business. In 2015, the brand CHENPENG of the same name was set up.

CHENPENG 2016AW

(photo source: CHENPENG)

You may be hard to imagine that the inspiration of this series is Mousika's 300 kilograms of fat. Chen Peng once saw a pair of well-dressed couples on the subway in London. Chen Peng invited them to be models and gave them a full body 3D scan. Chen Peng hopes that the traditional fat man will have the right to pursue beauty and create a suit that suits both the fat and the skinny.

CHENPENG's first series of design manuscripts

(photo source: CHENPENG)

Then why do we choose the "down jacket" style of clothing? In fact, it is also related to his "average fashion doctrine".

CHENPENG's first series of design manuscripts

(photo source: CHENPENG)

The biggest difference between fat people and thin people is contour, and two is fat. The version can achieve the desired effect by researching the way of cutting, and the realization of fat can only rely on filling. In England, it was hard to get the filling material. Chen Peng bought some feather quilts, dismantled them, and picked out the down ones.

CHENPENG's first series of design manuscripts

(photo source: CHENPENG)

The inspiration of design comes from life, and eventually it will be applied to life again, and designers need to play a role of acceptance and transformation. CHENPENG's "down jacket" perfectly explains this.

(photo source: VOUGUEme)

On the other hand, GXG, the Chinese fashion menswear brand, has broken the impression of Chinese traditional men's rigidity. In recent years, the trend of "Chinese design rise" has been constantly moving.

GXG x Umbro

(photo source: GXG)

For example, to launch a deep cooperation with Umbro to launch the popular urban functional clothing.

GXG#for mix#

(photo source: GXG)

Or to launch the GXG#for mix# cooperation series with the "national product" brand, and salute the classics.

GXG x Be@rbrick

(photo source: GXG)

If all of these are the routine operations of GXG towards "younger", its joint name with "Be@rbrick" is a big surprise. In addition to ingeniously integrating GXG elements into the "X Be@rbrick" dolls, there are even clothes series.

GXG x Be@rbrick dress series

(photo source: GXG)

In May this year, it opened a joint concept store in the hinterland of Tokyo, and launched another 12th anniversary commemorative Chinese version of Be@rbrick.

GXG x Be@rbrick Tokyo concept store site

(photo source: GXG)

12th anniversary commemorative China Edition Limited Be@rbrick

(photo source: GXG)

This cooperation also participated in the ninety-sixth Pitti Uomo in the way of Guest Nation special guest country partner. This is the largest Guest Nation Project ever held by Pitti Uomo, and the first collective appearance of Chinese designer brands in Pitti Uomo. This sincerity also confirms the determination of GXG to tide over the tide.

Therefore, we should not be surprised when we see that GXG and CHENPENG join hands in bringing the winter fashion joint series. One side is relying on international vision, deep plowing and driving the local fashion industry's fashion leaders, one is the world-wide acclaimed new designers, the two match of heaven is hard to be expected.

GXG X CHENPENG

(photo source: GXG)

This time, the GXG X CHENPENG joint series chose Chen Peng's classic style "down jacket", carrying out the design concept of "average fashion" and adopting the wide version of Oversized, so that everyone can "hide in the warm quilt" in the cold wind. While the cold resistance is full, the overall design that emphasizes the profile will not lose your shape.

GXG X CHENPENG

(photo source: GXG)

You may have noticed the special slogans "CHOOSE GABBER" and "HARDCORECHINA" on clothing. This theme is inspired by GABBER culture, which is popular in Europe in the last century. GABBER, originated in Rotterdam, Holland, is an electronic music style with a speed of 160 to 220 BPM (+). It is also an underground culture with its core ideas and style.

GABBER CLUB

(photo source: Google)

The neon bright color derived from GABBER CLUB makes the cold winter farewell and dreary. The chest has a reflective silicone hollow mark and a super fiber silica gel logo. The winter style obviously needs excellent detail addition, and more details are waiting for the wearer to find out in person.

GXG X CHENPENG

(photo source: GXG)

Beyond design, data is also an important indicator. As we all know, for a qualified down garment, process design (especially filling) is very important.

This GXG X CHENPENG cooperation fund, the short down jacket has 319-357 grams of filling, and the long feather down clothing has 400-449 grams of velvet, (the conventional down jacket is 220 grams). Each cutting piece needs to be processed by dozens of steps, and has a multi-channel net flavor sterilization process. The duvet is clean and has no peculiar smell. There is no need to worry about the quality of Chen Peng's down jacket, as no one will wonder if Alden's hip breech boots are the same as choosing materials.

GXG X CHENPENG

(photo source: GXG)

(photo source: Mr. Liang Liang)

By the two pioneer brands that try to make everyone fashionable, every point can poke your GXG X CHENPENG joint series of new products on shelves now, making this winter warm and stylish.