Big V, Buying On Behalf Of The Origin, Snow Boots "First Village" Overnight Delivery

UGG genuine counters a pair of 1400 yuan snowshoe boots, in Henan can be about 300 yuan price to buy raw materials and craft are very close to the same kind. Since last month, a large number of purchasing agents from all over the country have been running to the snow boots production base in Jiaozuo, Henan. They bring traffic and create transactions, breaking the local original transaction mode over the years, and let more than 100 factories of different sizes actually see a multiplier increase in transaction volume and a marked decrease in marketing cost.

Henan Mengzhou (Jiaozuo county below the county level) sang Po village, from Zhengzhou to take a bus for about 3 hours drive. Starting in October of this year, some people arrived in Zhengzhou by plane, and then drove to San Po village. On average, these people will stay for a week or so and return to the same way.

Just in this tiny place, there are foreign accents everywhere recently. The outsiders crowded into the stores on two streets to frantically sweep the goods, and ordered them in dozens or hundreds of pairs.

Mengzhou sang Po village is known as the "fur capital of China". The "Longfeng factory", the foundry of UGG, the world's largest snowshoe brand, is producing large quantities of UGG products every year in this small town. It is understood that the whole village is not a small factory or workshop, and there are hundreds of factories in the middle scale.

The arrival of the cargo buyer created a staged bustle and bustle for the little place.

"The store that takes the goods is in two ordinary streets, people everywhere, only 100 yuan a night here." A purchasing agent from Chongqing, he said to the business community that they were rushing through a pair of snow boots to complete the transaction through the form of "online order + origin shipment". It is understood that the snow boots from here, at first glance, its style and UGG counters have not been able to distinguish between you and me, but the shoes are 3-4 times cheaper than the genuine counters.

In the past two years, there is no gorgeous decoration and shop names, but these street stores have been supporting a young and dynamic consumer market.

Longfeng factory OEM UGG snow boots produce radiation effects, forming hundreds of snow boots factory capacity pattern. The natural raw material supply advantages and the constantly upgrading production process make the snow village boots "first village" gradually have the right to speak in the market. With the help of the traffic flow of the purchasing agents, the snow boots will be sold directly from the producing areas to the whole country in another way.

　 Suddenly opened the door

In mid November of this year, KOL, who had nearly 1 million fans on micro-blog, went to Henan on a special trip. He is one of the few people who can enter the UGG generation plant (Longfeng factory). Prior to this, the factory will prohibit the entry of foreign personnel.

In addition to the UGG, the Longfeng plant is another global leader in the production and processing of raw materials for sheepskin and wool. It accounts for the world's leading market share. However, according to the business community, Longfeng's raw materials for UGG brand foundry are exclusive materials, and do not supply any foreign brands or downstream customers. This has also created UGG's technical barriers to production.

The reason why "miserable brother" can visit the factory is to purchase orders, and the two is to have a large fan base. On the other hand, in order to protect the core technology of the brand, the front gate of the Longfeng factory, which has not been opened to the outside world, has been released in a small scale this year, or is a landmark change in the Longfeng factory's adaptation to the current situation.

The gap in the gate of Longfeng factory has quietly created a draught. Since last month, a number of purchasing agents have been released in the WeChat group to discuss the magical village of Sang Po village. The big V went to the factory to explore the store, causing more people's curiosity about this low-key production base, and what interests them most is, of course, the strong seasonal consumer market behind the snow boots.

One day in the middle of last month, he learned this information from a WeChat group. She belonged to a relatively shallow practitioner and did not buy a full-time purchasing agency from Japan in the first half of this year. There are colleagues preparing to go to Henan snow boots factory to get the goods to sell, but at first, they didn't have a heart to heart. They were surprised at the biggest foundry factory in UGG.

Many years ago, in addition to the factory insiders, not many people knew the production process of snow boots, including the UGG brand. Most of them did not even know the special existence of Henan's sang Po village.

"After entering the factory, you can take pictures, but never allow direct seeding." "Miserable brother" told the business community that he knew about the production process of a pair of snow boots through this visit and learned a lot about the operation of Longfeng plant.

Longfeng factory not only subcontracted UGG, but also supplied hundreds of non brand snow boots manufacturers to supply raw materials such as sheepskin. In addition, on the basis of the experience of raw materials and craft production of snow boots, Mengzhou's Henan sang Po village has gradually formed a characteristic processing production chain, and local policies have also given support to tilt together to support the largest snowshoe production base in China.

Supplies to the surrounding small and medium-sized factories, Longfeng divides raw materials into two grades, A and B, but these goods do not include special materials for UGG to do foundry. "For UGG, it is a specific leather material, not to be passed on," said brother Li. In this regard, Longfeng factory has made strict control, and has also strictly adhered to the mythological status of UGG brand in many snow boots. This also explains the origin of the local snowshoe shoe in terms of quality.

Wazi looked at it for a few days, and later saw more and more colleagues selling. She was a bit heartbeat. Until a customer came to the child and said, "the quality is OK, you can sell", she took out her cell phone and started booking a flight to Zhengzhou.

Most of them have considered several factors, including the quality and cost performance of shoes, and the cost of purchasing a trip.

But ultimately the potential purchasing power is determined. Wagi said that in the past, no one had ever heard of a colleague running in the past. This year, "going to Henan" seems to be a trend of buying and selling circles.

"Longfeng factory's foundry has led to the production of the surrounding snow boots. In the past one or two years, the big factory has begun to make some attempts to adapt to the market changes." One insider, who declined to be named, told the business community that he knew that before November every year, the products of Longfeng factory for UGG were almost finished, and then began to produce their own factory goods.

A source close to Longfeng plant told reporters that in addition to the UGG production line, Longfeng factory also made its own goods and raw materials, but "Longfeng manufacturing" represents a technical example. "After so many years, the shoes of Longfeng factory have been moved out of the factory, and the factories in the surrounding area are playing the edition." The man said that with the aura of the UGG global foundries, a pair of snowy boots, which are getting more and more exquisite, are constantly creating a lot of vision for Henan's sang Po village.

　　 Old purchasing and laying out for one month.

Compared to Japan and South Korea, it was discovered that the cost of purchasing agents was much lower after booking the tickets to Zhengzhou. She started off at the end of November, when the air ticket from Chongqing to Zhengzhou was almost 1000 yuan. "Here is a town, except the business district is more lively, other places are very depressed." This means that their accommodation costs are very low. They only need more than 100 yuan a day to settle down.

At that time, Qi Qi departed for Henan and stayed there for a week.

When they went shopping in Japan and South Korea, the most troublesome thing for them was to look for goods, time-consuming and easy to run. But when they go to Henan to buy snow boots, they don't have to worry about that. Here, shoes of each factory (snow boots and other related footwear) are displayed in stores, and stores are concentrated on both sides of the street, making it easier for purchasing agents to choose money, compare goods and get goods.

The trip itself is to explore the situation. If the situation is optimistic, make friends and choose some styles to sell. As a result, on the first day of the town, she saw that all the purchasing agents from all over the country were "dozens of hundreds of land deliveries every day", and she immediately made up her mind to do it.

More experienced purchasing agents will be referred to by other peers as "old purchasing". In the process of purchasing snow boots in Henan, many "rising stars" groped along the way of "old purchasing" this year, realizing the realisation of private regional traffic such as WeChat group and friends circle.

For example, build marketing system. As a matter of fact, the news that the children and the young Qi saw before purchasing the internal group were sent to the old purchasing agents who arrived at the place of origin in advance. According to the management mode of "professional entrepreneurial team", experienced veteran purchasing agents will recruit temporary agents in the group. Those who do not want to get goods at the scene of production and have the resources to purchase social resources will be able to help them sell at home.

Therefore, buyers in the circle of friends to see the screen products, is likely to be second-hand information.

Next is the election. By using the chemical reaction between the flow rate and the explosive charge, we will delineate the products of several key manufacturers in a large and small number of factories and delineate the products of several key manufacturers in advance. For example, in the UGG counters, such as the basic money, the bow knot and the peas shoes, this year has become a hot spot in the circle of friends.

The snow boots produced by these factories can be counted as "head cards" in all production bases in the country, both in terms of the use of raw materials and the production process. The pictures and videos taken by the on-site purchasing agents will be transferred in the hands of the major agents, and the same video will be seen by different groups of buyers.

"Equivalent to the same industry collaboration, push these styles together, but everyone's bargaining power is different, the cost of getting the hand will be different." From Guangzhou to Henan to get goods to buy Xiao Xie told reporters.

Every day, they buy and sell all these dozens of stores. Most of them choose to live in the "hostel" in the town and do not want to spend time in Mengzhou. The reason is "time is money, and every second is not wasted."

Because the purchase of more purchasing agents, hot shoes to catch up, on the way to get goods, distribution becomes a bother. "A lot of styles just go to warehouses for a long time." She said that the 3 of them took part in the operation, and basically they were in several highly efficient outlets and factories, but all local manufacturers were not responsible for "after sales", which means that if the goods were to be exchanged, they need to buy their own products.

Therefore, a short period of purchase can only be sent on the same day, and the goods will be returned in time before returning. Therefore, there was a large quantity of old purchasing agents, who spent 1 months in the shop. They were responsible for the continuous delivery and processing of after-sale services, and the agents they were recruiting at home were crying out and selling goods at home.

Such a day, only a week in the local small purchasing agents, can only extend the working hours indefinitely. Qi Qi said that almost all businesses were open all night, so the local commercial district stores usually opened late, and she would sleep a little longer before getting up, because they had to deliver 5 or 6 points every night. "In the morning, there are basically no people in the street. They work late every night."

According to the reporter, in order to support the delivery, many local express companies also have an overnight business system. "SF has also made sales promotion, and only 10 yuan has been exported." This detail touched many purchasing agents, making them determined to stay here.

　　 Gold Diggers in the sinking Market

One of the essences of business is always no profit and no interest. From watching to deep participation, although it is only a few days, most of the on-site purchasing is overwhelmed by the strength of the first village of Henan snow boots.

According to the incomplete statistics of the business community, the average purchase time for a general scale purchase is 200 pairs of snow boots and the same type of shoes. The total sales revenue is basically over 20 thousand.

Go deep into the Henan snow boots "first village" gold rush, so that the vast number of purchasing practitioners see a market that can not be ignored in Japan, Korea and Europe and the United States. At the same time, for Henan's snow boots factory, the break in of the buying agents brought about the flow and the real transaction, which changed the original way of transaction, so that the operators saw a multiplier turnover and a marked decrease in the marketing cost.

After the return of the Henan line, the customers received feedback from customers. Her purchase of snow boots and some peripheral items has been praised by many old customers. "Good quality, high cost performance." This is the first time that she has been taking the goods directly from the domestic production base since she bought it.

In December 5th, he returned from Henan. She opened a clothing store, mainly engaged in designer style. She also went to Guangzhou and other places to pick up goods. This time she was "following suit" to Henan, and it was the first time to sell shoes in a big way. The biggest feeling of her trip is that many business opportunities are hidden in these unheard of areas. As long as there are channels and customers in their hands, they can be grafted to more places to produce value.

"You don't want it to be an imitation product of a genuine product. If you wear it as a 200-300 yuan shoe, you will find that the price is very high." An unnamed purchasing agent told the business community that raw materials and workmanship are top rated snowshoe boots in Henan, which can attract widespread attention from purchasing agents. In the final analysis, they still have the advantage of quality and price.

A new "service" mode to meet the new demand for division of labor is the new attempt of Sanpo village snow boots production base. Factory operators and purchasing agents form a brand new "people, goods and field" mode, plus the seasonal consumption appeal of snow boots, which jointly create a win-win pattern among manufacturers, purchasing agents and consumers.

The brand manufacturers who completed the OEM tasks in advance have also emancipated their minds in this wave and actively tried to break the traditional low profit mode. When the private domain traffic is realized and KOL is loaded with goods, these hot words are constantly being brought to the village by the intruders, and they also take the initiative to grow more antennae and actively embrace the new world gate.