National Women'S Wear La Natsu Bell Za Online "Play" To A New Height

Just sent off the "double 11" shopping carnival, the local consumer market has ushered in the "double 12" Shopping Festival. The first textile network reporter visited the Yintai department store in Hefei, Anhui in the evening of December 11th, and saw that many clothing and clothing brands in the shopping mall built up the festival atmosphere ahead of time through the display of shop windows and shops.
In the two floor of Yintai City, "national dress" La Natsu Bell also participated in the promotion of double 12. The first textile network reporter was informed that La Natsu Bell's previously launched "super VIP day Anhui district" activities show that online outlets, La Natsu Bell's 42% off and above merchandise coupons are entitled to 199 yuan for every 100 yuan, coupons can also be superimposed, consumers who have already exchanged 500 yuan coupons at the mobile phone end, can also be used in online stores. The discount is pretty big.
As the fastest growing women's clothing brand in China, La Natsu Bell has the title of "Chinese women's first dress" and "China Version ZARA". From the establishment of the company in 1998 to the listing of the Hong Kong Stock Exchange in 2014 and then to the Shanghai Stock Exchange in 2017, La Natsu Bell's growth rate in the domestic market continued to improve.
The first textile net reporter learned from the financial reports that La Natsu Bell, who established the brand differentiation development with the core of the main women's clothing brand as the core, established the core women's clothing brand with the advantage of resources development, clarified the brand positioning, and constructed the differentiated brand matrix. In order to enhance the brand vitality, La Natsu Bell also actively promoted IP cooperation. In the fashion illustration masters, joint graffiti artists, writers and artists, dance studios and famous IP, we have carried out cross boundary cooperation between Puella * MARKWIGAN, 7Modifier * KeithHaring, 7Modifier * Anthony, 7Modifier 1MILLION Korea dance studio, 7Modifier * China 5KM dance studio and Puella X and so on, adding new elements, enhancing brand vitality and attracting young consumers.
By the end of June 2019, the total number of effective members of La Natsu Bell was over 11 million. In the first half of 2019, the number of newly recruited members exceeded the total recruitment in 2018, and the proportion of member sales accounted for over 40% of total sales, representing an increase of over 30% over the same period last year.
In order to maintain competitive advantage among young consumers, La Natsu Bell further approached consumers and improved their operational efficiency. As of June 30, 2019, the company had 6799 offline retail outlets, which were widely distributed in about 2111 commercial entities. Overseas outlets are owned by the brand NAFNAF, with a total of 580 retail outlets, of which 386 are direct and 194 are joined.
The first textile network reporter learned in the first business of the "2019 city business charm list" that the ranking of China's 337 prefecture level cities showed that Hefei was listed as a second tier city and ranked third in the second tier cities. La Natsu Bell's earnings report also showed that as of the first three quarters of 2019, La Natsu Bell had achieved 2212 outlets in the second tier cities, including Hefei, with an operating income of 2 billion 59 million yuan, accounting for 35.8% of its revenue.
It is reported that with the online and offline channels to get through, La Natsu Bell, by using the technology of Internet of things, including the fitting mirror, has caught customers' impulsive consumption impulses, and has upgraded the physical storefront intelligently. On the one hand, it can enhance the consumers' experience and promote sales; on the other hand, it reduces the operation cost by means of technology.
At present, in front of the mirror of La Natsu Bell's smart shop fitting room, many customers take the clothes that they want to try on, and you can see the fitting effect of the dress. The recommended matching or similar recommendation on one side also makes the customers pick up more easily and greatly increase the purchase rate. It is reported that this is because La Natsu Bell's smart clothing shopping guide mirror loaded Tmall's new retail intelligence matching technology, customers only need to select the clothes of the center instrument to come to the mirror before a mirror, the large screen can automatically show more contact with this dress, greatly improving the efficiency of the store related recommendation. At the same time, the magic mirror can give the collocation suggestions after testing the consumers' fitting preferences and size preferences, and transfer the fitting situation of the customers to the handheld devices of the shop assistants, so as to facilitate the staff to further follow the customers' needs.
With the help of intelligent store service system, La Natsu Bell has stepped out of the shackles of traditional stores and has become a new retail store based on online and offline interconnection, providing customers with more convenient and comfortable shopping experience.
La Natsu Bell, founder and chairman Xing Jiaxing, has also revealed that in 2020, La Natsu Bell's focus shifted to online, allowing the online and offline collaborative development. In the future, La Natsu Bell will also form a direct, joint and franchise combination in the channel, and will sink to the three or four tier city.