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The Company Has Joined Hands With The World'S Top Suppliers To Find A High-End Solution.

2019/12/12 16:19:00 0

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In 2019, the Chinese clothing market was cold, and men's clothing and clothing were expected to decline. The growth rate of China's clothing market dropped to 3.5% year-on-year, and the development of clothing brands also slowed down. Many brands were stranded and the market environment was not optimistic.
　　
Weak market and fierce competition, we see new vitality in the market segments, and a group of "subdivision brands" that are brave in the forefront are rising vigorously. What is the secret of these brands in the cold winter?
　　
In fact, Xie Bingzheng, chairman of the company, said that the speed of China's development is obvious to all in the world, and the demand of consumers is becoming more and more diverse from the following aspects: making use of it to the manifestation of identity, the expression of individuality, the pursuit of high quality and high quality. This means that Chinese clothing brands must keep up with the pace of the times and break through with "high-end". It's a case of success. We can analyze each aspect of the high end of the product.
　　
Focus on the high-end crowd and seize the niche market:
　　
By comparing the positioning of China's golf apparel market, leading the golf subdivision runway, the first focus is on the Chinese Golf crowd. The establishment of a golf world with trinity of clothing, equipment and events is the first attempt to create a solid foundation for the rise of China's high ball.
　　
Join hands with international excellent designers to improve design vision.
　　
Forming a first-line design team from China, Britain and South Korea, integrating the global fashion trends, enhancing the team's international aesthetic vision, and bringing consumers another refreshing dress, this is the second leap of bill lefen.
　　
International luxury luxury fabric supplier:
　　
Fabric is the soul of clothing and the foundation of all fashion illusions. In recent TVC, which is released by the company of "the world power to make a dress", we can see that the international fabric supplier, who has been working with LV, BURBERRY and other international first-line luxury services for many years, has strengthened the high-end tone of the brand.
　　
As we all know, ITOCHU, CANCLINI, POLARTEC and GORE-TEX are the four largest international fabrics suppliers. Take the "century cloth" from the United States, GORE-TEX, for example, its fabric waterproof and breathable features are well known in the world. The average size of the fabric is 20 thousand times smaller than that of water droplets per square inch, so that the rainwater can not penetrate. The clothing produced by this fabric has a strong waterproof performance. The pore on the surface of GORE-TEX is 700 times larger than that of the water vapor molecule, and the sweat gas can easily volatilize through the small hole. No matter the swing of the green or the daily trip, it can keep comfortable and dry. 9 billion.
　　
ITOCHU, the world's top five hundred enterprise from Japan, has been meticulous and meticulous in its Japanese ingenuity. In addition to its soft and delicate advantages, ITOCHU also combines textile and human mechanics to create a breathable fabric with lightness, breathability and warmth.
　　
High quality fabrics can become the cornerstone of high-end clothing, and this is also the reason for choosing the world's most high-end fabrics to create the products of the voice of the products. Through continuous innovation, it stimulates the entire ecological chain into a virtuous circle and promotes the common development of the whole industry. This is the grand strategic plan of the company and the beautiful vision of China's subdivision of high-end clothing.
　　
It has been asserted that China can not produce high-end brands, but it is the champion of subdivision. Now that the clothing market is constantly being iterated, it has clearly found that the breakthrough of the correct breakthrough is: focusing on the high-end crowd, grabbing the brand innovation of the market segmentation, the international aesthetic design and the first-line fabric supplier, and driving the brand differentiation competitive advantage by the three driving forces.
　　
Challenges and opportunities always exist side by side. No matter how fierce the competition is in China's clothing industry, if we find the right way to break it, we can always get rid of the encirclement and get the recognition of consumers.