The Global Retail Headquarters Of Anta Group Has Landed In Shanghai, And Has Taken An Important Step In The Globalization Strategy.

In December 18, 2019, the opening ceremony of Anta group global retail headquarters, ANTA SPORTS CAMPUS, was held in Qingpu Hongqiao West Qingpu business district today, marking the important step of Anta group's globalization strategy. It is a new milestone in the development of Anta group SPORTS.

Anta group will gather the retail management center of many international brands in the future. Shanghai Anta Center (ANTA SPORTS CAMPUS) will be one of the global management bases of Anta group and an international platform. It will become the characteristic Park of Anta multi brand group. It will serve as an important platform for Anta group's future global innovation integration base, global talent development center and global resource linkage.

The global retail headquarters of Anta group, ANTA SPORTS CAMPUS, is located in the core block of West Hongqiao business district in Shanghai, covering an area of 35054 square meters. It is a multifunctional integrated park consisting of 5 buildings in Shanghai. The main planning of the park covers Anta office's modern office area, R & D design center, international conference area, sports activity center, flagship store, modern staff restaurant, multi-functional exhibition hall, The Inn Boutique and other supporting commercial service facilities, which can accommodate 6000~ 7000 people office. Anta sports theme park will also be open to the public in the future.

Shanghai Anta Center (ANTA SPORTS CAMPUS) will not only serve as an office area, but also become a platform for the dissemination of sports culture and sports spirit. The main body of the park is adhering to the concept of "healthy work and 10000 steps linkage". In the main building of the office area, the vigorous walk of each floor can just take ten thousand steps, not only in keeping with the spirit and culture of Anta, but also in the same line with the Anta brand's "never stopping" brand philosophy. It also implies the linkage with all sectors of society to win each other and to connect global resources to the future. This will become an important part of the global layout of Anta group after the group headquarters of Fujian Jinjiang and the group operation center of Xiamen.

The chairman of the board of directors of Anta group and CEO Ding Shizhong and members of the board of directors of Anta group and senior management team representatives, Zhao Huiqin, Secretary of the District Committee of Qingpu District of Shanghai, attended the activities of the same day with the leading leaders of the relevant departments.

Anta global retail headquarters is an integral part of our global strategy. Shanghai West Hongqiao business district is located on the "economic golden axis". Its international status is becoming increasingly prominent. It will become an important regional advantage of Anta group's global retail center in Shanghai. Anta group adheres to the development strategy of multi brands to meet the needs of consumers at different levels and diversified from the Chinese market to the global market. The establishment of the global retail headquarters is a strategic layout of a respected world-class multi brand sporting goods group. We will base ourselves on China, radiate the whole world, and integrate global resources to create multi brand clusters that global consumers love.

Qingpu district is the host place of China International Import fair, and also the seat of the Yangtze River Delta eco green integration development demonstration zone. As the sole carrier of the two major national strategies, Qingpu district is rapidly entering the world stage and has become the focus of global attention. At present, the Hongqiao business district is building an international open hub, building an international central business district and a new platform for the international trade center.

The global retail headquarters project of Anta group is highly in line with the orientation of Qingpu's active development of high-end service industry. It will fully grasp the development opportunities and actively promote the development of headquarters economy represented by Anta. As the leading sporting goods group in China and the world, Anta group is the representative of Chinese brands to the world. Qingpu district will continue to do all kinds of work for service enterprises and help Anta group develop globally.

It is understood that the strategic layout of Anta group has been long. Anta has expanded from China to Southeast Asia, Russia and other markets, and has jointly invested in the AMF sports to expand its territory to the global core markets such as Europe and North America. Anta group has five major R & D design centers in the world: South Korea, Japan, the United States, Italy and Hongkong, China.

About Anta group

Anta group is a comprehensive and multi brand sporting goods group specializing in the design, production and sale of sports shoes, accessories and other sports equipment. The company was founded in 1991 and listed in Hongkong, China in 2007. After nearly 30 years of development, Anta group has transformed from a traditional private enterprise into a public company with modern governance structure and international competitiveness. Anta group adheres to the development strategy of "single focus, multi brand and all channels". Group owns Anta, ANTA, FILA, Desanto (DESCENTE), KOLON SPORT and many other famous sports brands in China and internationally, which fully meet the diversified needs of consumers. In March 2019, Anta and other investors formed an investor consortium to complete the acquisition of AMER SPORTS and become a global enterprise.