As Of November, Suning Sports Retail Sales Grew By 112.3% Over The Same Period Last Year.

Recently, Suning released the "2019 suning.com sports consumption report". Data show that as of November, Suning sports retail sales increased by 112.3% over the same period, and the number of buyers increased by 54.9% year-on-year.

Specifically, the sale of sports equipment under the line has achieved rapid growth. Suning big data show that in the first 11 months of 2019, the sales of outdoor sportswear increased by 249.8% over the same period last year, and the sales of mountaineering staff increased by 150.2% compared with the same period last year. The sales of mountaineering bags increased by 260.7% over the same period, while the sales of yoga mats increased by 189% over the same period last year, and the sales of treadmills increased by 155% over the same period last year.

The role played by the Super League is more and more obvious. During the competition, the PP sports members in Shanghai and Zhejiang provinces and municipalities directly under the central government of suning.com consume TOP3 per capita, and the consumption amounts are 923.55 yuan, 766.58 yuan and 670.97 yuan respectively.

Among them, Nanjing fans love Chinese characteristics of liquor, in the purchase of liquor fans, Nanjing fans accounted for 10.63%; Beijing fans love beer, in the purchase of beer accounted for 6.5% of the fans; and Shanghai fans love red wine, in the purchase of red wine fans accounted for 6.09%; interestingly, Guangzhou fans to coke to help the ball game, in the purchase of cola fans, Guangzhou fans accounted for 10.32%.

It is worth mentioning that in 2019, the charm of football is attracting more young ladies to join. Suning big data show that in the 1-11 months of this year, football sales increased by 533.4% over the same period, the number of female users in the orders increased by 143.6% over the same period, while the sales of football clothing increased by 277% over the same period last year, while the number of female users in the orders increased by 102% over the same period last year.

In addition, the sports consumption of young people is also increasing. As of November, the sales volume of suning.com children / teenage football shoes increased by 666.7% compared with the same period last year, and the number of shoes sold most was No. 33. The sales cities TOP5 are Chongqing, Nanjing, Tianjin, Chengdu and Shanghai.

It can be seen that the concept of sports and sports is being fully covered by the people of all ages in China, and the sports consumption market is in urgent need of an outbreak.