Keqiao'S Fashionable And Creative Atmosphere Accelerates The Formation Of A Strong Industrial Ecosystem.

Through personalized customization, the scenic spots such as "green forest bamboo sea" and "Pingyang Temple" in Ping Shui town are hand painted on scarves, each of which is unique. The added value of scarves is enhanced and favored by customers. Yesterday, the reporter came to the Shaoxing color Sheng Suying Textile Technology Co., Ltd., which is located in the creative building. The head of the company is taking the team to drive the hand painted products ordered by many Keqiao enterprises.

"Color citron technology" is a large comprehensive flower design enterprise. It designs nearly 10000 kinds of flower designs every year, and is the leading enterprise of pattern design in Keqiao district. "In order to meet the market demand this year, the hand-painted products extend from scarves to down garments and cheongsam. In 1-11 months, the revenue of pure hand-painted design has exceeded 2 million yuan. This year is the tenth year when we entered the creative building. Next, we will continue to adhere to originality and further expand the brand of "painted shop". Sheng Suying said.

Small design leverages the big market, and the flourishing development of "color citron technology" is the epitome of Keqiao's creative design industry flourishing. A number of excellent local brand enterprises such as Ji Ma Liang Si, the original color numeral, Bai Si, Zola, Haohua Hua and so on have a strong development momentum, helping Keqiao textile industry transfer from the traditional OEM processing to the development of independent brand and "smile curve" at both ends. As one of the five largest billion industries in Keqiao, fashion and creative industries have become the new growth pole of Keqiao's high quality economic development.

In fact, as early as 2008, Keqiao began planning and constructing the creative design base for the textile industry. Creative buildings, science and technology parks, light textile city creative park, China Textile Center and China Textile International Fashion Center were successively completed and developed. As of October this year, the base had 154 industrial design enterprises and 1247 textile designers, including 8 new leading designers this year. The first time they introduced the highest award in the fashion design industry, the Golden Summit designer, the total number of talents and the number of high-end talents. In the 1-10 month of this year, the service sales volume of base enterprises' design and development reached 278 million yuan, and the related enterprises formed 28 billion 492 million yuan sales, an increase of 18.9% over the same period last year.

With the development of fashion and creative industries, fashion and creative activities are booming. In 2019, Keqiao carried out the "daily fashion" series of 60 modules with the four modules of "interconnected fashion season", "multi fashion season", "innovative fashion season" and "dynamic fashion season", covering normal fashion activities such as brand publishing, design communication, industry conferences, professional exhibitions, trend salons, technology seminars, fashion shows, talent training, forum events and so on.

With the fashion carrier construction and fashion activities held, Keqiao is gradually building a fashion and creative industry ecosystem. "Keqiao's fashion elements featuring" personalization, personalization, branding and internationalization are everywhere. The staff of the China Light Textile City Construction Management Committee said that the next step will be to consolidate and enhance the continuous innovation, and continue to promote the construction of the right to speak in the industry and the transformation and upgrading of China's Textile City, and actively build the Keqiao fashion industry development community.