2019 Box Office To Exceed 60 Billion: The Film "28 Differentiated" Capital To Open Hedge Mode

"Will tomorrow be all right? At least we are still there. " A project leader of a film company said that his operation this year was not as good as expected.

In the cold winter, what he insisted behind was China's box office market, which was more than last year's total in the industry's laments. In fact, half a year ago, the industry was losing confidence in achieving this goal.

According to data from the National Film Fund Office, by the end of December 19th, the box office of Chinese films reached 61 billion 564 million yuan in 2019, slightly exceeding last year's total, which was 60 billion 706 million yuan last year. The decisive moment of change is in the record of the national day.

Subdivided to the movie, Na Zha's "Devil boy descend" (Na Zha) box office close to 5 billion yuan, the first year of the year; 4 billion 658 million box office "roaming the earth" ranked second; the avenger 4: final battle to 4 billion 241 million box office third; still in the "I and my motherland", "China captain", box office respectively broke 3 billion 27 million yuan, 2 billion 880 million yuan. The top five films accounted for nearly 3 of the total box office, and the number of films with 500 million -10 billion volume in the domestic films decreased significantly compared with the same period last year.

The excellent performance of the head film eventually pulled the box office all year round, but the lack of waist content made the market look "breathtaking" and depressed this year. Because the film and television industry is in a strong regulatory environment throughout the year, the imported films are stable, but there are many domestic films changing and filing. For example, the temporary withdrawal of the summer vacation "little wishes" and "eight hundred" has led to insufficient supply of high-quality domestic films, and the "28 differentiation" has further intensified.

Head film can not be met, and waist content is the cornerstone of the market, which is particularly evident in the low tide of capital. The whole industry is looking for safe haven. "Our investment is becoming smaller and more sophisticated. The share of individual projects is becoming smaller and smaller. The total investment is also decreasing. Traders are also selling their share to avoid risks and becoming more middle class." In December 19th, a listed film company reported to the economic report in twenty-first Century.

On the other hand, the domestic animation industry is also changing this year. The inside and outside is promoting the marketization of the theme film.

Changes and more violent changes are the real themes of the movie industry.

By the end of December 19th, China's movie box office reached 61 billion 564 million yuan in 2019, slightly over last year. - Song Wenhui photo

Hot topics

From the point of view of film types, animation type films become the biggest bright spot this year. According to film statistics, as of November 30th, this year, 66 animated films were released, 13 more than last year and 216 films, 78 more than last year. The average single box office of animated cartoons has risen from 63 million yuan to 166 million yuan. Even if the box office of the "devil's child descended from the world" has been knocked out of 4 billion 970 million yuan, its average single box office is still growing. The number of comedy films and the single box office have declined, and the action movie single box office has also declined.

On the other hand, many animated directors and entertainment industry investors confessed to the twenty-first Century economic report reporter that project financing is still difficult. "Na Zha" exploded red, which was helpful to animated films. But at present, it is more like a phased phenomenon, and the long-term promotion is not obvious. Financing is still difficult. " A director said.

What Na Zha has changed is a topic that the animation industry has to face. "Movie financing seems to be good, but in fact, the market is also afraid that the success of a single project can not explain anything, and the long industrial chain market has not yet been established. Including myself, I will invest part of my energy in games, because the rewards are high. Some university teachers revealed.

But the good news is that B stations and other giants are overweight animation. "Domestic animation will be the largest in our professional video area, and will be the largest input in the next few years." In November 17th, vice chairman of B station and COO Li Ni told reporters on twenty-first Century economic report.

This year's new "main melody" movie has also attracted the attention of the market. "My motherland and China captain" is both popular and unexpected.

"Win in winter." Many market participants sigh with emotion. As chairman of Bona film industry, he led Boehner in charge of "captain of China" and is an important participant in "my motherland and I".

But the market also has different views on the victory of the "main melody" movie. "The quality of the film is really good, the National Day atmosphere is also suitable, but also on other films in the row of film extrusion, not so fair." The head of the film company said.

Even film and television companies are jealous of the treatment of "main melody" movies. "Similar movies and TV dramas are not so well treated." The founder of the head film company told the twenty-first Century economic report. But he also admitted that as the number of nodes approached, the "main melody" project would continue to be filmed. From the perspective of market reaction, humanized "main melody" movie will still be a hot topic.

Of course, with the upsurge of funds, film companies are also making pragmatic choices and heading for middle level projects to diversify their risks. "No one wants to be in charge, and the main prosecution is spreading risk and selling shares. The project itself is shrinking, and the cost is much lower. " The listed companies are listed in the middle level.

Film and television companies also have similar understanding. "The cost reduction accounted for nearly 3 of the total investment." The founder of the film and television company mentioned above.

Cinema transformation

The impact of the box office movie still remains strong. Wanda film three quarterly report shows that in the first three quarters of the year, Wanda films achieved a revenue of 11 billion 594 million yuan, an increase of 7.45% last year (adjusted), and a net profit of 829 million.

The first three quarters of the Hengdian film and television industry achieved a revenue of 2 billion 131 million yuan, down 3.43% from the same period last year, and the net profit to the parent company was 260 million, down 19.4% from the same period last year. In the third quarter, the revenue was 745 million, an increase of 0.5% over the same period, and 87 million net profit to the parent, a decrease of 9.1% over the same period last year, and a narrower decrease in the ring ratio.

Many executives of the listed companies admitted to the twenty-first Century economic report reporters that "reducing the expansion speed of new cinema and shrinking the winter" is the norm this year. At the other end, families are also pursuing new increments and strengthening operations as normal. "There is room for optimization in arranging films and services." A listed company executive said.

Shadow cast is also exploring. According to the information provided by cinemas, the cinema + coffee + Bookstore + gymnasium is becoming standard, and even includes the swimming pool. It disclosed that in 2018, the box office total of 42 million yuan, equivalent to a single screen output of 1 million yuan, the attendance rate is higher than the 3-5 cities in the majority of movie city 4, the non ticket income accounted for 21%; the ratio of movie city investment and box office is in a reasonable range (1:0.7), the average rent is less than 10%. 8 outlets in central are expected to total around 45 million in 2019.

But there is doubt in the industry about the way it works. "Fitness, swimming and movie theater are not strongly related, nor are they comparable to mall, which is a bit far fetched." The film company middle road. On the other hand, the cinema in central cinemas is mainly located in prefecture level cities in Sichuan, and the mode replication cost is also a problem that the market has to face.

At present, the capital market is expecting the shadow market. Everbright Securities Research Report predicts that in the 2020 Spring Festival stalls, the Chinatown box 3, the Chinese women's volleyball team, the emergency rescue, the Jiang Ziya and the embarrassing mom will be over $1 billion, and the high quality movies will drive the box office growth in the low base number, or 25% -35%. A number of brokerages research and research newspapers have opened their signals to the film companies under the Spring Festival.

In any case, the era of Chinese film making fast money has passed. No one can go anywhere. " In the interview, many people covering the upstream and downstream of the industrial chain have similar consensus.