New Ideas Frequently Flashed To Witness The Modern "Living Tide Embroidery".

Chao embroidery is not only a embroidery craft with a long history, but also a modern art with vitality and vitality. Under the efforts of the traditional workstation of Chaozhou Textile Industry Federation in Guangdong, the relevant departments of Chaozhou and the successors of the embroidery industry, Chao embroidery has been renewed.

　　 In December 19th, Guided by the China Textile Industry Federation, the Guangdong provincial culture and Tourism Department, and the Chaozhou culture, radio and TV tourism and Sports Bureau, the China Textile Federation is hosted by Guangdong traditional workstation in Chaozhou and co sponsored by Chaozhou vocational and technical school. "2019 Chaozhou traditional crafts workstation heritage dialogue and embroidery Market" was held at the Chaozhou Museum of cultural heritage intangible cultural heritage exhibition hall. Dialogue activities around "Embroidery practice and practice in Chaozhou" The theme was discussed in depth, and it was announced that the stationing unit of the traditional workstation of Chaozhou Textile Industry Federation in Guangdong was changed to Chaozhou cultural center.

　　 Vice president of China Textile Industry Federation Sun Hua Bin Director of Chaozhou culture, radio, TV, tourism and Sports Bureau Wu Rong Deputy director Huang Yi Xiang The director of the Sino textile Union's non Heritage Office and the China Textile Federation stationed in Chaozhou, Guangdong. Lu Yin The director of Chaozhou Culture Museum and the deputy director of the Chaozhou traditional craft workstation in Chaozhou, China. Fan Ya Shun Chaozhou cultural, radio, television and Tourism Bureau Chen Yu Bin China Textile Federation Guangdong Chaozhou traditional workstation stationmaster assistant Xia Jing Jing Chaozhou vocational and technical school principal Xu Xu Wen Hanshan Normal University, ceramic and non-material culture, deputy director, Department of fashion design, Heritage College Meng Qing Wei General manager, Chaozhou Baishi Park creative Hall Lin Yang General manager of Guangdong Jubilee wedding dress Co., Ltd. Wu Xue Xiang Director, Chaoxiu Research Institute, Xiangqiao District, Chaozhou Hui Na Zhang General manager of Chaozhou Xiang Ju Embroidery Co., Ltd. She Xu Lei Chao embroidery young designer Sun Tian Cheng And the representative of Chao embroidery. Sun Qingxian, Kang Huifang, Li Shuying, Zhuo Guifen, Hong Hong, She Yanxuan, Song Zhongmian, Song Zhongmian, and The representative inheritor of Chaozhou drawnwork He Ke Chun , Lu Shu Nan They attended and spoke. Dialogue activities by Huang Yi Xiang Host.

　　 Strategically pointing out the future direction of tide embroidery

　　 Sun Hua Bin In his speech, he said that culture needs to activate vitality through communication. This dialogue is also intended to explore the future development of Chao embroidery through exchanges. At the moment, traditional culture is facing rare opportunities for development. The China Textile Federation attaches great importance to the inheritance and innovation of textile heritage. Chaozhou textile traditional workstation in Guangdong is designed to protect Chaozhou embroidery culture and revitalize the embroidery technology. Established.

　　 Sun Huaibin pointed out that Chao embroidery should set up its own new development goal, which not only brings cultural elements to people's beautiful life, but also promotes cultural consumption. Therefore, the research and extension work of Chaoxiu should be further strengthened. First, we should strengthen basic research, clarify what should be "keep" and "change"; two, we should strengthen the innovation of Chao embroidery, really design the embroidery products that are popular among young people, and carry out series and differentiated development. Three, we should strengthen the channel construction, strive for cross-border integration and enrich the product structure. In this process, China Textile Federation will continue to support the development of Chaozhou workstation and Chaoxiu culture.

　　 Wu Rong Chaozhou is the first country of Arts and crafts in the country. Chao embroidery is an important part of its culture. Chaozhou embroidery began in the Tang Dynasty. Its style was clear in Ming and Qing Dynasties. It was unique in Chinese embroidery art. In 2017, the traditional workstation of Chaozhou textile company in Guangdong was settled. Since then, Chaozhou embroidery has been focused on. Through training courses, exhibitions, research on classics, and other measures, the overall improvement of embroidery technology has been promoted, and a far-reaching Biennial of embroidery has been held. He hoped that this dialogue and Wen Chuang fair could become a powerful continuation of Chaozhou workstation. We hope that Chaozhou craft will inherit people's closer ties with modern life through close communication.

　　 After making clear the main purpose of this dialogue, experts and successors from the conference have spoken enthusiastically. Sun Huaibin has also made some pertinent comments on some speeches and gave some pertinent suggestions. A heated exchange atmosphere has been formed in the venue. When some suggestions arouse strong sympathy and some points of thought are enlightening, there will be enthusiastic applause. This exchange activity has reached a consensus on how to cut the tide of embroidery education and teaching, how to cut into the current young people's life, how to combine closely with the industry, how to tide over and embroider how to hold the voice outside, and so on. It is a fruitful exchange activity.

　　 Chaoxiu education, creating a talent chain for developing Chaozhou embroidery

　　 Education and teaching is the first question before us. No inheritance, what is innovation, and how to train young generation of embroidery successors. Kang Hui Fang It is hoped that vocational colleges and universities will be more inclined to stay in the theoretical stage. Kang Huifang shared a case for the guests. One of the students who studied traditional culture took a year off from school to study embroidery with Kang Huifang. After a year of practical exercise, he returned to school for further theoretical study. Now the student has set up his own studio, which is the proper attitude of the inheritor.

　　 As a teacher Meng Qing Wei I also expressed my view that "Heritage Inheritance" is one of the five focuses in our school, and a non heritage studio has been set up for this purpose. Because all those who came to study were enthusiastic students of Chaozhou embroidery, the interaction between teachers and students was also very deep. In the long-term communication between teachers and students, we have found three ways of education, that is, the mode of teachers' apprentice, the mode of cross learning and the ladder pattern of old students with new students. Subsequently, Meng Qingwei detailed the details of the operation of the three teaching modes for the guests here.

　　 Xu Xu Wen It is suggested that we should promote learning through competition, promote competition through competition, encourage students to devote more energy to traditional culture through thematic competition mode, and explore the integration of work, study and business, and explore the combination of job hunting and demand for embroidery technology, which requires closer cooperation between schools, enterprises and related departments.

　　 Sun Huaibin suggested that some students who could be addicted to Chao embroidery should be selected to "open a small kitchen" and be guided by one to one, so as to train young leaders who can really lead the tide embroidery. At the same time, the school not only needs to train the talented people who pass the tide embroidery from the supply side, but also train the business talents who inherit the tide embroidery.

　　 The rise of "embroidery two generation" and the inheritance of Chao embroidery

　　 How to cut into the lives of young people is the most important issue in this dialogue. Some of the "90s" successors published their own avant-garde views, which aroused heated discussions in the venue.

　　 Sun Tian Cheng He is a young "embroidered two generation". He put forward the idea of combining digital IP with traditional culture and has put it into practice. In Sun Tiancheng's sharing, he realized the cross border combination of Chao embroidery and Tencent games. His team customised the scene of the game and the embroidery works of the characters for a Tencent game, and put it into the market, so that some young people who knew little about Chao embroidery had the chance to touch this traditional culture. In addition, he is considering developing tidal springs, mobile phone shells and other tidal current products, so that Chao embroidery can really cut into the world of young people.

　　 She Xu Lei It is also a "post-90s" successor. She suggested that the promotion of tide embroidery needs reverse thinking. "First of all, we must consider how to make expensive embroidery become a more acceptable commodity and realize the sale of goods, so that young people can be interested in knowing what embroidery is, because they are interested in this kind of small commodity, and are willing to spend time studying embroidery so as to truly realize the employment and inheritance of Chao embroidery." This development idea from commodity rather than technology also embodies the new viewpoint of the younger generation inheritors.

　　 Sun Huaibin attaches great importance to the speech of young successors, and says that we should not stop young people's whimsy. Young people's perspective on life will help to activate the inheritance of Chao embroidery.

　　 Commercial operation, creating "tide embroider +" in modern market.

　　 The current embroidery may not be an artwork, but it may also become the finishing touch on the product. How to realize the industrialization of Chao embroidery needs to introduce advanced thinking.

　　 Meng Qing Wei It is suggested that the tide embroidery elements should be modernized and the cross stitching work of Chao embroidery may be easier to popularize and be more popular than pure embroidery.

　　 Sun Tian Cheng He has a pleasant cooperation with fuanna art home textiles and has maintained a longer-term partnership.

　　 As an ambassador for the promotion of China's textile Heritage She Yan Xian I also shared my experience with a fashion designer. Xiong Ying, a famous designer, used her tidal embroidery works in costume design, and won wide acclaim. Such cooperation is also a channel for Chao embroidery to make foreign voices.

　　 Wu Xue Xiang It is suggested that more non heritage inheritors should be organized to take a look around the enterprises, stimulate their creative inspiration and promote the better integration of inheritors and enterprises.

　　 In addition, this dialogue also reached the initial intention of Chaoxiu. Song Zhongmian and She Yanxuan It is indicated that each of them has their own expertise, not necessarily a versatile person, and can form complementary advantages. As long as we form an organization through adequate communication and integration, we can follow up the integration and find a new way out. Kang Hui Fang As the representative representative of Chaozhou embroidery, he expressed his willingness to shoulder the tide embroidered banner and take the lead in going out and innovating ideas. A new development road of Chao embroidery has been gradually clarified in the continuous efforts of Chaozhou workstation and this dialogue.

　　 At the meeting, there was a scene DIY. Hanfu The exhibition of embroidery, the creation of works and the embroidery Market of Chaozhou vocational and technical school were also held at the same time, bringing together a large number of students who focus on traditional culture inheritance and Chaozhou citizens who are interested in traditional culture. It shows Chaozhou's profound cultural atmosphere as the capital of Arts and crafts.

　　 In addition, on the evening of the 18 th, we also held a working conference on "traditional workstations in Chaozhou, Guangdong, China Federation of textile industry". The conference launched an in-depth and frank exchange of views and consensus on a number of specific matters such as the adjustment of the organizational structure, management mechanism and specific work arrangements of Chaozhou workstations.

　　 Sun Huaibin listened carefully to Chaozhou's culture, radio, television, tourism and Sports Bureau, deputy director of the Chaozhou work station in 2019, after detailed combing and reporting, Chaozhou workstation's problems, innovative ideas and direction of the future gave a lot of pertinent and feasible opinions.

　　 At the meeting, Lu Yin, the new director of the Guangdong traditional workstation in Chaozhou, made suggestions on how to bring the wave of embroidery culture to the floor, how to play the role of the Chinese textile heritage ambassador, the academic research and other specific issues, and said that the Chaozhou workstation should strive to find bright spots and innovative points on the basis of existing training and exhibitions. Show the deep cultural strength of Chaozhou by Chao embroidery.