Like The Ratio Of The Opening Of The Clothing Store At The Airport And High-Speed Rail Station, This Is A Net Profit Of 4 Hundred Million.

The first Chinese Golf dress, Limited by Share Ltd, is released in the evening of December 24th. The net profit in 2019 is 380 million yuan -4.38 billion yuan, an increase of 30%-50% over the same period last year.


In response to the reasons for changes in performance, the company explained that during the reporting period, the company continued to increase investment in product development, product competitiveness continued to improve, while increasing brand promotion, optimization of marketing network construction and supply chain management, strengthen staff training, continue to launch the incentive scheme of employee stock ownership plan, enhance the cohesion of the team, so that sales continued to grow.


According to the financial report, in the 1-3 quarter of 2019, the business revenue of buprofen increased by 27.37%, 22.45% and 24.60% respectively, while the number of stores in the first half of 2019 benefited from the increase of 27.37%, 22.45% and 24.60%. It is estimated that the main brand will be open around 70-80 in the first half of the year, and that the brand stores will open about 30-40 in Venice. In terms of store efficiency, thanks to the "location adjustment and expansion area" store transformation plan, the company's store efficiency has been promoted continuously. In addition, Tmall flagship store officially opened in April this year. With the promotion of online strategy, the channel of e-commerce is expected to exert its strength.


According to the analysis, the main business revenue of the company is mainly from the main brand of bryin, and the main brand income has maintained a relatively fast growth. In terms of extension, there are 798 stores in the end of June 2019, together with an increase of 16.50%. The number of 19Q3 stores is steadily expanding, and the number of stores in the second tier cities is steadily expanding to further sink into the high-end community and the three or four tier cities in the second tier cities. In the endogenous aspect, the average store efficiency of the company in the first three quarters of 2019 is increased by about 15%.


Lv Ming, an analyst with Tianfeng securities, said earlier that he had strong pricing power, and that the products of the season were not discounted. The main channel of clearing inventory was the strong inventory capacity of OLE shop, and the stock is still within reasonable limits. The company has a good track, a distinctive product style, a sports business style, and a differentiated competitive advantage. At the same time, the new brand has been opened up and will continue to contribute to the future performance. In addition, the company still has room to shop. With the continuous contribution of the new brand and new channel, it is expected that the company will maintain sustained and rapid growth.


First of all, products and brand ends, bizarfein has the main brand and brand new Carnival of Venice. The main brand is the middle class and above people, the product has the sports business style, and the product has the sports business style. At the same time, the product has special color on the design, fabric, color and style, and has more obvious difference with other brands in the market. The competition pressure is relatively small. The new brand Venice Carnival positioning holiday tourism costumes, this blue ocean market, focuses on making products such as parents, costumes, family wear and so on. In October 2019, the Venice brand signed Tian Liangye's wife, the first brand spokesperson, started the work of brand promotion and marketing, and will continue to contribute to the performance in the future.


Secondly, the channel side is expected to open shop space than 1500--2000. The 337 prefecture level administrative divisions are divided into 5 grades, and different cities are selected for different estimation basis. From the point of view, for clothing brands, where the consumer is, where the market is, where the market is, where the store is. According to the 2018 white paper on clothing consumption, released by Tencent data lab, the consumption of consumer clothing in the first and second tier cities is higher than that in the three line cities.


For consumers: the choice of high-end brand products represents the value of their recognized brand, and is willing to pay the brand premium. Therefore, such consumers need to have a certain understanding of the brand, and have their own pursuits and insights for fashion and clothing, and because the information of the first and second tier cities is more developed and consumers have stronger acceptance ability, for the brand, the first and second tier cities are also the key markets for their layout.


In Lv Ming's view, in addition to positioning the sports business style, the product features are mainly embodied in design, fabric, color and style. In the area of product design, Bi pays attention to the use of new technology, new technology and hi-tech fabrics, and applies the concept of transboundary design to integrate the elements of sports, leisure and fashion to achieve unity of functionality and aesthetics. At the same time, the designers of the company have professional qualities in fashion capture, design concept, color application, process design and fabric treatment, which ensures that the products of the company are functional in fabrics, and the design, style and color are of fashion, workmanship and tailoring, which can well highlight the identity and taste of the wearer.


The market participants also said that after 2014, the sports apparel industry will increase by more than 10%, and the composite growth rate in the next 5 years is expected to remain at around 10%. In recent years, the field of sportswear has shown a trend of high-end and leisure. In the field of high-end sports and leisure, the product positioning is clearer, and the channel is still expanding. With the improvement of brand power, the future growth space is broad.