Vanke Regional Big Change Winter Housing Enterprises Personnel Changes Surge

After last year's implementation of organizational restructuring and the introduction of the "big river and sea" plan at the beginning of this year, near the end of the year, Vanke carried out a large-scale personnel change and many cities were removed from the original area.

2019 can be said to be a steady year of frequent Vanke personnel changes. This includes both the pressure of performance and business, and the initiative to face future adjustments.

Coincidentally, in the face of pressure of scale, financing, transformation and so on, many housing enterprises this year have adjusted their organizational structure. The way of change is very diverse, and the personnel turbulence of executives resigning, transferring and dismissing is intensified.

A round of personnel mobilization and organizational restructuring reflects the response strategy of enterprises when the downlink cycle is coming. It is also a sign that the real estate industry has really entered the silver age and the second half.

Regional merger and exchange of senior and senior personnel are the typical stance of Housing enterprises to cope with the industry's winter. - Gan Jun photo

Vanke personnel frequency change

In December 24th, Vanke issued internal documents covering 14 cities' general appointment and removal, covering the northern region, the southern region and the Shanghai region. The term of office will take effect from January 1, 2020.

First of all, several cities are always removed from the original area. From the list, we can find that many personnel transfers are not simple regional adjustment, but large span regional changes, which can prevent the separatism of the princes and the rational flow of human resources and optimize the allocation.

For example, Ji'nan's total transfer to Foshan, Xining's total transfer to Changsha, Ningbo's total transfer to the southern region, and the original cities that were replaced generally retained the position of BG partners in the southern region.

Next is the mobilization within the Shanghai and northern regions. Within the Shanghai region, Shanghai is transferred to Wuxi, Ningbo is transferred to Nantong, Wuxi is transferred to Suzhou, and Nantong is transferred to Ningbo. In the northern region, Changchun is transferred to Shenyang, Shenyang is transferred to Ji'nan, Baotou is transferred to Changchun.

58 Zhang Bo, chief analyst of Anju Real Estate Research Institute, said: "Vanke's changes are more reflected in the personnel exchange between regions. On the one hand, we need to enhance the vitality of the organization, so that more people feel a sense of crisis and eliminate the sense of site. On the other hand, based on the consideration of the development of various regions, let some competent people get more exercise and enhance the overall management team's cross regional management capabilities, in order to cope with the challenges of future market."

Looking back on this year, at the beginning of 2019, Vanke's southern region had done several rounds of urban rotation.

In January 31st, Vanke appointed Tang Jiyang as the general manager of Shenzhen Vanke, and removed the general manager of Guangzhou Vanke. Xue Feng, general manager of Xiamen Vanke, was transferred to the general manager of Guangzhou Vanke; general manager of Nanning Vanke general manager was scheduled to be transferred to the general manager of Xiamen Vanke.

After that, Xue Feng, the general manager of Guangzhou Vanke, was transferred to the headquarters of Vanke Group for 4 months. He served as the general manager of the long rental apartment business department and was replaced by Li Shengyang, general manager of Vanke, Foshan. Foshan's total vacancy. In the same period, Li Dong, general manager of Wuhan company, transferred to the southern region as deputy general manager. Wuhan was appointed by general manager Cai Ping of Vanke Guiyang company and Guiyang's total vacancy.

Before that, Yu Liang, chairman of Vanke's board of directors, had disclosed that he planned to open the "big river and sea" program, which originated from the "living water plan" in the Vanke Shanghai region, that is, the regional talents can flow like live water.

Yu Liang believes that the plan should not be stopped in the region of the living water, but should be extended to the entire group. "Originally, each region has its own arrangements. Now it is opened in the entire group. After some veterans' posts come out, we apply for it through an open way, which is the vast sea of our internal talents."

As a result, in May, the four major regional business groups of Wanke set up the "big river and sea work committee", the first leaders in each district, and implemented the "big river and sea" plan. Before the vacancy came from the general manager of Foshan and Guiyang, the company officially launched a free competition.

Whether the city is always changing frequently or Yu Liang's "great river and the sea" plan is in line with the deep meaning of the organizational reconstruction carried out by Vanke last year, breaking the Pyramid structure and making the organizational structure more flat and flexible.

At the same time, personnel adjustment behind the disclosure of Vanke transformation, new business is facing some pressure. In the past few years, Vanke has not only cultivated in residential development, but also in the pension industry, long rental apartment, commercial property, urban renewal and so on, but many new businesses have not developed smoothly.

At the beginning of this year, Vanke proposed convergence and focus on the integration of new businesses.

For example, the long rental apartment, the failure of Shenzhen Wan Cun plan, indirectly led to the original south area region's first chapter of the post adjustment, the long rental apartment manager has also undergone several changes.

Yu Liang said frankly, "long term rent, pension industry" has not yet earned money, the harvest of new business takes time.

Industry adjustment variation

In 2019, frequent housing changes and restructuring of the housing prices, not only Vanke family.

Leading enterprises such as Biguiyuan and Rong Chong have also adjusted their regional structure to merge their original regional companies and rearrange their forces.

At the end of June this year, Biguiyuan integrated the original Beijing, Jingdong, Jingnan, Jingxi and Jingbei areas, and merged the original five regions into two regions, that is, the Beijing region and the northeastern part of Beijing. In October, China announced that it would merge the Hainan area with the Guangshen area and establish a new Southern China area.

In addition to organizational restructuring, personnel changes such as resignation, transfer and dismissal of executives of housing companies are becoming more and more intense. The management and board of directors of many housing enterprises have changed or are undergoing major changes.

In mid July 11th, Song Weiping, 61, quit the Chinese board of directors of the Greentown founded by him. He resigned as co chairman and executive director of the board and became a shareholder.

Also in July, the new city holding company broke out the black swan incident. The founder and chairman Wang Zhenhua was arrested. His son, Wang Xiaosong, became the chairman of the emergency replacement. Later, he dug up executives from Wanda to support the company.

In November 10th, Zheng Rong real estate Wang Ben long resigned, in November 18th, Zheng Rong changed the legal representative, by Liu Weiliang (once held in Hengda Real Estate) to replace Wang Benlong, and then let Liu Weiliang be the general manager of the company.

This is a turbulent time, and the central business developers are no exception.

In March 22nd, Zhou Yong resigned as executive director of China Shipping Group and resigned as chairman of the company. After that, Yan Jianguo was promoted to Chairman of China Shipping Group, and he took charge of the work of Zhonghai group to take the lead in "the two venture".

At the end of December 17th, at the end of the year, she was about to finish her performance goal. Tang Yong suddenly resigned as chairman of Huarun's land board and adjusted Huarun power.

Relatively speaking, small and medium-sized housing prices and capital chain tension Housing enterprises personnel changes are more frequent. Zhang Jinyuan, vice president of Taihe Group, resigned as non-executive director of Yuexiu real estate, Mao Jianhua, vice president and chief financial officer of Sony Group, and chief financial officer of Zhao Ai.

From single residential real estate development to development + operation transformation, and even cross-border to high-tech, new energy vehicles, housing enterprises personnel adjustment is accompanied by business adjustment.

Similar to Vanke, the regional restructuring of Biguiyuan and financial innovation means the contraction and reconstruction of traditional business and new business.

Take country garden as an example. In the beginning of the new appointment and removal of personnel, Zhang Zhiyuan and Zhu Jian Min, who were responsible for the real estate business, became the CEO and vice president of robotic company.

Regional merger and exchange of senior and senior personnel are the typical stance of Housing enterprises to cope with the industry's winter.

Zhang Bo believes that housing prices to the end of the year personnel changes are frequent, and Housing enterprises own performance goals and strategic layout adjustment has a large correlation, part of the purpose of regional change refers to poor performance or temporarily failed to reach the standard area, through adjustment to achieve rapid sales volume in the future.

In addition, changes in the middle and upper levels, on the one hand, are synchronized with the regional adjustment of personnel transformation, reflecting the strategic layout changes, on the other hand, it is more reflected in personnel optimization and effective allocation of resources.

The real estate industry is shifting from the high speed of barbarism in the past to the medium speed and heavy stage. In response to the cyclical changes in the industry, Vanke, as the leader of the housing industry, whether it is "live" slogan or "convergence focus, consolidate the basic plate", has become a deep sense of the industry crisis.

Now, whether it is BG or BU, development or operation, Vanke is deeply involved in personnel and organization, and also provides forward-looking observation samples for the industry.