The Transformation And Innovation Of Business Models Can Not Be Imitated And Learned.

At present, the market is good, good is good, bad is bad, all data speak; all kinds of early warning information of listed companies on the facade is constantly. The dust of La Natsu Bell, the noble bird and the American state has not landed yet. The 980 million of this is the debt crisis of the Yi technology, and the advance of the urban beauty.

Ruyi technology was originally a fabric manufacturer. In the era of abundant capital, the head enterprises could leverage the leverage to buy the down brand and enterprises in Europe, America and Japan. From the debt crisis of Ruyi technology, it seems that the effect of the debt crisis is not so good. There are still many problems in the future of this transformation. Some of the urban beauty is losing nearly 1 billion. Some of them are unthinkable. As the local underwear's head enterprises, they have been learning Wei Ming in recent years (however, the performance is not satisfactory in either the European market or the Chinese market). From the mass brand to the middle and high grade underwear brand positioning transformation, they have invested a lot of money in recruiting and buying spokesmen.

In recent years, Anta has been very competitive. It seems that it has not been so smooth after the acquisition of yamamin after the acquisition of sports brand. It has made some of the shares of yamamin and recovered cash, focusing on 123 of its brands. It also does not want to be indigestion. The development of Anta and Anta children in the three or four line market is relatively fast. However, the XTEP that runs suddenly, and Lining, who is rising again with the tide of the country, is making big market cakes. At the same time, it is also encroaching on the stock market. In some lower level markets such as Gan Ning Ning, only Jordan's world, no one can do it. The two or three army brand is working deeper in some regional markets.

The large retail market in China has attracted numerous domestic and foreign enterprises to compete. It is hard to pull up their own fence walls. To learn who doesn't matter, the key is to maintain ourselves. One can not maintain its brand personality and business model, but how far can it go without imitation? All fingers are known. The transformation of Anta's channel mode is very thorough. It is very tough to arrange the troops in the channel. Even if the offensive of Nike and Adi franchising mode is so fierce, the coverage rate of the stores (including the online distribution system) is far inferior to that of Anta and other brands. Lining's combination of sports function and life and fashion on the product innovation and development is both an opportunity and a necessity, and the opportunity is always prepared for the people.

Did La Natsu Bell learn ZARA? The slogan is just a cover; the core element of ZARA; the advantage of the supply chain is not just the imitation of the product, but the supply chain advantage from the surface accessories to the production and sales integration. Before the product becomes a commodity, it will cooperate with other departments such as commodity planning, design planning, production purchase, retail store and so on. Based on the market demand and data model calculation, it decides the location of the output, price, store scope, the basic funds or the positioning of the image. Of course, not only is La Natsu Bell learning the ZARA, but the owner of the Fujian brand, ZARA, is also on the run, and the speed of the whole ZARA system is fast, from top to bottom, from the bottom up to the front stage, the middle stage and the back stage. Learning is just skin, just

In the period of the high light period of Semir, costumes are known as Semir's costumes, and Semir's clothing is known as the best seller in the next year. Semir learns to learn that this day is no longer the same day, and the United States itself has beaten itself. Semir has grown rapidly in learning, especially the three or four line franchisees thrown away in the United States during the high light period.

Today's UNIQLO is inspired and learned by Giordano and has made remarkable achievements today. It is not simply learning and imitating, but learning and learning, and accomplishments of UNIQLO's own mode. Today, Giordano is on the decline. UNIQLO is in the ascendant of the Chinese market. How many Chinese brands are learning the UNIQLO mode? Is it the essence of learning? Is there a market that resembles a false Li Kui? 其實優衣庫進入中國市場也不是一帆風順，幾經調整才取得今天的市場高位，在日本的國民品牌被拔高成為中高檔的快時尚品牌在中國市場掙得瓶滿缽滿；在快時尚這時尚風口吹過之后，優衣庫也再三強調它不是快時尚品牌；其實，確實如此，優衣庫充其量就是一家提供百搭有性價比產品系列的服飾企業而已，優衣庫的基本款做的確實很扎實，在尺碼、顏色的多樣化目前還真沒有發現一家服飾企業能夠超越優衣庫的，舉個例子就是優衣庫一款T恤可以做到72個顏色，可見優衣庫在產品研發的深度；這種優勢不僅僅只是體現在成衣縫制過程，而是在面輔料上就開始，面輔料還必須壟斷都有的，歷史上優衣庫兩次成功轉型就看到了，產品看似基本，但在面輔料的壟斷獨有就是一種時尚趨勢，搖粒絨的開發、薄羽絨的開發，還有T恤的聯名款，我們今天本土所謂的跨界、聯 Name and IP really want to thank UNIQLO for fashion education.

I really don't know how much the sea Lan's home school has surpassed. I think the inventory must have exceeded a lot. The docking between stores and users is flat, and the docking of Hai Lan's home in brands, products, stores and users is vacant. Only brands can be controlled, products rely on suppliers, stores depend on investors or franchisees, which is unmatched with SPA's brand, products, stores and user integration mode. The growth of Hai Lan's home has been slowing down in recent years, which shows that its mode is feasible in the rural encircling the city, and once the mainstream market has problems in the 123 line market, but UNIQLO has done well in the layout of China's 123 line market, and the process of sinking 345 line market is accelerating. UNIQLO brand, product, However, the development of UNIQLO has made Shenzhou International and CHENFENG group a hero in manufacturing.

Mei Bang dress is also learning from Giordano's growth. After learning, it has its own precipitation and personality. It has also made Zhou Chengjian, the richest man in the shoe and clothing industry. It is unavoidable to make people sob, endless learning, and never too old to learn, but the problem is that knowledge point learning should be transformed into a solid knowledge of its own knowledge, instead of a monkey breaking corn and breaking a single one, and finally holding corn in hand is not its own.

As a case of local brand development, a common feature of local brand enterprises is that the phenomenon of "black light" is always in the "crossover", "learning", "imitation", "innovation" and "transformation". The "transformation" and "innovation" of the model can not imitate and learn, nor can they cross the boundary arbitrarily, so that their enterprises are lost at the crossroads of market reconstruction. Each enterprise's development mode or business mode at a specific market stage is stepping up the development of the draught.

No "windy" days are more, just like the "wind" days will only make you weak, pattern design is very important, but more importantly, any model needs its own core competitiveness to support, the wooden barrel compensation board opportunistic is somewhat outdated. What we need now is product quality, product strength, store strength, technical force, service power and other comprehensive growth.

Author: Cheng Weixiong