Overseas Black Technology To Domestic, 361 Degree Brand Released Q Bomb Technology

In December 26th, 2019, the 361 degree brand day and the Q bomb technology conference were held at the art gallery of Shanghai. The 361 degree spokesperson WBA, the world champion Xu Can, the marathon runner Li Zicheng, and the national swimming team Zhang Yu Fei were present at the launching ceremony. The guests held a communication on the 361 degree latest Q technology and the products carrying the technology, running technology development trend, running experience, trend attributes and environmental protection concepts.

Q technology is based on the technology of QU KFOAM KFOAM, which has been trained for many years. The technology has won international awards for many times. The high performance material with special foaming structure has been developed and developed, and its resilience is as high as 60%. It can help us to get high speed, strong energy rebound and stability support every time we start, start and take off. The 361 degree horizontal integration material technology, according to the material performance and use of different, Q bomb technology family launched Q bomb, Q bomb net, Q bomb and Q bullet titanium speed four running shoes, the main internationalization, specialization and youthful combination, through the design and product technology updates, full of professional running at the same time, giving the shoes more fashionable and fashionable elements. Among them, the Q bomb super running shoes are more concentrated 361 years of experience in the field of running for several years.

In terms of technology, the newly released Q projectile technology uses special foam structure high-performance materials. Compared with the commonly used rubber and plastic foamed material EVA, the Q missile super running shoes shock mitigation effect has increased by nearly 30%, and has more than 65% rebound rate. It can quickly convert the energy absorbed by the buffer to promote the movement power, thereby reducing muscle energy loss and improving athletic performance. About 45 degrees of moderate soft hardness, in addition to having excellent wearing comfort, it can also take into account the support and impact absorption during the exercise, and better protect the safety of consumers in the process of exercise. Using the Q super technology running shoes, the bending stiffness of the forehand has no change after approaching 400 kilometers, which is conducive to reducing the occurrence of joint fatigue and prolonging the endurance of sports. In terms of appearance, Q MONO shoes and super breathtaking texture are used in the super running shoes. Large area knitted fabric and dynamic gradation color matching have a strong visual impact while enhancing the whole shoe movement properties.

361 degree has introduced professional running shoes family series products, according to the running process of force, energy loss and other dimensions are divided into 16 pairs of running shoes, with different functions and characteristics to meet different needs of runners. This year, 361 degree also invited many outstanding domestic marathon runner, to provide them with deep experience opportunities for international running shoes products, and put forward a marathon strategy.

Zheng Yexin, general manager of the 361 degree brand business management center, said in an interview at the event site: "361 degree has always attached great importance to technology research and development. In the first half of this year, 361 degrees of scientific research investment accounted for 3.1% of the turnover, leading the industry as a whole. We have invested tens of millions of Bio Science Laboratories in the industry, leading the world at a level comparable to the international level. At the same time, we also created the research and development center, which consists of five functional departments, namely, sports equipment human factors engineering research center, functional sports equipment research and development center, shoes / clothing technology center and physical chemistry detection center. Up to now, nearly 361 thousand technicians have participated in product R & D activities, and have gained 335 patents, including SAC-air, NFO, QU! KFOAM, Bumper MD, REV Air and Arch Lock.

The 361 degree is not simply to pursue technology, but to provide consumers with the right products, give the merchandise the right functions, design and world-class quality, so as to meet consumers' more diverse and sophisticated needs. Based on this idea, 361 degree has done a lot of experiments. For example, when it reaches as high as 40th anniversary, 361 degrees will create 361 degrees x up to a series of joint products. The Limited gift boxes of this series have already received 64744 people's booking before the official sale, and they have been robbed within one second after the sale, and a number of joint products have also been sold out quickly, creating a record of domestic sports brand goods being robbed. The event not only burst red in China, but also went abroad, and many famous foreign media, such as Hypebeast, Nerdist, US11, etc., reported on the joint products and succeeded in "planting grass" for overseas consumers. 361 degrees and national firearms IP "cross the fire line" jointly created the military and national tide joint name "AK gun shoes" and "M4 gun shoes", also by unique modeling design and color matching, has been loved by many consumers.

The popularity of the product is also intuitively reflected in the 361 degree performance. The 361 degree financial report shows that in the first half of 2019, the turnover of the 361 degree group reached 3 billion 236 million 800 thousand yuan, up 7.3% over the same period last year. Due to its outstanding performance and exceeding market expectations, the 361 degree share price has gone up all the way, soaring by 24% on a single day, setting a record of a single day increase.

Starting from the needs of consumers, it is the 361 degree goal to create the right products and push consumers into sports and enjoy sports. Whether this brand day science and technology conference, or this year's hot IP joint products and horse racing activities, the ultimate goal is to allow more people to participate in sports, and then "more love" brand concept concretion, so that mainstream consumer groups to brand spirit more resonance.