Li Ka Life Hall, Another Way To Sell Clothes.

Recently, in the LeadealClub Li Ka life hall, located on the 16 floor of the creative building, many fashionable women came to pick clothes. The overall layout of Li Ka life hall is exquisite and fashionable, and different seasons are in spring, summer, autumn and winter. Fashionable clothes of different styles are distributed on clothes hangers, and high-grade fabrics and exquisite workmanship are very pleasant. Here, not only can we buy clothes, but also the places for salon, such as women's exchange, wear, discussion and interpretation, etc.


Wang Junhua, the director of "Li Ka", told reporters that the LeadealClub lifestyle restaurant is a lifestyle retail outlet with the theme of "fashion lifestyle". It aims to help customers create a fashionable lifestyle through unique combinations of products, creativity and cultural understanding. Initiated by Wu Yutong, a Chinese lady in New York, with a number of partners, she provides an experiential retail environment and carefully planned fashion wear for customers.


In Keqiao, there was once a saying that hate clothes were not made into garments. "Li Ka" inherited the idea of clothing from fabrics and chose to take root in the fabric capital of the world -- Keqiao. Taking the global fashion design culture as a link, we should give full play to the driving force of the two engines of Keqiao's innovative fabrics and innovative fabrics, and provide more high-quality and tasteful clothing choices for more women. The 5+2 lifestyle Pavilion for female audiences, such as white-collar workers and so on, is composed of 16 themes, namely, Monday to Friday commuter clothing, business fashion, Saturday to Sunday holiday series, leisure series, sports series, art RETRO series, new Chinese series, small evening wear series, Bohemia series, home wear series, lace series, vest vest series, dark dress series and so on.


"Li Ka" is based on the commercial promotion of original clothing. It plans to take the life hall as the main promotion mode, and spend two years or so in the national layout of the 200 lines of life hall. At present, "Li Ka" not only has more than 30 designers who work together in New York, Shenzhen, Shanghai, Hangzhou and other places all the year round, but also has very good resources and market advantages of world class fashion Colleges (such as Parsons and FIT). Its fusion of many fashion and fabric design talents, the current cooperation brands are Chico 's, CWD, EILEENWEST, GREY, LAURAASHLEY and so on.


Recently, in Sallie, a salon on the interpretation of "spring summer star fabric - acetic acid fabric" was invited. Xiao Nan, a master's tutor of fashion design major in Jilin College of The Arts, invited experts from the clothing and textile industry to give lectures to explore the development and market prospect of acetic acid fabric, which was welcomed by Keqiao textile industry practitioners.


Salon and activities have made the difference between "Li Ka" and the traditional sales mode. Salons like this have already been held 2 times in the cafe life hall, and other women's thematic activities have been held about 10 times.