Lei Jun Is Very Busy At The Beginning Of The New Year: The Result Of The Strong Show Is 5G.

In January 2nd, on the first working day of 2020, Lei Jun, chairman of the group of millet, known as "model worker", was very busy. In the morning, he sent three micro-blog, which were related to Redmi K305G, new executives and millet TV.

At noon, Lei Jun sent a full letter to all the millet employees. In the letter, Lei Jun summed up 2019 and looked forward to 2020. He said that in the past year, it was a year of steady operation of millet, and in 2020, it will be the year of charge for Xiaomi 5G business.

Then, Lei Jun announced three news. It is interesting that the three messages coincided with the three micro-blog released in the morning.

First of all, he announced that in the "5G+AIoT" battlefield, millet will invest at least 50 billion yuan in the next 5 years; secondly, the annual shipments of millet TV will exceed 10 million units; finally, vice president of Lenovo Group and head of mobile phone business, Chang Cheng will join millet, and will be deputy general manager of millet group, responsible for mobile phone product planning.

As of January 2nd, Hong Kong shares closed, and millet group's shares rose 4.08% to 11.22 Hong Kong dollars / share. This is the new stock price of millet in the past six months. The increase has reached more than 35% from the lowest point. This is undoubtedly a good omen for millet, whose share price has been in the doldrums for a long time.

Executives who are "controversial"

The news of Chang Cheng's joining millet was announced by Lei Jun as early as micro-blog. Subsequently, the news triggered a heated debate in the industry, the outside world is concerned because Chang Cheng's identity is switched faster.

In December 31, 2019, Chang Cheng announced his departure from Lenovo on micro-blog. He said at the time, "19 years of growth in Lenovo, perception, gratitude, gratitude."

In response to Chang Cheng's departure, Lenovo's official response was that "Chang Cheng struggled for a long time in a highly competitive mobile phone line, which had suffered enormous business pressure and family members were getting away from many. Thanks to his great contribution, he will continue to contribute to Lenovo Mobile Service as Lenovo Mobile consultant.

But only a day later, Chang Cheng turned around and joined millet, which surprised many people. A senior Internet analyst told reporters that Chang Cheng left his association with his feet and joined the millet on his hind legs, which made the old club really embarrassed. The analyst also raised his own question. Is Lenovo and Chang Cheng not signing a competition agreement?

On the evening of 2, in response to Chang Cheng's accession to millet, Lenovo responded that the company and all the top executives had signed a competition prohibition clause. If there was a breach, the company would seek a proper solution in the legal framework and jointly create a talent flow space that respects the spirit of the contract.

But judging from the status of Chang Cheng, he and Lenovo's competition agreement did not affect his joining millet. On the same day, he forwarded Lei Jun micro-blog, saying, "Guan Xuan, the first day of 2020, worked hard for the dream, excited, excited and excited."

Lei Jun, referring to Chang Cheng's participation in the letter, said: "as long as we truly identify with the values of millet, we will always recruit talented and talented people in the world as long as we are ambitious."

Over the past year, millet has been making frequent moves in terms of organization and personnel adjustment. According to the twenty-first Century economic report, only one year in 2019, millet has carried out up to 9 organizational restructuring.

In the recent adjustment, Zhou Shou Zi and Lu Weibing, as young executives of the millet group, took over the international and Chinese regions respectively. It is noteworthy that Lu Weibing was only the new person to join millet at the beginning of 2019. But in 2019, Lu Weibing's Redmi brand went all the way.

Lei Jun said that millet has laid the cornerstone of organizational management and has straightened out the organizational structure. "The rotation mechanism started from the top executives of the group has started. We promoted a large number of young cadres. The talent echelon construction and the training system of Qinghe University have begun to work. Solid talents and team foundation are fundamental to Millet's long term plan.

Decisive battle 5G Era

In December 10, 2019, millet released Redmi K30, priced at 1999 yuan. In Lu Weibing's view, Redmi K30 sounded the attack horn of millet facing 5G market.

According to the third quarter earnings report released by Xiaomi in 2019, its sales and sales of mobile phones all declined year by year. Lu Weibing told reporters in an interview with twenty-first Century economic report that this is because Lei Jun has formulated a strategy of sound development. During the handover period from 4G to 5G, millet chose not to rush forward, and it is hoped that the inventory of 4G products should not become a burden of 5G.

But with the release of Redmi K30 as a symbol, millet will switch its development strategy from steady to radical. Lu Weibing said that in 2020, Redmi will greet 5G in a more radical state, so there will be more new launches. According to Lei Jun previously disclosed, millet will release at least 10 or more 5G products in 2020.

At present, Xiaomi has made clear the strategic direction of "5G+AI+IoT next generation super Internet". Lei Jun said that 5G is not just the network performance of mobile phones, AIoT is not just AI technology or IoT platform, "5G+AIoT" will be run through the entire group of millet products, the whole platform, the whole scene of service capabilities, but also millet Internet gene in the new era of the outbreak of "eye".

In early 2019, Xiaomi proposed the strategy of All in AIoT and said it would invest 10 billion yuan in 5 years. Lei Jun said that after a year's practice, Xiaomi has fully verified the feasibility and correctness of strategic direction and the necessity of strategic investment, so the investment should also be upgraded. The investment in the "5G+AIoT" battlefield will be at least 50 billion yuan in the next 5 years.

Lu Weibing told reporters that the significance and value of millet in the 5G era is just like the popularity of smart phones in the 3G era. This is a particularly important historical opportunity, and this opportunity will bring millet next ten years, so millet also attaches great importance to, and this trend is extremely excited and excited.

In April 2020, millet will usher in the 10th anniversary anniversary. Over the past 10 years, Xiaomi has left a heavy color in the commercial layout of China. For the first time last year, it entered the Fortune 500, becoming the youngest 500 strong company in the list. It is the best summary for the first ten years of millet.

In the next 10 years, millet identified the dual engine strategy of "mobile +AIoT" and ushered in the opportunity of 5G era. Lei Jun is also full of confidence for the future. He said, "we must transform the sustainable advantages of AIoT and intelligent life into the absolute victory of the intelligent whole scene, and thoroughly establish the status of the king in the era of intelligence."