Beijing Zhangjiakou High-Speed Rail With Fire Chongli Ice Snow Winter Olympic Games Near The Snow And Ice Market Continues To Heat Up

From Beijing to Chongli for high-speed skiing, it became a new way for skiers to open their new year in 2020.

At 8:30 in the morning of December 30, 2019, Beijing high-speed rail was officially opened and operated as the G8811 train was driven out of Beijing North Railway Station. Since then, Zhangjiakou has officially joined the "1 hour visible" circle of friends in Beijing. For Beijing people, skiing in Chongli is more convenient.

With the opening of Beijing Zhangjiakou high-speed rail, the Winter Olympic Games in Beijing in 2022 are getting closer and closer, and Chinese enthusiasm for ice and snow sports is soaring. Not only in Chongli, but also in the southern cities, the world of snow and world holiday in Guangzhou is full, and in December 25, 2019, the snow world received more than 5200 visitors a day, creating a record of the highest indoor passenger flow in the global indoor snow Pavilion.

The ice and snow campaign is heating up, the government policy supports, the social capital is overweight, the ice and snow sites and the surrounding infrastructure facilities are constantly improving. Chinese skiing is more convenient than before. But to make the three hundred million people on ice and snow, the ice and snow market still needs to solve the problem of insufficient supply side.

Winter Olympic town is hot in winter

On the afternoon of December 30, 2019, the first day of Beijing Zhangjiakou high-speed rail was opened, and miss Tung, who returned from Chongli by high-speed rail, found that most of the passengers in the carriage were skiers who came to Chongli. One hour's drive, everyone was very excited, taking pictures with a cell phone in the carriage.

Unlike other high-speed rail lines, there are many elements of ice and snow from the station to the carriages. A locker with snow boards is specially installed on Beijing Zhangjiakou high-speed rail. Miss Dong had her own snow set in the snow field because she was worried that it was not convenient to store it on the high speed rail. On the way, she has been observing the station connection and the storage of vehicles.

According to reports, there is a free shuttle bus between her ski resort and Prince Edward Station in Chongli. The station has volunteers to help parents bring their children's snow gear, and the service is very humane.

The high speed rail has opened many ski lovers, including Miss Tung. Where can the network provide data? In December 30, 2019, after the opening of Beijing Zhang, Zhang Hu and Zhang Da high-speed rail, the search volume of Zhangjiakou and Datong on the platform increased by 33.2% and 27% respectively over the same period last week.

It is worth noticing that the heat of hotels in Zhangjiakou, Chongli and other places has risen with the opening of Beijing Zhangzhou railway. According to the network data, after the opening of Beijing Zhangjiakou high-speed rail, Zhangjiakou hotel's search volume increased by 27%, and the search volume of Chongli hotels and homestay rose 41%. A number of net red hotels in January appeared housing shortage, or even full room situation. In addition, as a ski resort in Chongli, the number of tickets for many snowfields has risen by nearly 3.

In January 1, 2020, a reporter's enquiry revealed that from January 1st to January 5th, high-speed rail tickets from Beijing to Zhangjiakou were almost sold out, with only one digit tickets left. In addition, on the first weekend of 2020, a four star hotel near a snowfield in Chongli stayed at a minimum price of 1928 yuan per night, and the weekend prices of several four star hotels around it were between 2000 yuan and 5000 yuan per night.

However, the head of a snow field in Zhangjiakou suggested that the design of the time schedule for the high-speed rail should be further improved, such as the return time at four p.m., too early. In addition, the number of high-speed rail trains is less and the supply of high-speed rail tickets is in short supply. It is suggested that the number of shifts should be increased in the peak season.

Zhangjiakou Bureau of statistics data show that in 2018, Zhangjiakou received 73 million 548 thousand passengers, an increase of 17.5% over the same period. Where the platform people mentioned that now is the season of skiing. After the opening of the Chongli railway, a large number of tourists will be added to Zhangjiakou and Chongli in a short time.

Xiao Li, who works in Yizhuang, Beijing, told the twenty-first Century economic news reporter that she had skiing less than a year ago and had gone to Chongli for four times. At present, some snow field configurations in Chongli are relatively mature. Taking the Tai Yue snow field as an example, there are Starbucks, a wine house, a children's ski school, and a good medical station configuration.

Ice and snow equipment and camp education market

In a ski resort in Chongli, the reporter saw many children. A family of three skiing is very common, and some are professional coaches to teach children to ski.

Jun Jun, who lives in Chaoyang District, Beijing, started skating at the age of 5, and learned to skiing after skating. The ice skating course in the mall near her home was 300 yuan a day. When her parents accompanied her to the first lesson, she immediately decided to run a $5000 ice rink membership card.

Jun Jun's parents are proud that their children have practiced dancing from childhood, and their limbs are fine. At the same time, their body strength and coordination are good. In the eyes of some parents in Beijing, the quality education of children is not only about learning scientific knowledge, physical health and athletic skills, but also important for body coordination and flexibility.

According to the relevant plans of the State General Administration of sports, the total scale of China's ice and snow industry will reach 1 trillion yuan by 2025, equivalent to 1/5 of the total scale of China's sports industry. In fact, snow field construction and operation is long term heavy asset investment, and it is hard to make profits in the short term.

In twenty-first Century, many of the sports and art projects interviewed by the economic report reporters pointed out that the ability to absorb gold in the training section for young children is unique. In January 3rd, Wang Shigang, vice president of Zhangjiakou Tai Xue Xue Chang market, told the twenty-first Century economic news reporter that Tai dance established the strategic orientation of camp education and operation in 2017. From the point of view of profit, the training section of youth ice and snow camp is very large, and the single profit can also be achieved. But if it is put into the whole year, it is also the obvious economic attribute of holiday. Many snow fields in China are mainly open in winter. It is not easy to calculate the annual manpower and office costs.

In the market fever, Wang Shigang revealed that between 2017 and 2018, there were more than 2000 teenagers enrolled in the Tai Xue dance field, and in the snow season from 2019 to 2020. At present, there are more than 4000 teenagers who have joined the winter camp, and the number has doubled. At present, camp education accounts for 15% of the revenue of Tai Xue Xue Chang. People in the industry have predicted that more than 30% of the ski resorts in the future will come from camp education.

Another market for the ice and snow industry is the equipment market. According to the data provided by Jingdong group to the twenty-first Century economic report, the consumption volume of ice sports and skiing on 2018 is more than 3.5 times that of 2016 in the past three years, while in the single product TOP5 with the largest increase in consumption, ice and snow accounted for three places, and snowboarding increased by nearly 200%.

How to make Chinese skiing more convenient

In October 2019, twenty-first Century economic report reporter released the "China snow and ice Industry Development Research Report" from the ice Expo, learned that by 2025, China's ice and snow industry will reach 1 trillion yuan. By June 2019, China has 388 skating rink and 761 snow fields, and the number of skiing reaches 23 million 450 thousand.

Statistics show that the largest number of skating rink in Beijing is Heilongjiang and Guangdong. In recent years, the ice and snow field has increased rapidly in the south. Ski trips nationwide have also increased by about 20% over the past year.

Zhang Li, vice president of IDG China, said in his report that the most troublesome problem for skiing and skating is the problem of venues. When she lives in Finland, it takes only 15 minutes to drive from home to the snow field, but it takes at least three hours to travel from Beijing to Chongli, and skiing in the Northeast may take longer.

Three hundred million people on ice and snow, the important problem now facing is how to make people skiing more convenient. Similar to Zhang Li's point of view, a person from Guangdong Sports Bureau also talked about the same problem when interviewed by the economic news reporters in twenty-first Century. Many Cantonese will go skiing in Japan and Switzerland. The domestic high-end sports consumption is not enough, and many consumer services are not localized.

The snow world of Guangzhou's Chuang Chuang Wen Cheng city is located in Zengcheng District, Guangzhou, about an hour's drive from the city proper. More than half a year since its opening in June 15, 2019, the popularity of snowy world has continued to explode. Operators also need to consider how to limit current. As of December 31, 2019, the snow world received over 570 thousand people. At present, there are more than 70 professional skiing coaches in the snow world, offering over 40 thousand teaching training for skiing.

Obviously, a snowy world can not satisfy the Cantonese's love for ice and snow. In January 2nd, Wen Lu city official told the economic report in twenty-first Century that the indoor ski resort is a new thing for Guangzhou, and the public will have a strong desire to ski and play with snow. Guangzhou Rong Chuang snow world has certain resource scarcity for the whole Southern China area. They are optimistic about the market expectations of Guangzhou's 2020 snowmelt world.

Japan skiing association has introduced Japan as a country with a history of skiing. In recent years, the number of skiing people in Japan has decreased by more than 50%. However, with the increasing number of Chinese skiers in Japan, the number of skiing vacancies in Japan has been filled.

Reporters noted that in recent years in the snow season, many Chinese star entrepreneurs began to go to Japan or European skiing in social media, and white-collar workers in the first tier cities were also skiing abroad. A veteran outdoor enthusiast in Beijing introduced her recent two years to learn skiing in Austria.

The natural conditions of local skiing in Europe and Japan are recognized. But Xiao Li thinks that the cost of accommodation in Japan is high, and the air fare is not cheap. For young people with fewer holidays, the ski resort around the weekend is the best choice.

She believes that the current domestic snow market fare is still more expensive, the snow field will be more and more snow field ticket prices should be a trend. At present, although there is no obvious snow spot ticket prices, but with the opening of the new snow field increased, discount sales activities are also many, many snow spots have season cards, year card, there will be many clubs organized groups in the past, can get a good price.

People in the industry are generally optimistic that ski skiing will become more affordable and convenient in China with the growth of skiing trips and the improvement of snowfield and surrounding facilities. Meanwhile, the number of professionals in the ice and snow industry will also increase.

Wang Shigang believes that the factors that are not convenient for skiing in China at present include many aspects. First, the traffic is inconvenient and the cost of skiing is high. Up to now, Chongli's transportation facilities have been greatly improved. However, like the northeast and Xinjiang, where the snow resources are very good, the transportation facilities have yet to be completed; secondly, the demand for talents in the ice and snow industry is in short supply, and the ice and snow education market is still in the stage of barbaric development, and there are no industry standards in many areas.