Creating "Fashion Capital", Shengze Two Fashion Symposiums Are Attracting Attention.

In January 16, 2020, Wu Jiangnan's "new fashion group" brand business forum, "special new fashion, innovation and small giant" Symposium It was held in Shengze. Shengze and its surrounding areas are responsible for the more than 60 silk textile backbone enterprises to jointly plan Shengze's fashion upgrading.

Since the second half of 2019, Wang Yibing, member of Wujiang District Committee, Secretary of the Party Working Committee of Wujiang high tech Zone, and Secretary of Shengze town Party committee. On many occasions, the development of Shengze's textile industry has been fully equipped with upgrading and upgrading conditions. In addition to continuing to do solid business, Shengze's industrial development should focus on innovation, fashion and green, and further optimize the industrial structure. Shengze will hold the spring fashion week from 2020 to build the textile industry through fashion week and other fashion and creative platform carriers, so as to upgrade the industry and promote enterprises to move towards the high end of the industrial chain.

Under the guidance of such development thinking, Shengze began to explore the transformation of "fashion capital".

Zhang Jianhua, deputy director of Wujiang high tech Zone Management Committee, deputy secretary of Shengze town Party committee, and director of China Oriental Silk Market Management Committee. Shengze has the courage to put forward the transformation of "fashion capital". From Shengze and its surrounding areas, it has a large number of fabric enterprises with strong technological innovation capability. These fabrics have high technology content, unique product quality and rich fashion elements. Shengze will hold the 2020 Shengze fashion week in late April, and enterprises will better stimulate the innovation drive and vitality through the integration of fashion week.

Zhang Jianhua said that in recent years, Shengze has fully grasps the major historical opportunities of the "one belt along the way", the Yangtze River economic belt, the Yangtze River Delta integration and other national strategies in Shengze, actively promotes innovation and development, promotes industrial transformation, and cultivates enterprises that are excellent, competitive and growing in the main business.

He said that today, relying on Shengze's strong industrial base and enterprisers' tireless transformation and development, it has made "the first town of China's textile industry".

Judging from the development orientation of Shengze,

"Silk town" represents the past. It is the basis for the development of silk textile industry.

"Textile City" represents the moment. It is an important achievement of transformation and development.

"Fashion capital" represents the future. It is the only way for the textile industry to develop in the future.

Around the new pursuit of "fashion capital", Shengze will be held in April 2020. 2020 Shengze fashion week and the seventh Jiangsu (Shengze) Textile Expo This is an important move for Shengze to move towards "fashion capital". In particular, from the fashion of fiber trend to the fashion of fabrics, through the orderly development of industry, we will create a never-ending Chinese Oriental Silk Market and gradually realize it. "Strong industry, market activity, city beauty" 。 Shengze fashion week will revolve around "Technology, fashion, green" Industry positioning, linking domestic and international fashion trends, forming "Exhibition, show, meeting, competition and business" The five plate linkage mode of exhibition will greatly enhance the influence of Shengze's "fashion capital". He hoped that the participating enterprises could take an active part in the joint efforts to create a new fashion image of Wujiang's silk textile and garment industry.

Wang Chunhua, chairman of Hua Jia group Shengze should build a fashion capital. first It is to excavate Shengze history and combine modern fashion, clear fashion concept; Second It is to set up regional brand, create local brand effect, and let quality brands go out and come in. Third It is the concerted efforts of all enterprises to create a master studio.

She believes that the government held the Shengze fashion week to create a very good opportunity for enterprises. Let traditional culture "live" and "move" Fashion is not only a display, but also a landing. There are sales, circulation and market. In this way, the fashion capital can be long enough to be worthy of the name. Many of our bags and fashion designers are top designers for LV and Chanel.

Wu Jianhua, chairman of Suzhou Shang Kai silk Co., Ltd. It is said that the long song Kai brocade has been transformed into a unique brand in the fashion world. People saw that from 2014 Beijing APEC conference, 2015 commemorating the 70th anniversary victory of the war of resistance against Japan, to the 2016 Hangzhou G20 summit, the 2017 BRIC summit and Astana World Expo, to the 2018 Boao forum and the Shanghai Cooperation Organization Member Council of heads of state, "Shang Kai" Song brocade, as China's silk business card, is refreshing. How can we achieve this goal? It is because companies are not immersed in tradition, but are deeply integrated with fashion.

Huang Qiuting, chairman of Suzhou new silk culture Co., Ltd. (flag Art) He said that Shengze is very happy to build "fashion capital", which is very much in line with its own ideas. Ever since the founding of the company, he has been thinking about how to fashion elements in cheongsam. In 2018, the enterprise launched the theme of "leaving the scar" series, which is related to the culture of Shengze's alleys. In 2019, it launched the theme of wake up series, combining the elements of canal culture, and through a little effort and persistence of enterprises, it can arouse everyone's sympathy for traditional silk, and is also an awe of flag art to a silk and an interpretation of fashion.