Potential Clothing Market Potential: Women > Children > Old People > Dogs. Men Have No Place.

Shenzhen has become the capital of women's clothing in China. The development of women's clothing in Shenzhen is mainly based on original design and branding, focusing on the balance of market sales and scale, aiming at the high-end market, such as movie, white-collar, Katoo, ice, and ice.

A gold card for women's wear in Hangzhou The development of women's clothing in Hangzhou is driven by electricity providers. It pays more attention to the market scale, and even the net red economy, such as Eve Li, Jiangnan cloth, women's diary, ancient wood and so on.

The development of women's clothing in Shanghai is the personalized and stylized product characteristics of independent designers. There are many international luxury goods, and the fashion week in Shanghai has distinctive features.

Beijing women's wear is rising rapidly. The brands such as Kelan, Mark, Zhang, Seth, and Belgium have grown rapidly and become a new force that can not be underestimated in women's wear brands.

Women becoming mainstream Color matching and style design have become the key factors affecting women's clothing sales. In addition, personalized services will be gradually deepened. Apart from tailoring and tailoring, there will also be special personalized services such as special design to meet the needs of people at different consumption levels.

Brand effect is more obvious, brand concentration is improved. In general, women's clothing companies will adopt two ways to achieve multi brand layout, namely: 1) take the positive fashion as the gage, rely on self-cultivation, develop a series of sub brands with the same style but different positioning; 2) take the singer as the representative, and integrate other brands by their own operation ability to form multi brand matrix.

Tend to be casual, diversified, personalized and fashionable. From the perspective of market consumption, clothing with natural raw materials such as cashmere, pure cotton, real silk and hemp will continue to be favored by women. The style of women's clothing has also changed from simple, generous and substantial to the pursuit of nature, comfort, romance and personality.

Medium and high end brands have big market space. The emergence of peak production and the increase of children's base provide a good opportunity for the development of middle and high-end children's clothing industry. It is expected that the high-end children's clothing will present a rapid development in ten years.

The change of consumption demand to brand In terms of children's clothing consumption, people's demands are higher and higher. They tend to go to the front line brand and other high-end quality, because its safety quality and good service make consumers more reliable. As information becomes more and more transparent and consumer awareness becomes more and more mature, their choice will further promote the development of high-end children's clothing market.

Adult clothing brand Enterprise involvement foot For example, Zara, HM, Gap, Muji and so on, whether they are leading enterprises in casual wear or sports brand leading enterprises, have been involved in children's wear market, are trying to occupy a place in the children's wear market, which means that children's clothing market will inevitably bring about a new competition, competition will be fierce.

Online and offline convergence is a major trend The growth of online mother and baby market has been maintained for three years. The growth rate is mainly attributable to the number of consumers, of which 95 of the number of maternal and infant consumption has increased significantly.

Nowhere to buy it The number of elderly counters in the supermarket exceeds the number of old counters, and the styles are old and slow. The elderly have to choose to customize or save clothing expenses. At this stage, The rise of electric business A new channel is given.

Buy wrong Here, it contains both hard copy index and fabric comfort index, which are not completely in line with the needs of the elderly, but also include soft indicators such as less style, old design and single style. This stage needs to be improved from the production process, if necessary, please. Specialized middle-aged and elderly models for fitting. ;

No ride With the increasingly rich life of the elderly, in order to cope with the demands of various scenes on their own image, the elderly should not only buy the right ones, but also wear the right ones. In what scenario, how to dress more appropriately? And become their new needs.