During The Epidemic, Merchants' Online Shopping Volume Increased By 50% Over The Same Period In Yiwu.

Currently, the United Nations, the world bank and Morgan Stanley and other authoritative institutions are known as "the world's largest small commodity wholesale market". The small commodity city of Yiwu is tentatively scheduled to open in February 21st, which has led many merchants who focus on the offline market. During the Spring Festival, the traffic volume of Yiwu's purchase platform increased by 50% compared with the same period last year.

It is understood that "Yiwu purchase" is the online shopping center of Yiwu commodity city group, whose registered users are all merchants under the small commodity city. At present, the number of registered users of Yiwu platform buyers exceeds 3 million 300 thousand, and the number of platforms is active daily, and the number of buyers is nearly 100 thousand.

Wang Jianjun, general manager of Yiwu purchasing, said that the platform has opened the "cloud office" mode and plans to resume work in February 10th. In addition, under the unified arrangement of the group, employees are required to do personal protection work and update their physical condition daily. For those returning from the same heavy epidemic area of Hubei Province, 14 days of active isolation will be carried out.

Affected by the outbreak of the new coronavirus, enterprises postponed the resumption of work time to a small impact on the short-term economic development, especially in a number of small and medium-sized enterprises and innovative enterprises. Yiwu small commodity city is no exception, online offline transactions, will undoubtedly bring about a certain loss of orders for individual businesses. However, the loss of the East and West, and the outbreak of the outbreak brought many merchants to the war line, which accelerated the growth of Yiwu's purchase platform.

(Yiwu purchase platform in the past month, total number of registered purchasers growth trend chart)

Data show that the current platform during the Spring Festival traffic increased by 50% compared with the same period last year, search volume and traffic almost daily 2/3. "This is unthinkable in the past. In the past Spring Festival, the whole market was closed, and now there are more than 100 000 independent users buying in Yiwu every day, which is almost the same as before the Spring Festival. Wang Jianjun said.

When the small commodity city resumed, he predicted that all aspects of platform data will continue to grow. "Even after a period of resumption, there may be a phenomenon of offline trading agglomeration. But in the meantime, Yiwu's purchase platform will precipitate more businesses and make full use of the ability of electric providers to break time and geographical restrictions, so as to help businesses improve their competitive edge. And when they adapt to this model, they will rely more on the convenience brought by the platform.

In addition, during the Spring Festival, Yiwu purchased and detected "masks", "N95" and other key words increased dramatically. In this regard, the platform promptly initiates corresponding proposals to the corresponding businesses to ensure that the commodities are authentic, while checking and ensuring the accuracy of the commodity information. In addition, the platform also monitors the prices of merchants to ensure that goods do not rise in price, so as to ensure the interests of buyers.

(Yiwu purchase platform "Mask" keywords recent retrieval data monitoring)

(Yiwu purchase platform "N95 mask" keyword recent retrieval data monitoring)

(Yiwu purchase platform "disposable masks" keywords recent retrieval data monitoring)

Wang Jianjun predicted that the impact of the epidemic will continue to ferment for some time to come. But Yiwu will take advantage of this opportunity to transform more online users. At the same time, the entire Yiwu market will continue to enhance the comprehensive competitiveness of logistics, foreign trade and customs clearance.

Photo source: billion power