Under The Cloudy Condition, The Break Of This Dress Can Be Referenced.

The opening of 2020 was thrilling, and a sudden outbreak of coronavirus pneumonia swept across the country. On the one hand, all sectors of the society are going forward to contribute money and donations, and one heart and one mind will swear to win the war without smoke. On the other hand, in the great wave of the whole house, the "food, clothing, shelter and transportation" has become a major disaster area. With the outbreak of the epidemic in the head office for three months, the situation of SMEs can be imagined. "Offline stores basically stop operation, the original single store selling 2-3 yuan a day, now nothing can be done." Especially in the clothing industry, 90% of the shops are closed, so the new spring can not be new, and the winter clothing is already in stock.

For the garment practitioners who are adding to the burden, the whole industry is in the same predicament. There are also positive entrepreneurs to help themselves and find ways to break through. Among them, sharing a famous women's clothing brand IMAGE SUBJECT (SUBJECT), which was established in the early 2012, is a pioneer of the industry. When the development of the online industry is blocked, it will rush to occupy the line, open the "cloud shopping" mode for consumers, and try to save the negative impact of closing the store under the line, so as to create a strong spirit for the physical retailers in the cold winter.

This fast rising women's wear brand reporter has been watching for a long time. From the recent situation of retail industry, we also get the brand of the women's clothing and the daily performance of the shop which produces 5000, 10000, or even 20 thousand + per day. In front of reporters through the online impression of the general manager of women's clothing Li general, confirmed the information is true. She introduced their daily sales system, and sincerely shared the strategic thinking of the brand, hoping to send warmth and reference to the costumes of the hard times.

Quick response to sort out its advantages

In Li's view, this phenomenon needs a cool head. Don't panic in the face of difficulties. At this time, it is easy to fall into two extremes, or panic, or overly concerned about the epidemic. According to the different characteristics of their own enterprises, first comb out the resources and channel advantages that can be mobilized at present. Only by quickly and accurately mastering the channels of their own channels can they send water to the canal. Through the division of different properties, we can find the most advantageous parts. It can be roughly divided into three parts: the first is the direct channel to the consumer, such as the official mall, micro shop, cloud store, small program, Tmall store, official voice, fast hand, etc. the second is the indirect contact with consumers, such as official public fans, corporate member information, and the third is the retail terminal shop facing consumers, such as WeChat fans, community operation and so on.

　　 Private domain and public domain grasp C of community station.

After sorting out the current advantages of the major online channels, the private sector and the public sector have both hands to the C station to create their own set of business practices. Although the theme of impression is an entity based business, it has not been relaxed in terms of its members' maintenance and storage. Their two major characteristics are the large membership system of the company, and the two shop as a community. Since their inception, they have implemented a discount sale mode for the whole year. They only offer preferential treatment to members, so that they accumulate about one million high-quality and sticky members, and members consume online through store value and online shopping mall. Last year, with the help of live draught, they launched a love live broadcast, using WeChat's love and live features, bringing their internal members from picture to studio. Secondly, the shop community, each shop has its own community, has a good foundation to maintain, rather than a short-term short-term killing. These self accumulation of basic properties, for the physical store more security system. What we need to do next is to polish the retail business on the line. It is said that they start to train the entity store manager to become a small net red, and sell online in the community, jitter, and fast hands.

Organizing all the physical shops, centrally managing and mobilizing the scattered resources of the entity shops can make the community of the terminal organized and planned to advance and maximize the results. After all, the strength of all the employees in the shop is the biggest. The key moment is "sharing staff".

　 We must do it again.

It is not too late to make up for it. It is not all luck behind the achievements. It is inseparable from solid basic skills. The general direction of online, offline and new retail is not raised today. This is just a catalyst.

The way they get through is: solid store absorb powder - centralized management - shop guide shopping routine maintenance - the use of new retail two transactions, such a closed loop mode.

More importantly, the company implemented management, store participation in sales and performance dividends together, and realized that it is difficult to share the benefits with them and play together with their joint customers.

Finally, Li also pointed out that they also confirmed the urgency and importance of the line through the epidemic, and would continue to move forward on their private land realisation, while expanding the shortage of public domain traffic.

Disappointment is limited, but hope is boundless. Crisis is an opportunity in danger, but opportunity is not clear. As the leader of the enterprise, it is time for the general term to make the decision to hear the gunshots.

Through short telephone communication, we still feel deeply ahead of a good enterprise. I also hope that sharing will bring some reference value to the retail industry in the near future. Thank you for your share of the theme.

Of course, whether it is changing channels or transferring the market, or through the electricity supplier to save the offline retail encounter in Waterloo, the clothing industry will still have to root products in the future, starting from the clothing innovation, so that consumers can make the right choice.