After The Outbreak, The Retail Industry Will Usher In 8 Great Changes.

This Spring Festival is a time when the achievements of all walks of life are blooming.

However, all hope is disillusioned at the moment of the outbreak of the new pneumonia.

This virus is undoubtedly fatal to retail sales. No one can go out, no one dares to go out, customers can't afford to go to the house, employees can't go back to work, the rent of water is paid, and the wages are paid.

But don't forget, where there is danger, there are opportunities.

Many people like to compare this pneumonia with 2003. Today I talk about retail business. I do the same.

That year, because of SARS, we saw the crisis of life, and Liu Qiangdong saw the opportunity of the electricity supplier.

That year, Ali was completely isolated, Ma Yun saw the demand for personal Internet retail, and founded Taobao.

This year, the miracle of this year will be created by retail owners. After the outbreak of the Wuhan epidemic, how will China's retail industry become?

01

　　 Online shopping accelerates replacement of offline shopping

Let's first recall that in the early days of the outbreak, what was most worrying about every day was not a face mask.

The first time to open a variety of shopping app, found that the whole network out of stock; and then choose to go to the nearest drugstore to ask; drugstores sell goods, eventually return to the online, constantly refresh, anxiously waiting for new sources of supply.

After that, we should talk about hoarding materials.

After being enveloped by the epidemic, many people choose to go to large business super stores, buy all these basic supplies of raw materials, and then go home.

Until these ingredients are consumed, many families begin to choose online shopping and door-to-door service in order to cherish the few masks and to avoid unnecessary contact.

Found that no, because dare not go out, can not go out, in this epidemic, the proportion of online shopping increased significantly.

02

　　 The store will become a place for "experience".

Online shopping is becoming more and more popular. Should physical stores disappear?

Not!

Ali from O2O's fresh supermarket, to open a coffee shop, to open an experiential shopping mall; the convenience store of Jingdong is blooming all over the country. Electronic commerce giants continue to overweight business entities. What does this mean? Entity stores will not stand down. Even under this epidemic, physical stores will not fall down easily.

Because all online businesses require offline stores to empower them.

To give a simple example, during the holiday period, do you choose the WAL-MART with a little more price, or do you sell the cheap and cheap "farm vegetable" circle of friends?

Many people will choose WAL-MART, after all, it is once experienced, visible, touches, and guaranteed.

Not only fresh supermarkets, but also clothing stores, restaurants, furniture stores... For the entire retail industry, customers are not buying products themselves, but "experiencing".

Offline experience, online transaction, networking service first and entity store experience and convenience are the best way out.

03

　　 Human health in retail stores will be valued.

With the advent of the epidemic, everyone has begun to pay particular attention to hygiene. You must wear masks, lift the elevator with paper towels, disinfect your hands with alcohol, and wash your hands for no less than 15 seconds.

Just a few days ago, a staff member of a large Rand Mart in Henan was diagnosed as a new type of pneumonia infection, which is the first case of the first-line employees in the supermarket.

The spread of viruses and bacteria is very frightening. Therefore, the retail industry must pay attention to it. After all, it is a public occasion. The consequences of human transmission can not be imagined.

It is also after the epidemic, all retail entities will do more rigorous temperature and disinfection work, which is not only to protect the safety of employees, but also to protect the safety of all consumers.

04

　　 Fresh supermarkets are becoming more and more popular.

Perhaps many people have not yet found that before the outbreak of pneumonia, the market of fresh supermarkets has been gradually expanding.

As early as 2018, Jingdong's fresh supermarket 7fresh plans to open 1000 stores over the next 3-5 years; Ali decided to expand the scale of the box store, and Tencent shares Yonghui supermarket.

After the outbreak, the demand for cooking in the house became larger because of the lack of going out, and the role of fresh supermarket was increasingly reflected.

During this period, Jingdong came home, every day, fresh and Ding Dong to buy vegetables. Orders surged 35 times.

Fresh supermarket can be said to be both a vegetable market and a restaurant, with a complete range of goods, and also provides door-to-door service, which just meets the needs of consumers at the moment.

In the future, the subdivision of food products will usher in a significant growth. For example, food supermarkets, semi-finished products, cold chain distribution industry.

05

　　 The way of survival of retail pharmacies will be re planned.

When it comes to drugstores, before the outbreak, they mainly face the consumer groups. 80% to 90% of them are elderly people. This group of people do not know how to buy drugs online, so they have always relied on buying drugs in solid drugstores.

However, after the outbreak, all the people rushed up to grab the mask, resulting in the inventory being swept away. Experts say Shuanghuanglian oral liquid can inhibit the new pneumonia, and a large number of people queued up to buy it overnight.

Therefore, after a long period of time after the outbreak, it may lead to the "drug accumulation tide" of the masses.

How can a retail drugstore ensure that the daily inventory will not expire and how can we ensure adequate resources under unexpected circumstances?

This is another question that needs to be considered.

06

　　 Online customer sentiment maintenance is becoming more and more important.

The Spring Festival holiday is the most profitable time for the retail industry, and now, customers can not go out. Therefore, if all entities want to survive, they must turn their business to the online.

Moreover, it is very likely that online customer sentiment maintenance capability will become the first core competitiveness of major retailers in the first half of 2020.

How to make good use of private domain traffic, such as friends circle, community, jitter and other platforms.

To protect old customers and tap new customers.

How to quickly handle online booking and offline express distribution;

How to upgrade the "short video + live" social content oriented entity store;

How to deal with customer's after-sales problem online?

...

All of these are the key for retailers to do well in the first half of the year.

07

　　 The trend of consumption shifting will become more obvious.

What is "post consumption shift"? We can understand it: first give customers some benefits, and when customers taste the sweetness, they will naturally pay for the follow-up products and services.

In the new year's day, the Chinese New Year's files are being removed from the archives. We all remember that, but a few days later, Xu Zheng's "embarrassing mother" suddenly declared: instead of watching it online.

On the same day, many netizens shouted on the Internet: "this movie ticket will be added later."

If the movie is free, there will be more people watching it. With such a large audience, advertising can charge more, and the derivatives of the film will become more profitable.

This is undoubtedly an inspiration for the entire retail industry.

08

　　 The management and management level of enterprises will be tested.

When the outbreak broke out, stores could not open shop, and employees were unemployed at home. For every enterprise, they are faced with a great challenge.

Take Xibei oats village for example.

At present, Xibei 400 line stores have basically closed down, leaving only more than 100 takeaway businesses. It is estimated that one month's time before and after the Spring Festival will lose 7-8 billion yuan in revenue.

What is more serious is that more than 20 thousand of the employees are unemployed at home, but wages will continue to be paid, and about 150 million will be paid in a month. If the epidemic is not over again, Xibei may not last for three months.

But at this time, Ali's box horse proposed: willing to hire off the catering business employees!

How to start an emergency mechanism?

How to co-ordinate the operation of enterprises?

How to arrange employees below?

How to stabilize team spirit?

In this time of crisis, the enterprises that have not been able to survive will fall down and the enterprises that are going through it will surely usher in a burst of performance.

Ma Yun once said: "during the SARS period, no one should think of this as an opportunity, but we should think of what trouble we may encounter and how we can help everyone."

Now, for the retail industry, is it not?

The more special period of the moment, the more positive attitude we need to maintain. No matter how difficult it is, the epidemic will pass away. Only by holding on, can we see "spring blossoms".

China's retail industry, hold on!