Little Red Book Live Upgrade Again: Enterprise Number Live Broadcast.

Following the live broadcast of the creator, Xiao Hong has made a further progress in the field of direct seeding.

February 11th, according to Xiao Hong Book assistant, pushing the news shows that, considering the current special circumstances, the small red book business will select some of the accounts free live broadcast function, and some of the characteristics of the live content flow support.

In fact, at the end of November last year, Xiao Hong book has already indicated that it will soon support the live broadcast of e-commerce. Its meaning is likely to be the live broadcast of the enterprise number, but due to the fact that the live broadcast of the enterprise number is still in the recruitment and broadcast demand collection stage, the specific situation of the enterprise's live broadcast interface is not yet known.

The head of a multi-media marketing platform said to the billion power company, "several brands of our generation have received the news that the small red book company has been launched live, but it is not known whether it will be selected or not." He speculated that "according to experience, the brand with positive energy for the epidemic is likely to be selected."

Another businessman also said that he had received the invitation to apply for live broadcast by Xiao Hong Shu company, and thought that Xiaohong's grass planting efforts were obvious to all. However, the weeds link has always been an unresolved pain point. It is necessary for the small red book to invest in larger businesses and open the enterprise number live broadcast.

It is understood that in the Xiaohong book business demand collection questionnaire, Xiao Hong official provides 7 live content modules, namely, cloud lessons, cloud fitness, cloud and light shopping, commodity display, knowledge sharing, e-commerce sales and others. This also means that the small red book business will be devoted to these aspects.

The little red book has been in the live broadcast for a long time, but previously it was mainly aimed at the creators (KOC, KOL, MCN). In the interactive live broadcast platform, the combination of live broadcast + note taking, online play and red envelopes played together, and the interconnection between the brand side and creators (supporting MCN and independent creators) was achieved through the brand cooperation platform, so that all the online transactions could be completed online.

The enterprise support live broadcast function is equivalent to brand businesses can independently broadcast live content creation from KOC/KOL/MCN, similar to Taobao live broadcast within the brand self seeding (live shop).

Billion state power understands that the small red book business live recruitment registration is currently restricted to the certified enterprise number and must be officially verified before it can be opened. It is reported that the predecessor of the enterprise number is the brand number, which is based on the brand number, which relaxes the entry threshold of merchants (all holders of business licenses can apply for entry), focuses on upgrading the connection line and so on, specifically supporting online shops and offline stores. At the same time, for small businesses with multiple stores and chain stores, Xiao Hong can also be based on users. Geographical location for the nearest recommendation.

And this live broadcast function is an important measure to enrich the function of the enterprise's connection line. Some businesses say that the live broadcast of the enterprise number can greatly enhance and assist the B side to make brand marketing on the little red book, and the enterprise number has a live broadcast function, so that the brand can realize the dual empowerment of the effective advertising and the brand advertisement, so as to achieve a good ROI, which gives the B end customers. Great confidence. Second, live streaming is also a good opportunity to drain new C users and enhance interaction between consumers and brands.

In general, the continuous improvement of the enterprise's function provides businesses with an increasingly efficient online, offline, full link marketing solution. A more efficient closed loop is established between businesses and fans: businesses and communities continue to output the contents of consumers' needs through various forms of deep operation, enabling users to "grow grass" online and shop online. "Live weeding" and "offline weeding".