Anta Actively Explore New Online Mode, January Electricity Supplier Target Has Been Completed

In February 17th, Anta Group official WeChat announced that under the national epidemic prevention situation, Anta group's business and related management work did not stop.

Through the efficient online digital platform, most management systems of the group have already started, and the whole world still keeps stable operation. The "Anta group epidemic prevention and emergency command", which is commanded by the board and executives, pays close attention to the development of the epidemic situation, and shifts the focus of the business to the online industry. At the same time, it is well prepared for the resumption of work and the resumption of production. So far, none of the staff of Anta group has been infected.

In February 14th, Ding Shizhong, chairman and CEO of Anta group, wrote to all the staff, "difficulties are temporary. We must take a long view." In the face of any difficulties, we must stick to the same values. We must adhere to the responsibilities of employees, social responsibilities and responsibilities to consumers. 2020 is a very difficult year. And we must overcome it with the spirit of enterprise, overcome with will and perseverance, and overcome with reconstructive thinking. Many of our strategic ideas, ways of doing things and the upstream and downstream ecological environment in this war will surely evolve. In the face of uncertainty, we must firmly seek opportunities for high-quality growth, and make innovations in organizational and business models through innovation. We must firmly strengthen the long-term development strategy of the group, and realize the goal of achieving double billion in 2025. We have confidence in the long-term development of the company. "

It is reported that during the epidemic, more than 30 thousand employees and distributors of Anta group are involved in exploring the new online mode.

Anta launched the "full retail" project in the first few days of the epidemic, involving more than 30 thousand employees and dealer partners. The sales teams and brand support teams of all brands, as well as all the management and sharing teams, were "fighting" to open micro stores. At the same time, with the help of brand spokesmen and signers, they can record short sports videos to encourage consumers to move around at home and interact with consumers widely.

The backstage data of Anta group show that from the end of January to February 16th, the group electricity providers received more than 450 thousand consulting services, exceeding the level of the same period last year. Anta group electricity supplier official said that in January, the group's electricity business overfulfilled its target, and sales in February were also expected to reach expectations.

Wu Yonghua, executive director of Anta group and CEO, a professional sports brand group, said: "the impact of the epidemic on the offline retail industry is temporary. We are actively exploring a new online marketing mode with clear objectives and full staff to push the team out of a new path of crisis. We believe that after the outbreak, consumers' pursuit of health and sports will continue to grow, and consumer demand will be stronger than before. We have confidence in the long-term development and future market potential of the company. "

Yao Weixiong, vice president of Anta group and CEO group of fashion sports brand, said: "in addition to maintaining confidence and ensuring growth, the more important goal of the whole staff mobilization is to push the team to take the initiative to contact consumers, understand consumers, enhance consumer stickiness, and eventually turn traffic into" quantity left ". FILA's many brands have launched many new products and marketing activities online, which are sought after by netizens, especially young consumers. At present, the situation of online consumption is getting better and better.

As of February 14th, nearly 40% stores of all brands in mainland China have resumed business, and the rest of the stores will resume business arrangements according to the development of the epidemic and the policies of various regions in Anta.