What Is The Backing Of Dealers In Jiangnan To Let Dealers Return Goods?

Recently, a hot news circulated in the industry. The news is an open letter written by Jiangnan cloth to the dealer partners of the group. In the letter, Jiangnan cloth clothing explicitly asked all dealers to return some of the products in advance, and said they were considering the policy for other products.

The overloading of stocks in winter and the recent push in the spring brought the crisis of clothing industry under the outbreak. Why did this decision be made at the time of crisis?

As one of the design brands of Chinese local designers, Jiangnan Buyi is a brand business operation system established in Hangzhou. As a brand business operation system, Jiangnan Buyi sells and serves "JNBY" brand products in mainland China mainly by developing and managing brand dealers. It has developed hundreds of dealers and has been sold in more than and 500 cities in mainland China. The brand terminal sales and service system in Russia, Georgia, Spain, Japan, Singapore, Thailand, Korea, China, Taiwan and other countries and regions.

Brand and channel are the backbone of the commercial kingdom in the south of the Yangtze River. High design fan is another weapon that Jiangnan cloth can stand out from its competitors. From a designer gradually evolved a stable team of designers, so that it can maintain stability while having the ability to expand different segments of the market, and further open up the growth of the group space.

Finding a delicate balance between design and commercial landing is also a door technology. The landing of the inventory sharing and distribution system brought about a rapid increase in retail sales to the south of the Yangtze River. Multi brand strategy, mining different market segments. Although the technology and management capacity is relatively weak under the epidemic, clothing enterprises are facing the risk of delisting, but it is also an opportunity for them to reexamine "who I am, where to go and how to go".

Why does Jiangnan cloth dare to return all the goods in the face of this epidemic crisis? In a clear way, it can prevent dealers from "selling" stocks in order to maintain the brand premium of Jiangnan cloth. Of course, the recycled goods can be returned to VIP customers at a low price. It can also be sold through other channels such as the third party online platform, WeChat interactive marketing service platform and so on.

The clothing industry in Jiangnan cloth clothing also has natural fragility. Brand and channel are the backbone of the commercial kingdom in the south of the Yangtze River. The importance of core designers is self-evident. The designer team that constantly replenish fresh blood is an important factor in brand renewal. In the past 23 years, "not to be trapped by sudden crises and to seek certainty in uncertainty" has become the rule of Jiangnan Buyi.