The New Retail Mode Of Retail Sales Of Taiping Birds Is More Than 8 Million Of The Total Retail Sales.

According to relevant reports, Zhang Jiangping, chairman of Taiping bird clothing, issued an open letter last Saturday. The open letter said that although it is currently affected by the new crown pneumonia epidemic, and Taiping bird has been suspending business in many stores throughout the country, its employees have established connections with consumers through online platforms, and the total retail sales have reached more than 8 million of the total retail sales through the online platform, and they are still on the rise.

After the realization of the epidemic, Taiping bird's brand Petit Avril Bainan children's wear, MATERIAL GIRL dress, PEACEBIRD MEN, PEACEBIRD WOMEN, Mini Peace children's clothing, LEDIN Lok Ting, the bird's nest nest and so on. All the brands immediately launched a brand-new scene such as WeChat online membership, WeChat spike, small program distribution, alternate broadcast in different regions, etc.

Taiping bird dress Ningbo district manager also revealed that after the outbreak, the team immediately launched a variety of online live training, WeChat group friends circle management and so on. And regularly greeting consumers, for consumers to introduce new products, wear recommendation, discount goods release, live activities and other measures to predict, and actively cooperate with headquarters and regional managers customized sales strategy to deal with, so that the current situation is twisted.

WeChat is a big boost for brand buyers to add customers to their services. During the Spring Festival, employees, whether on duty or at rest, have been keeping in touch with consumers. During the Spring Festival, 80% of the businesses responsible for the store came from the original consumers, and the new consumers contributed 20% of the rest.

Under a series of effective measures, even if all the stores in Wuhan are closed, PEACEBIRD WOMEN salesmen have created a continuous high growth rate in 2 months. The brand has also been launched by the cat and mouse joint series and Disney joint mouse series for the Spring Festival, and has been popular among consumers. PEACEBIRD MEN has also achieved an increase of 100% in the month to month ratio.

Because of the impact of the epidemic, masks and other protective products were once scarce. Taiping bird group said that at present, the group is actively promoting the research and production of production and protective clothing for civilian masks (non medical).

According to preliminary estimates, the total production of the civil respirator will not be less than one million. Meanwhile, the products are mainly used to meet the special needs of the government's epidemic prevention and control of emergency materials, and strongly emphasize that it will not affect the normal operation. Previously, Taiping bird group also decided to donate tens of millions of yuan, mainly for epidemic prevention and control in Ningbo.