Offline Transfer Line, Our City Clothing Brand Live Direct Selling.

"Just come in, remember the top left corner of the attention, the lower right corner praise, this seaweed velvet pajamas only the last one, as long as 49 fast! Want to buy people can add customer service WeChat......" On the evening of February 15th, Jiang Jianbin, the guide of Li Li dress and Zhou Qi, the guide of the underwear shop, was working hard to introduce the clothes in the shop. After a more than two hours of live broadcast, Zhou Qi finally breathed a sigh of relief.

Unlike the previous Spring Festival, the majority of stores in our city have been suspended this year due to the new crown pneumonia epidemic. Clothing brands also ushered in a "cold wave". Therefore, how to deal with hoarding goods has become a common problem for clothing brands. During this period, Yang Dali Lin and executive director Jiang Jianbin of Fuding clothing trade association put forward the mode of live selling, guided by the chamber of Commerce, providing technical manpower guidance, and docking online marketing mode. After this period of technical guidance, the salesperson in the store can basically sell live products for every live broadcast.

"We used to be a WeChat group, but selling live is a new challenge for us." Chen Bihai, the boss of Lingyuan underwear store, told reporters that the demand for hardware and software was relatively high, and that the mode of "offline docking + online live" began to start from five before the beginning of the month. Now, every once in a while, online live brands send the new live two-dimensional code to customers WeChat group, attracting customers to watch the live broadcast, and draining the customers to each live room. The highest period can reach 2.5 hours and 6000 yuan, which greatly alleviates the problem of inventory pressure and cash flow. "After sale, we basically can achieve" three packages ", customers are also satisfied with this.

It is understood that during the epidemic prevention and control period, under the guidance and initiative of the clothing trade association of our city, the clothing brand manufacturers take positive actions to carry out various kinds of self-help. In order to reduce losses, many retailers have shifted the main marketing force to online live selling, and now nearly 30 garment merchants have started online live broadcasting on the special embrace platform. The new mode has taken a reassurance for clothing brands, attracting more brands to open live selling mode.

"Our chamber of Commerce will continue to guide more merchants to join in live selling, provide technical guidance for them, integrate all our resources, and make positive efforts to resist this cold winter together." Chen Bihai, executive director of Fuding clothing trade association, said.