Wuhan'S "Lifeline" In The Epidemic: Jingdong'S Logistics Starts Distributing Hard Nuclear War.

Technology war epidemic: the strength of platform economy three

The prevention and control of the epidemic of new coronavirus pneumonia is a war without gunpowder. As the saying goes, "soldiers and horses do not move, food and grass go ahead". In the "war epidemic", the allocation of materials is facing many difficulties, especially the deployment of key medical and control materials, which is not only scarce, but also urgent. It needs manpower, transportation and technology to effectively integrate and optimize. In particular, due to the needs of epidemic prevention and control, traffic control and lots of community villages are closed management, which requires more perfect deployment of material distribution, the introduction of UAV, unmanned distribution vehicles and other technologies, and the need for logistics enterprises to cooperate with each other so that goods can be delivered better and faster. The deployment of materials in this epidemic has also enabled many logistics enterprises to be tested in terms of transport capacity, technology and so on. Many experiences may promote the development of industries and enterprises in the future.

"I am a small person, and there is a city waiting."

Talking about the work during the epidemic, Jingdong logistics Guangzhou driver Ceng Guangxiang made this statement. January 23rd, coincided with the twenty-nine of the twelfth lunar month, Jingdong logistics received emergency demand for transporting medical supplies from Guangzhou to Wuhan. At that time, Wuhan, which has become the worst hit area, has just announced the act of "sealing the city". There are too many people who want to escape from the city. But in the end, Zeng Guang Xiang went backward and delivered the medical supplies smoothly.

There are many people like Ceng Guangxiang. "Please be considerate of the master who can give you the distribution. It's really not easy. Everyone has wives and children." On the first day of the lunar new year, Shang Liming, an assistant webmaster of Jingdong logistics Wuhan Baofeng business department, sent out such a feeling in his circle of friends. On the first day of the Lunar New Year's Eve, his new year's Eve dinner was self cooked rice. During the epidemic, he spent most of his day traveling with his colleagues in hospitals and sites.

"From the rapid establishment of special materials group to the front-line rapid decision-making, and then to the full implementation of front-line warehousing staff, truck drivers and express little brothers, the front-line Jingdong logistics staff is the core advantage of this emergency material mobilization, coordination, transportation and distribution." In an interview with the twenty-first Century economic report reporter, Jingdong logistics CEO Wang Zhenhui introduced this "Jingdong experience".

In addition to the allocation of manpower, Wang Zhenhui believes that the application of supply chain capabilities and scientific and technological means is also a great addition to Jingdong logistics.

Statistics show that as of February 12th, Jingdong logistics will come from over 2500 tons of epidemic prevention materials and emergency materials to Wuhan and surrounding areas. In the battle against the new crown virus, Jingdong opened up the material lifeline between the whole country and Hubei and Wuhan.

In February 12th, Jingdong group said that the emergency supply chain management platform of Hubei province should be built in response to the urgent needs of the new crown prevention and control command in Hubei. The platform will aim at the production, inventory, allocation and distribution process of protective clothing, masks, goggles and other materials that are badly needed to fight against the epidemic.

Jingdong logistics said that the move is aimed at data acquisition and systematic acquisition of emergency materials through an information and intelligent supply chain platform. At the same time, it will manage the front end purchase, inventory management and goods flow, and achieve the integration of warehousing, outgoing, receipt, acceptance, review, audit and other links.

Multiple stocking

As early as the end of December 2019, a number of signals were detected on the Jingdong platform. Afterward, they become signs of outbreaks.

"Sales and stocking data of mask sales in Wuhan increased significantly, triggering the attention of our sales and logistics departments." Referring to Jingdong's preparations for the outbreak, Si Si, head of Jingdong Logistics Central China marketing department recalled, "in December 31st, Jingdong group's sales team in Beijing decided to donate 70 thousand masks to Wuhan employees."

Since then, in January, with the increase in the number of sick people and incidents, until the academician Zhong Nanshan disclosed that the epidemic was "human to human transmission", the Jingdong launched a deployment step by step. In January 21st, the Jingdong launched a special action to fight the epidemic, and gradually launched a series of measures, including emergency drug transportation for local pharmaceutical companies in Hubei, priority distribution of designated orders by medical institutions, and the opening of compulsory transport corridors for Wuhan's relief supplies throughout the country.

In this process, stocking is a key. In fact, Si said frankly, with the hot selling in mid 1 months, from January 25th to the end of January, Jingdong's "masks inventory is very tight."

Data show that in from January 19th to 22nd, the Jingdong platform sold 126 million masks, 310 thousand bottles of disinfectant and 1 million bottles of hand sanitizer. In January 22nd, the sales volume of respirators increased by 48 times a month. From January 20th to 28, on the Jingdong platform, the "respiratory protection products" including goggles, "eye and face protection products" including goggles, and the number of ECG / oximeter orders increased by tens or even hundreds of times.

"Jingdong has made two moves against the masks inventory." Si Si said. First of all, in the past, Jingdong platform's goods were supplied by brand suppliers. After the stock was in urgent need, Jingdong directly found the upstream manufacturers, which directly butted the goods.

However, with the development of the epidemic, the government began to implement unified allocation. The supply of a large number of manufacturers was controlled by the government, providing less effective supply. At this point, Jingdong looked overseas. "Jingdong itself has branches in Indonesia, so we have deployed a number of masks from there, Jingdong international has some sources in the world, and we also have cargo movements in Korea, Singapore and other countries." Si Si said.

In addition to various sources of sourcing, Jingdong has also done many operations at the front desk. In the past, when consumers searched for masks, the pages were always sorted. However, during the epidemic period, the main demand of consumers was protection. Therefore, the Jingdong intervened the system artificially, and reduced the right of the non epidemic mask, which was used to keep warm and isolate the dust, so as to reduce the difficulty of consumers' choice.

Efficient delivery

In this outbreak, Jingdong logistics is facing a series of challenges, such as the integration of internal and external materials, the integration of air traffic and transport capacity, the allocation of urban distribution and the last mile distribution, the donation and the docking of donated units, the right of way and other public resources. But in the end, Jingdong logistics delivered a satisfactory answer.

If we have to say that Jingdong logistics experience in the distribution process of the epidemic, Wang Zhenhui believes that the first thing to bear is the guarantee of basic transport capacity. According to him, despite the outbreak of the outbreak in the Spring Festival, Jingdong logistics has been providing "Spring Festival delivery" service for eight consecutive years. Therefore, every day, the provincial capital cities in the country have set up the routing of power delivery and local medical materials inventory deployment.

"Both Wuhan and the whole country to Wuhan, personnel and vehicles can undertake part of the emergency material transport function." Wang Zhenhui said.

At the same time, the Jingdong also carried out a reasonable co-ordination of transport capacity resources, realized accurate business prediction and intelligent dynamic scheduling and deployment of resources through the system, and adopted the flexible combination of aviation, railways and highways, and the short chain delivery of local warehouses, so as to meet the logistics delivery needs of national medical relief materials in time.

For example, Jingdong has direct access to Wuhan city hospital, charitable vehicle qualification, can complete one-stop service, reduce transfer. The vehicles that do not have the qualification of driving in Wuhan, take the high-speed port and the railway station as the distribution center, and complete the delivery of goods with the least number of handling times.

At the same time, Jingdong also strives to "symbiosis" with its industry partners. "We share power resources with enterprises in China Railway Express, Shun Feng, China Post and other industries to maximize the efficiency of material transportation." Wang Zhenhui introduced.

It is precisely with the support of a series of initiatives that the Jingdong has set up a special channel for the whole country to rush to Wuhan. "We have formulated the idea of unified registration, classification of materials and overall capacity. In the face of the demand for transportation of goods and materials across the country, we have unified deployment through the system to facilitate centralized transportation capacity nationwide." Wang Zhenhui said.

At the same time, Jingdong also allocated different priorities for different materials. The ultimate goal of these measures is to ensure the fastest delivery of the most urgent materials, while ensuring the maximum utilization of limited capacity resources and limited right of way.

For example, during the construction of the fire god mountain hospital, the HeGII bathroom plan donated a batch of 12 tons, 70 party toilets, washbasins, shower showers and other bathroom building materials for the hospital. However, the outbreak occurred abruptly, and during the Spring Festival, many express companies were on holiday. "Jingdong logistics received the news, emergency deployment of vehicles, planning routes, the completion of loading the same day, shipped the same day, all goods arrived in January 31st the fire god hill." Wang Zhenhui pointed out.

Technical elements

In addition to human input, technology elements also play an important role in the Jingdong's "war epidemic".

"Our original plan was to select cities and scenes for the popularization of unmanned distribution in 2020, but because of a sudden outbreak, our plan was ahead of schedule." In an interview with reporters covering the twenty-first Century economic report, Kong Qi, director of the automatic driving research and Development Department of Jingdong logistics X department, said. Since the outbreak of the outbreak, Jingdong logistics has rapidly begun to put intelligent logistics equipment into the most serious and most demanding line of the epidemic.

The distribution route of the unmanned vehicle set up by Jingdong logistics is from the Renhe station in Wuhan to the Ninth Hospital, which can fulfill more than 50% orders through distribution robots. With a week or so of operation, Jingdong began to include the residential areas along the route.

At the same time, the Jingdong opened the distribution route of Wuhan general station to general new village, which is a closed residential area, and personnel vehicles are not allowed to enter or leave.

"Over the next few days, we are also continuing to expand the scope of distribution. Recently, two new distribution robots will arrive in Wuhan to support them. They will further improve the distribution capacity and order ratio of distribution robots, especially the distribution of larger items." Wang Zhenhui introduced, "outside Wuhan, intelligent distribution stations in Changsha, Guiyang and Hohhot are also continuing to serve the surrounding communities through distribution robots."

In addition to unmanned distribution vehicles, Jingdong is also using UAVs to carry out distribution and transportation services in closed areas. In Liu Li Zhuang town of Baiyangdian District of Hebei Province, the transportation and closure of ferry and highway were interrupted because of the epidemic. The transportation of materials was completely interrupted. The use of UAVs shortened the journey which originally needed more than 100 kilometers to 2 kilometers.

In addition, through the "smart brain" for consumption forecasting and accurate scheduling of the entire network capacity, supply chain technology has also played an important role. "In the past few years, the supply chain logistics infrastructure and technology accumulation built by Jingdong have come into operation during this epidemic." Wang Zhenhui said.

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