Luxury Brands Temporarily Shut Down Stores And Postpone Big Show Activities!
This epidemic has also brought a great impact to the luxury brands in the mainland market, not only temporarily closing the stores, but also postponed the original big show.
24 of British luxury brand Burberry's 64 stores in mainland China have been temporarily closed, while shops in business have shortened business hours. The 2020 autumn winter Burberry fashion show for men and women was cancelled in Shanghai in April 23rd. The exclusive social retail store in Shenzhen, which is exclusively working with Tencent, will also be postponed.
The luxury brand CHANEL said in a statement yesterday that, taking into account the current situation and under the guidance of relevant Chinese departments, it will postpone the grand exhibition of the advanced manual workshop of 2019/20 "Paris Kang Peng Street 31" which was originally planned for May in Beijing.
Luxury brand Prada also said on Monday that the uncertainty of the new crown pneumonia epidemic will delay the first holiday series to be held in Japan in May 21st. At the same time, it has temporarily closed some of its brands in mainland China and Macao.
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